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Discover the intricacies of sustainability with John Pabon, a trailblazer in the field and Author of “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet” and “The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You," as we unravel how to make tangible impacts on the planet. Our conversation is not only an exploration of environmental protection but an inclusive discussion about human welfare and corporate governance. John's transition from public affairs to a sustainability consultant brings a unique perspective, emphasizing the importance of corporate accountability and practical, achievable steps toward a sustainable future.

Barriers to sustainability can seem insurmountable, but they don't have to be. We tackle issues like cost, awareness, and convenience, and how they affect our ability to adopt sustainable practices. This episode emphasizes the role of intersectionality within environmentalism and introduces the concept of 'pragmatic altruism,' a strategic yet realistic approach to making a positive impact. We also look ahead, encouraging you to carve your own path in sustainability, tailored to your circumstances and resources.

Our chat wraps up with a critical examination of greenwashing. We shed light on the deceptions some companies employ to appear environmentally friendly and discuss the potential overhaul of the automotive industry's business model in response to the electric vehicle revolution.
For those eager to continue the conversation, learn how to connect with John on TikTok and other platforms, and find resources mentioned in the episode in our show notes. Join us at www.thekandidshop.com/s4e94 for a journey into making a lasting difference.

Connect with John:
https://www.johnpabon.com
https://www.instagram.com/johnapabon
https://www.linkedin.com/in/johnpabon
https://www.tiktok.com/@johnapabon
https://www.amazon.com/stores/John-Pabon/author/B08F2M994X?ref=sr_ntt_srch_lnk_1&qid=17053

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Intro Music by: Anthony Nelson aka BUSS
https://music.apple.com/us/artist/buss/252316338
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