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Why residuals are taking center stage in actors' strike

Why residuals are taking center stage in actors' strike

Released Thursday, 27th July 2023
 1 person rated this episode
Why residuals are taking center stage in actors' strike

Why residuals are taking center stage in actors' strike

Why residuals are taking center stage in actors' strike

Why residuals are taking center stage in actors' strike

Thursday, 27th July 2023
 1 person rated this episode
Rate Episode

Episode Transcript

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0:00

NPR.

0:00

On strike! Shut up down!

0:03

L.A. is a union town!

0:14

The Walt

0:16

Disney Studios campus in Burbank, California

0:19

is not the happiest place on earth right now. For

0:22

the last several weeks, hundreds of protesters

0:24

have been marching back and forth in front of the studio

0:26

gates here, waving signs and shouting

0:28

their demands. What do we want? Fair

0:31

wages! When do we want it? Now!

0:34

These protesters are members and supporters of the biggest

0:37

writers and actors unions in the U.S. The

0:39

WGA, that's the Writers Guild of America,

0:42

and SAG-AFTRA, the Screen Actors

0:44

Guild and the American

0:45

Federation of Television and Radio

0:47

Artists. That's a bit of a mouthful for a union. I think you

0:49

really need a shorter name. Right. I'll

0:52

propose that, Matty. Both of these unions walked

0:54

out of talks recently with the Alliance of Motion

0:57

Picture and Television Producers. That's the organization

0:59

that represents studios like Disney and Netflix.

1:02

And they walked out over contracts regarding pay,

1:04

conditions and use of the writers and actors'

1:06

images. The writers have been pounding the pavement

1:08

here since May 2nd. The actors joined

1:10

them a couple of weeks ago. The strikers have quite

1:13

a few demands, covering everything from the size

1:15

of writing

1:15

teams to the threat posed

1:17

by artificial intelligence. But

1:20

one item keeps coming up again and again.

1:22

Residuals, we're definitely talking about that. Talking about

1:25

residuals. Residual income. Residuals.

1:27

Definitely residuals. Streaming residuals. Residuals.

1:30

Residuals are non-existent. Residuals, absolutely. Absolutely

1:33

residuals. This

1:36

is The Indicator from Planet Money. I'm Paddy

1:38

Hirsch. And I'm Darian Woods. Today, we're

1:40

going to look at one of the key sticking points in the

1:42

labor negotiations that has brought

1:44

film and television production in the U.S. to

1:46

a halt. Residuals. We'll

1:49

find out what residuals are and why

1:51

they're such a big deal to everybody involved.

1:54

That's coming up after the break.

1:59

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Culture doesn't happen by accident.

2:35

Each week on It's Been A Minute, I take

2:37

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2:39

in conversation with my favorite creators,

2:42

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2:44

you new ways to think about them beyond

2:46

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now to the It's Been A Minute podcast from

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NPR.

2:55

Alright,

3:01

before we get started, we do need to disclose

3:03

that many people who worked on this episode

3:06

are members of SAG-AFTRA, which is one

3:08

of the unions in this dispute, and it includes me.

3:11

But not me. Alright, well, we're gonna get you on, Dave Haddity.

3:13

Yeah, we'll see about that. But anyway, we're not here to talk

3:15

about me. We're here to talk about residuals,

3:17

which are a big sticking point in the negotiations

3:19

between entertainment industry, labor unions,

3:21

and producers. But what exactly

3:24

is a residual? Duncan Crabtree Ireland

3:26

is the chief negotiator for SAG-AFTRA, which

3:28

represents the actors in this dispute. A residual

3:31

is a wage that's paid for

3:33

subsequent use of something that

3:35

an actor did in a different market than

3:37

it was originally created for usually. Residual

3:40

income is paid to creatives, that's

3:42

actors, writers, and directors, as

3:44

part of a split compensation package.

3:47

They get paid the majority of their wage up front,

3:49

and then they get paid a smaller amount,

3:52

a residual payment, every time

3:54

the show they worked on re-airs. And

3:56

this arrangement works, or used to work, for

3:58

everyone.

3:59

the producers who do take on the risk

4:02

of making a whole portfolio of shows or movies,

4:04

any or all of which could fail. Luis

4:07

Cabral is a professor of economics at NYU, where he

4:09

teaches a course on the entertainment industry. Producers

4:12

take the lion's share of the risk, in fact, in some

4:14

cases, take the entirety of it. It's

4:16

not a good idea to concentrate all

4:18

of the risk in one of the parties. It is

4:21

economically efficient to shift

4:23

some of the risk away from the producer. Residuals

4:26

are in principle a way of doing that. Residuals

4:29

can let producers

4:29

reduce some of their upfront costs.

4:32

They pay creators less upfront

4:35

on the understanding that they'll have to make residual

4:37

payments later if the show does

4:40

well. Factors and writers.

4:42

Residuals are meant to

4:44

pay us in a continuing way as

4:47

long as the companies continue to make money

4:49

off of the

4:50

projects. This is Sarah Ramos.

4:52

She's a working actor. You may have seen her on Parenthood

4:54

or The Bear. She was also on the NBC

4:57

show American Dreams between 2002 and 2005. Her compensation

5:01

on that show was split like this. She

5:04

got $10,000 for performing in each

5:06

episode and for its first run on

5:08

the NBC network. That was the upfront

5:11

payment.

5:11

The residual, which was paid every time an episode

5:14

re-aired on the network, was $3,162. Now, you might be thinking,

5:16

that sounds like

5:19

pretty good money. You know, that show

5:22

was popular and it re-ran on the network.

