Disclaimer 6/15/22: A few statements made by the guest weren't accurate—an innocent error. Please visit the show notes page for corrections. 

76% of people want CEOs to lead societal change, feeling that governments are too slow, but where’s the line between leading positive change and being politically polarizing? Christian Sarkar, author of Brand Activism: From Purpose to Action, joins me for a friendly debate. 

Sarkar discusses why CEOs need to lead cultural change, why capitalism is broken, and the difference between regressive and progressive companies. But this isn't a cut-and-dry issue.

No one could argue Michael Jordan has one of the biggest brands of all time, and when asked to endorse a Democrat years ago, Jordan famously stated, "Republicans buy sneakers too." But today, brands do take sides. Patagonia, Ben & Jerry's, and Nike are all examples of how activism can lead to more profit. 

So, who's right? What are the implications? Sarkar doesn't hold back, and neither do I.