Today my guest is Yelena Bouaziz. Of all my podcast interviews, this might be my hardest to tee up because she took us to so- many - places.

You’ll love hearing about her journey as an only child, and an impressionable teenage girl, her family immigrated from Russia to (wait for it) North Carolina. From Russia to North Carolina. If that doesn’t scream culture shock, nothing will!  She shares a couple of very relevant lessons learned from the cultural differences that admittedly made her a better leader – and frankly, these lessons provide valuable reminders for all leaders!

She shares great advice for all you overachievers listening!  I kept saying – “OH, this will set someone free today!”

I loved an aha moment she recently experienced while having a conversation with her child’s teacher that ironically applies to all leaders today!

Then we jumped into Yelena's unprecedented expertise at Sg2 around consumer loyalty, innovation, what we can learn from outside healthcare, and what organizations miss when they uber-focus on market share data as their true north. 

When you finish with the podcast, Yelena shares so much more on our leadership webinar series titled: Don’t Expect Growth – Earn it with Customer Loyalty. You can find that full recording and slides on our website at www.tillerhewitt.com.

I’ll hush it up so you too can get all that Yelena brought to this podcast.