As entrepreneurs it can be easy to get confused, frustrated, and overwhelmed by technology and by creating content. The best way to deal with that is to embrace what's working now, narrow your focus, and repurpose the content into other message delivery tools that you can give away free or that people can pay you for.
But there are some critical elements you need to consider before you jump in and that's what today's interview is going to clear up.
It's not often I get to interview someone I can say is truly one of my heroes but that's the case in this episode.
Mike Koenigs is Chief Disruptasaurus of You Everywhere Now. He's a 10-time bestselling author, international speaker, serial entrepreneurn, angel investor, filmmaker, and patened inventor. He's earned over $47 million online and has helped more than 47,000 customers in nearly 100 countries start and grow profitable businesses, become best selling authors themselves, and create information products.
Mike is also a stage 3 cancer survivor and a great teacher.
Listen in as he shares:
Mike has some great gifts for you and he shares them at the end and I'll share your reflection exercise and your action step for this episode when you hang around til the end.
Terms in This Episode That Might Be New to You
Mobile Text Marketing
Expert Problem Solver
The Lucky Sperm Club
Zuckerberg's Law
Marketing Funnel
Your "story"
Introvert
Pain or Discontent (as it relates to customers or yourself)
Repurposing or Repurpose
Brand Consistent message
Links to People and Resources Mentioned
Guest Links
Mike on LinkedIn, Facebook, and Twitter
Mike's free offer: Text the word TECH to 858 213 0030 to get a copy of Mikes book on how to be a video interviewer.
You can also receive a free 30-day trial to mobile text software Skipio and they'll call you up and help you get set up, PLUS you'll receive a copy of "6-Figure Text Messages" which is how he generates an audience using one-minute videos.
Mike's programs:
Additional Research
How to Use Facebook Live - a Complete Guide, from Hubspot
It's 'digital heroin' - How screens turn kids into psychotic junkies, New York Post. This is the article I mentioned about kids, their brains, and addiction
Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.
Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live mobile
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.
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