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6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activism

6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activism

Released Monday, 30th September 2019
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6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activism

6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activism

6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activism

6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activism

Monday, 30th September 2019
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In this episode of Listen to This we look into how young people can change the course of history, how advertisers should probably choose where to put their money, and the ins and outs of ethical behaviour in marketing.

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The Marketing Lab (at Deakin)

Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.

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