What if you had the chance to step inside the intriguing world of elder law, guided by a seasoned expert? Our guest, John McNair, a certified elder law attorney with the Texas Board, is here to do just that. He offers a captivating insider's perspective of his journey, shifting from representing affluent estate planning and probate clients to carving out a niche in elder law. Listen as he takes us through the highs and lows of launching his own firm in 2019, his involvement with the National Academy of Elder Law Attorneys, and the lessons he's learned along the way. This episode is a must-listen for anyone in the legal field, particularly those pondering the leap into solo practice or elder law specialization.

Ever wondered how online marketing can shape the trajectory of a law firm? Brace yourselves for an eye-opening discussion as John McNair delves into his innovative marketing strategies. Learn about the significant role Susan Rogers, a North Texas University gerontology graduate and a decade-long collaborator, plays in his firm. Discover how they've leveraged their partnership with IMS, and the impressive results of their webinar marketing funnel. Each nugget of insight John shares is a testament to his successful journey in elder law practice. So buckle up, this episode promises to be an exciting ride through the legal profession's less-traveled paths.

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