Jess and Joe are thrilled to be new members of WXO, the World Experience Organization. Much like us, they are all about collaboration across different sectors for the sake of sharing new ideas and improving experiences of all varieties. This week we are digging deep into one article from them, all about the hierarchy of experiences. Fundamentally, what does it take for an experience to be memorable, or even transformational? We have lots of thoughts about the application of this model to live digital experience specifically, and we'd love to hear yours, too! WXO article: https://www.worldxo.org/campfire-37-the-hierarchy-of-experiences/RSC and TikTok: https://www.bbc.com/news/uk-england-coventry-warwickshire-60293922🎙This podcast is brought to you by Broadway Unlocked | @BroadwayUnlockedwww.Broadwayunlocked.com💻 Produced by Lucie Kirk👥 HostsJessica Ryan | @JessicaRyanNYLAJoe White | @MeetJoeWhite