You probably have heard before that the golden rule in business is to “begin with the end in mind.” And if you’re like most entrepreneurs, you already know that before you can achieve huge results, you must understand the steps needed to get there. That’s exactly why we speak with Jill and Brad from Exit Playbook as part of our “IDEAL Start-Up Series!” after you hear this episode you will fully understand why it’s so important to have a plan in place from Day 1!