0:00

humans will not be able to compete with AI

0:02

humans. At all. Nope, they're gonna be cheap. I'd

0:04

rather pay an influencer that looks just like you

0:06

that has just as many followers as you. I

0:08

mean, there's real pressure coming. It's called

0:11

virtual influencers. Meaning

0:13

not real people as influencers. That's right. And

0:15

the brands have all sorts of feelings towards

0:17

influencers. They pay a lot of money, then

0:19

they don't post it the way they want

0:21

or do the thing they want or do

0:23

another brand deal with their competitor the day

0:25

after the six month exclusive. So you know

0:27

what they're gonna do about it? They're gonna

0:29

create their own influencers. And the people that

0:31

own the AI influencers are not gonna cry

0:33

for the influencers. I think that industry is

0:35

gonna get massively affected in the next 10

0:37

years. Attention is the number one asset.

0:41

Okay, so your book, Day Trading Attention.

0:43

The greatest book ever written. You've got

0:45

the greatest book ever written. Hi. How

0:48

are you? It's

0:52

also the greatest book ever written

0:54

as a manual for what the

0:56

future of marketing, media, social is

0:58

gonna need and look like. Or

1:00

even more to the point of the title, the

1:03

today. You know, I think one of the things that

1:05

many of the people at VaynerX in

1:07

my organization know and many

1:10

of the clients that I've interacted with in the room is there's

1:13

this obsession with everyone thinking that

1:15

these things are coming tomorrow. Like

1:19

more stuff sold

1:21

today because of

1:23

social media organic and advertising

1:27

than any other media drove sales

1:29

today. So, you know, I

1:31

think, obviously, I understand you're setting it up, but

1:33

I took the opportunity to like really pound this

1:35

home to everyone. You know, Day Trading

1:38

Attention means that I believe

1:40

marketing has shifted to something that is

1:43

minute by minute, second by second,

1:46

not let's sit around a boardroom for

1:48

three months and come up with an idea that

1:50

will come out in nine months. That

1:52

world is super over. You know,

1:54

I know

1:56

there's a new Seinfeld movie

1:59

on Netflix It has Don Draper coming

2:01

back, but he's super dead. And

2:04

I think the industry is

2:07

really struggling with Fortune

2:09

500. All the

2:11

companies listed on NASDAQ are

2:14

really struggling with marketing

2:16

in my opinion, and I think they have bad

2:18

reporting. I think that they are

2:22

confused, and I believe

2:24

that until the world realizes

2:26

that organic social media right

2:28

now is the single

2:30

most important thing to understand in

2:32

marketing, and then you build from there, until

2:35

that happens, we will see what we've been

2:37

seeing, which is on the flip

2:39

side, for every

2:41

American Airlines or BMW, there

2:45

are real significant businesses

2:47

being built every day purely

2:50

on social. And I'm

2:54

not talking about the long tail of thousands

2:57

of companies doing $5 million a year

2:59

selling a health and wellness product

3:02

or T-shirts or something on

3:04

the side. I'm talking about the poppies,

3:07

the Prime Energy drinks,

3:09

the Mr. Beast Beastables. You're

3:12

gonna start seeing multi-billion dollar

3:16

revenue companies that are built

3:18

purely from social. And

3:20

that should make sense to everyone because

3:24

a stunning percentage of the most famous people in

3:27

the world right now came from

3:29

and lived within social. They're

3:31

not actors and actresses in

3:33

film and television. And

3:36

so, I think I'm

3:38

excited that I put out this book now because

3:41

I went very nerdy with it. I went

3:43

into very heavy detail of like, okay, that's what

3:45

I have to say. Especially if

3:47

you pay attention to everything I've said, it's nothing I haven't

3:49

been saying for a decade. What I'm proud

3:51

about with this book is how

3:54

I'm showing people how to really think about it. This

3:56

is much more classroom,

3:58

textbook.