Video has been an important part of marketing since You Tube began. As more platforms and tools are created that make it relatively easy for entrepreneurs to create their own videos and as tools make it easy for people to consume videos – phones, tablets, laptops, and other mobile devices – entrepreneurs need to embrace video. Nothing else is as power for positioning, pre-selling, and profiting from your talents. It works at every point in the sales process.

But what are we supposed to be doing videos about?

Well that’s exactly what today’s guest is going to explain.

Luria Petrucci is a pioneer in the podcasting and live streaming world. Since 2005 she’s grown an audience of 2 million social followers and has produced and hosted video and live streams for her own communities as well as Samsung, Panasonic, AT&T, OnStar, DISH Network, and lots more.

At Geeks University dot com she teaches small business owners and entrepreneurs how to grow their business with livestreaming and online video. She’s live every day with her partner, David on what was the first Facebook LIVE Daily show.

In this episode Luria is going to explain the 5 different types of videos we should all be creating and she’ll give some tips to help you make your videos entertaining and educational.

Be sure to listen all the way through. I’ll share your reflection exercise and action step for this episode.

Show Notes

Listen in as Luria reveals:

• 5 Different Types of Videos Every Business Should Use  
• 3 Biggest Mistakes Entrepreneurs Make with Video

Terms in This Episode That Might Be New to You

Projecting

Corporate Escapees

Authenticity / Being Authentic

Luddite

Call to Action / CTA

Links to People and Resources Mentioned on the Show

Geeks University's main website

Geeks Life

Luria on Facebook

Geeks University on Facebook 

Luria / Geeks University on Twitter

Geeks University on You Tube

Livestreaming Pros on You Tube

Rich Moore

Additional Research

How to Make How-To Videos

3 Ways Small Businesses Can Use Video Marketing

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live moble
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.