I started this show back in January of 2016 because of my own frustration with technology and with the feelings of overwhelm I had trying to choose among the different options and platforms on the market as well as the shear number of tech tools needed to run and grow a business as an independent professional.

One of the episodes I always dreamed of doing would be one where someone talked about starting out and hwo their tech needs changed as they grew.

Believe it or not it took me more than a year to find someone willing to share.

M. Shannon Hernandez is the creator of the Content Personality Wheel(TM) and founder of the Content Strategy Academy(TM). Her mission is to help business owners become thought leaders through the use of content branding so they can positively impact more people.

Shannon inspires others as a content branding straategist, kick-ass business coach, and motivational speaker.

She's been featured on NBC, CBS, ABC, FOX, The Huffington Post, and in the Boston Globe as well as Identity Magazine.

She travels the country and speaks regularly, motivating audiences to take action and build the life and business of their dreams through aligned content and smart strategy.

So listen in as Shannon shares...

• The techtools she used to get started and the limitations she discovered as she quicky grew her brand from startup to six figures.  
• The downside she discovered to using Paypal as her payment processor when she started teaching courses and programs.  
• The 4 people she hired before she even had one client.  
• The one critical skill every entrepreneur needs or they're going to have to hire out to get it.
• What she considered when making the decision to pay for a marketing automation tool.   
• When you need to hire help in your business   
• Why she chose Ontraport as her marketing automation tool and what she wants you to consider if you're planning to offer training and certifications in your own programs.

As always, be sure to listen all the way to the end where I share your reflection exercise and your action step for this episode.

Terms in This Episode That Might Be New to You
Brand
Copy
Content Strategy
Segment
Certification
Marketing Automation
Merchant Account
User Experience

Resources referred to
Mail Chimp
Zoho
Paypal
Stripe
Ontraport 
Gmail
Instant Teleseminar - get a 21-day trial for just $1
Zoom
Facebook Live
Jigsaw Box

Guest Links
Shannon's website
Shannon on Social Media: Facebook   Linkedin   Twitter You Tube

Shannon's Facebook group, The Content Strategy Lab

Past Episodes That Relate to This One
These are direct download links so - if you're on a PC -- you can right click the link, choose Save As, navigate to the spot you want to save the recordings, then name then with the titles you see here.

Craig Cannings, How to Hire a Virtual Assistant - also known as a VA 

Lorrie Morgan Ferrero, Copyrighting Tips from the Country's Top Female Copywriter 

Marvin Napoli, What's a Merchant Account? 

Join the Group

Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.

About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.

Sue Brettell is a brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.