Portland journalist Lee van der Voo grew up on the East Coast fishing with her family for fun. Years later, a friendly wager convinced her that America’s seafood industry merited a more serious investigation. From catch shares to the controversies swirling within today’s “sustainable seafood" movement, she goes deep with her new book, The Fish Market: Inside the Big Money Battle for the Ocean and Your Dinner Plate. On this episode of The Long Play, we chat with van der Voo about what it’s like to be a small fisherman in an era of mega tankers, who really owns our coastal riches, and how you can make better choices at the grocery store.