One of the challenges we service professionals struggle with is pricing our services and the big issue of course is pricing in a way that we earn the money we want to be able to have the lifestyle we want.

There’s a lot going on inside that issue but today’s guest is going to address this issue of pricing for profitability and not just scraping by.

Justin Krane is a money strategist for business owners. His mission is to help entrepreneurs understand the money side of things. He teaches entrepreneurs how to be strategic with their business money so they can grow their business and fund an abundant life.

So listen in as Justin explains…

• Why pricing for profitability is so hard, especially for consultants, coaches, and service experts
• The core steps to begin pricing for profitability
• How emotions get in the way when we price
• What people are really buying from you
• Simple ways to track what’s coming in and what’s going out
• The minimum profit you should be working to achieve in your business
• What to delegate and what not to delegate when it comes to money  
• Tips to improve your offers so you maximize your profitability by increasing the number of people who say yes to working with you

As always be sure to listen all the way to the end where I’ll share your reflection exercise and your action step for this episode.

Terms in This Episode That Might Be New to You

Money scripts – lessons we learn…things we heard and repeat and believe

Paradigm - When it's used in business it refers to a framework of basic assumptions. ways of thinking, and a methodology

Flow - Used in the context here it relates to when you're performing in peak state

Comparison price - The lower price with reduced value that web visitors or customers can look at to help decide which is the better choice for them.

Links and Resources
Quickbooks https://quickbooks.intuit.com
Zero http://www.xero.com
Evernote
Excel
Predictably Irrational - Dan Ariely 
Influence - Robert Cialdini 

Guest Links

Justin's book -- Money: You got this 
Justin's website 

Justin's Social Media Links:
Linkedin 
Facebook 
Twitter 
You Tube 

Justin's free gift

Other episodes that relate to this one

Lorrie Morgan Ferrero - Improve your marketing results by writing better copy -- Tips and Strategies 

Go Deeper with Additional Research

15 Reasons Your Coaching Fees are Too Low

The Great Coaching Rate Debate

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live mobile
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.