Ever wondered how you could navigate Google's mysterious core updates or conquer the world of AI-driven content for legal SEO strategies? Promise us your ears, and we'll present you with the insightful revelations of SEO guru, Lane Houk. Explore the labyrinth of SEO for lawyers, particularly the areas of estate planning and elder law. Together, we dissect Google's approach to validating content and its authors, and the crucial role Googlebot plays in this process.

We don't just stop there. We venture into the technicalities of assigning authorship, utilizing platforms like WordPress and LinkedIn, and uncover how linking authorship profiles across different platforms using 'same as schema' can propel your visibility. We even dive into the frequency of digital press releases and harnessing trending news stories for building robust authorship profiles. Engage with us in this illuminating conversation that aims to augment your law firm's reach and visibility. 

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