5:24

So someone working as a frequent performer

5:27

on that show could make $160,000 a year. Yeah, or sometimes more

5:29

than that.

5:32

But here's the thing. Most actors aren't

5:34

regulars. Most appear on just one

5:36

episode, if they're lucky. And after

5:38

that, they're out of work. Sarah says

5:40

like most actors

5:41

and writers, she's been in that situation many

5:44

times.

5:44

Like we have to get

5:47

our job, do it on set,

5:49

and then go back in the trenches and try to get

5:51

another job, you know? And there's

5:54

a lot of in between time when you're

5:56

not getting paychecks for new

5:58

work. And that's when you

5:59

really need residuals. Serg

6:02

actress Duncan Crabtree-Island says that

6:04

on average an actor makes about two-thirds

6:07

of their annual income from residuals. These

6:09

are not super rich celebrity

6:11

people. These are faces you might

6:13

recognise, names you probably don't know, who are

6:16

just trying to make a living and make a

6:18

career. So it is a crucial

6:20

source of just survival

6:22

money for people who are

6:24

working hard to pay their rent and to

6:26

put groceries on the table. The actors and writers

6:28

that I spoke to in Burbank say it's becoming increasingly

6:31

difficult to build a career now, because residuals

6:33

are dwindling.

6:33

My name is Jessie Anis, I'm on Mythic Quest

6:36

and Veep and Better Call Saul. Thanks

6:38

buddy! Thank you!

6:40

That was a passerby telling Jessie how

6:42

much he liked her work on Mythic Quest. So

6:45

she's a recognisable face. She works.

6:47

A lot. But she's still struggling.

6:49

I'm a second generation actor. I grew up in Los Angeles

6:51

with a struggling actor for a father and

6:53

his residuals on shows like Malcolm in the Middle

6:56

would pay our rent for the month. These

6:58

days I'm a series regular on multiple shows on

7:01

streaming networks. I don't see a penny

7:03

of residuals.

7:03

It's a joke. The big issue

7:05

as actors and writers see it is

7:08

streaming. As more and more studios are

7:10

moving to playing their shows and movies on streaming

7:12

platforms, the old network residuals

7:14

that Sarah Ramos once earned are becoming

7:16

increasingly rare.

7:17

The streamers can put our shows

7:20

on their platforms and leave them

7:23

there for long periods of

7:25

time. You know, where on television it was just one airing

7:27

of the show and then the next time

7:31

they aired it you would have to pay for that. They

7:33

get these long windows

7:35

to screen our work and that's all

7:37

for the one initial compensation payment

7:39

we get.

7:40

Yeah, Sarah recently got a residual check for

7:42

her work on the NBC show Parenthood. NBC

7:45

of course now has its own streaming platform, Peacock.

7:47

Now for all 60 episodes of Parenthood

7:50

that she worked on combined, re-aired

7:52

across many platforms, including streaming.

7:54

That's internet rental, foreign, pay TV,

7:56

video and DVD. For all of that she

7:58

received just two

7:59

That's about $800 less than what she was compensated for a single

8:02

re-airing of just one

8:07

episode of American Dreams back in 2002.

8:10

Clearly, this is a problem for actors and writers.

8:13

But Louise Cabral at NYU says

8:15

the real issue is that the residual

8:17

system isn't a good fit for the way

8:19

that we consume television and movies today.

8:22

The current deals in terms of residuals

8:25

were decided decades ago at a

8:27

time when the technology for

8:30

a movie distribution was very

8:32

different than what it is now. Yeah, back then it

8:34

was easy to determine how many people watched a

8:36

show or a movie. The data was easily accessible

8:39

and it was widely shared. So it was relatively

8:41

easy for creators and producers to come to an agreement.

8:44

But measuring the streams

8:46

of a television show or a movie is

8:48

considerably more difficult because that data

8:50

is typically proprietary to the streamer.

8:53

Streaming companies live and die by

8:55

their data, which can be some

8:57

of the most valuable products in their portfolio.

9:00

And Duncan Crabtree, Ireland of SAG-AFTRA, says

9:03

that the producers are refusing to share

9:05

that data with actors and writers, even

9:07

with an independent third party involved.

9:10

It's kind of the fox-guardian of the hen

9:12

house when the companies say,

9:14

oh, well, an outside analytics company

9:16

can't possibly do this, but we also

9:19

won't share any of our

9:21

proprietary information on the success

9:23

of our project. So basically we're saying no

9:26

outside company can do it, but we also won't let

9:28

you see our data. And because of that, we can't

9:30

do a revenue sharing proposal.

9:32

I reached out to the Alliance of Motion Picture and Television

9:35

Producers to ask them about their stance on residuals

9:37

and data sharing and all of the rest of this. But

9:40

they declined the opportunity to talk with me.

9:42

And for actors like Sarah Ramos, this is precisely

9:44

the problem, especially with streaming companies,

9:47

a lack of openness. We asked her how

9:49

she sees transparency in the streaming industry

9:51

right now.

9:52

It's a lock box in

9:54

the bottom of a plane

9:57

that fell into the sea.

9:59

20,000 leagues. That's a good image.

10:02

It could be a long deep dive for the writers and actors

10:04

to get down to that plane, but they are all geared

10:07

up and willing to take the risk. They're hoping

10:09

that this strike will exert enough pressure to

10:11

bust that lockbox open.

10:13

Because there's gold inside, even

10:15

if it is only residual.

10:18

This week's producer was Julia Ritchie and our engineer

10:20

was Neil Rach. Our fact checker is Sierra

10:22

Juarez. Viet Le is our senior producer,

10:25

Kate Kincannon is our editor, and the indicator

10:27

is a production of NPR. Thank

10:30

you.

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