In Newark, New Jersey’s South Ward neighborhood, chronic health conditions are cutting lives short. In the hardest hit ZIP codes, healthy food, convenient transportation and primary care doctors are hard to come by. Many people go the emergency room when they’re sick. What if you approached patients right in the ER, and offered a personal health team to help them get the regular care they need? That’s the pilot program underway at Horizon Blue Cross and Blue Shield of New Jersey, where data about poor health in these neighborhoods inspired a new approach.