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The Marketer as Philosopher (with Flint McGlaughlin and Daniel Burstein)Episode from the podcastThe Marketer as Philosopher (with Flint McGlaughlin and Daniel Burstein)
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Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

Released Wednesday, 1st December 2021
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Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)

Wednesday, 1st December 2021
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This podcast episode is part of Session #4 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/

Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss your customer profile and data discipline.

Here are some of the most important insights from this class to consider when working with your target customer profile:

  • A hypothesis might give you a powerful learning, but it might not be the right learning to move the needle
  • The learning is always more valuable than the lift because, with the learning, we produce the ultimate lift.
  • The marketer’s enemy is self-deception
  • The lust for scale blinds us
  • Zero in your messaging so it appeals to the customer’s direction (what they move towards or away from)

If you are interested in our free course: https://MECLABS.com/course/ 

You can find MECLABS on Twitter @MECLABS.

Thoughts? Suggestions? Email us at Editor@MECLABS.com.

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From The Podcast

The Marketer as Philosopher (with Flint McGlaughlin and Daniel Burstein)

We’ll warn you up front – this is a little different than most marketing content. The key to transformative marketing is a transformed marketer. And so our focus is squarely on you.Here is a sample of the content discussed:Asking “how” leads to information; asking “why” leads to wisdom. Yet marketers are all too busy asking how: How do I improve conversion? How do I drive more visits? How do I meet my numbers? We are so busy asking “how,” we have no time to ask “why.” Indeed, we are so busy “trying,” we have no time to reflect. Sometimes we need to slow down in order to go fast. Action is overrated; action should be grounded in contemplation. Admittedly, contemplation without action is anemic… Ancient philosophy was concerned with wisdom (sophos), and especially loving it (philos). The marketer should love (customer) wisdom. Indeed, the marketer should be the philosopher of the organization—for the vigorous action of sales needs to be grounded in the rigorous contemplation of marketing.Based on the book, The Marketer as Philosopher, and on the MECLABS Fast Class series “Become a master at creating and optimizing high-converting web pages,” Flint McGlaughlin (Founder of MECLABS) and Daniel Burstein (Senior Director of Content and Marketing at MarketingSherpa and MarketingExperiments) discuss the fundamental power of marketing. Feel free to email editor@meclabs.com to let us know how we can makes these podcast discussions more helpful to you…or any other way we can help. And you can participate in the full, free Fast Class series at https://MECLABS.com/FastClass.

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