Welcome Back & Happy New Year to You… Have you been wondering if we were going to be continuing on with the Measurement For Business Podcast in 2016? Wonder no more … WE ARE! We’ve just released our next Interview, it’s the 1st episode for 201

MD048: Interview – How to Protect Your Website from being Hacked – Weston Henry

Dec 14th, 2015 53m 10s

Hey there… We’ve just released another great episode of the Measurement Doctor for Business Podcast, hosted by yours truly – George & Lorie Gill. It’s live and waiting for you right now 🙂 In this episode we interview website security expert We

MD047: Interview – 4 Step Process to Great Copywriting – Henneke Duistermaat

Nov 30th, 2015 56m 55s

In this episode we (Lorie and George) interview copywriter extraordinaire from Enchanting Marketing, Henneke Duistermaat. Copywriting is a bigger deal than some may think for business these days, and with that thought in mind, we took on the ta

MD046: Did You Miss A Recent Interview… Tips To Grow Your Business?

Nov 23rd, 2015 30m 42s

In this episode, we decided to do a quick recap of the past 4 episodes of the Measurement Doctor Podcast. Truth be told… we took on the large task of sourcing, and generating impactful, quality interviews for the Measurement Doctor Podcast – to

MD045: Interview – Becoming An Authority In Your Business Through Publishing a Book – Joel Friedlander

Nov 9th, 2015 1h 8m

In this episode George and Lorie interview one of the biggest experts in Self Publishing, Joel Friedlander – on why you need to publish a book now for your business and how to go about doing it successfully. What’s In-Store for You: Perhaps you

MD044: Interview – The Art Of Networking To Grow Your Business – Tammy Heermann

Nov 2nd, 2015 52m 49s

In this episode we dig into the topic of ‘Networking to grow your business’, with Vice President of Global Leadership Development at Lee Hecht Harrison Knightsbridge, Tammy Heermann. Tammy, not only shared her knowledge and expertise on Network

MD043: Interview – What Can Infusionsoft Do For Your Business – Jeremy Maher

Oct 26th, 2015 55m 27s

In this episode of the Measurement Doctor for Business Podcast, George and Lorie interview with Jeremy Maher, an Infusionsoft Partner Manager. We discuss what Infusionsoft is all about, and find out how Infusionsoft can help businesses succeed

MD042: Interview – Accounting for Your Business – Gwyneth James of Cody & James

Oct 19th, 2015 35m 33s

In this episode Lorie and George talk about Accounting. We interview with Gwyneth James of Cody & James about Accounting for your Business. When to bring on an Accountant, and how your Accountant can be an added resource of Business Planning. W

MD041: What You’ve Missed Interview Recap of Business Services

Oct 12th, 2015 23m 56s

In this episode, we decided to do a quick recap of the past 3 episodes of the Measurement Doctor Podcast. With it being a new season, and a new format (which we hope you’re enjoying), we thought that we’d share our thoughts on that past few epi

MD040: Interview – Succession Planning In Your Business – Kevan Herod

Oct 5th, 2015 50m 25s

In this episode, Lorie and George have the pleasure of interviewing Kevan Herod of Herod Financial Services about Succession Planning for your business. We find out when should you start thinking about implementing a succession plan (this may s

MD039: Interview – What You Need To Know About Business Insurance – Denise Vallee & Associates Inc.

Sep 28th, 2015 49m 8s

In this episode Lorie and George talk insurance, business insurance that is. In today’s interview with Denise Vallee and Brad Fraser, we discuss the ins and outs of what your business needs for business insurance in today’s ever changing busin

MD038: Interview Peterborough Chamber of Commerce – Stuart Harrison

Sep 21st, 2015 46m 18s

In this episode, we interview Peterborough Chamber of Commerce President Stuart Harrison on the chamber and benefits for your business to join. In this episode, Lorie and George interview Stuart Harrison from the Greater Peterborough Chamber of

MD037: Business Podcast Exciting New Season and New Format

Sep 14th, 2015 16m 36s

In this episode, we’re excited to be sharing some changes happening with the Measurement Doctor Podcast. It’s a new season, and with it we’re bringing you our listeners a new format (we hope you like it). What’s In-Store for You: Essentially we

MD036: Measurement Begins With A Tracking Strategy – What Can I Control?

May 25th, 2015 38m 20s

In this episode, we’ll be discussing with a measurement mindset (of course) setting up your marketing campaigns with a measurement tracking strategy… this is the part that is done prior to ever launching your marketing campaigns of ads and post

MD035: Resistance points to Measure in your Marketing – Part 2

May 18th, 2015 37m 18s

In part 2 of this episode, we continue to walk through the process of marketing strategies for your product or service—by discussing key marketing resistance points, how to measure them, and why you should care. If you haven’t had the opportuni

MD034: Improving Your Marketing Through Resistance Points – Part 1

May 11th, 2015 35m 57s

In part 1 of this episode, Lorie and I walk through the process of marketing strategies for your product or service—by discussing key resistance points, how to measure them, and why you should always keep them in the forefront of all your marke

MD033: The Pros and Cons of Diversification

May 4th, 2015 37m 51s

In this episode, Lorie and I discuss some of the options for diversification strategy available to go-getters today, as well as the pros and cons of diversification—to help you make more informed decisions and strategies for your business. What

MD032: 5 Steps to Embracing Failure to Achieve Success

Apr 27th, 2015 35m 30s

In this episode, Lorie and I discuss the importance of embracing failure to achieve your ultimate successes in life. And more specifically, how one can willingly move towards failure—and learn to become a better person out of that. What’s In-St

MD031: 5 Killer Tips to Pump Up Twitter Results

Apr 20th, 2015 35m 37s

In this episode Lorie and I discuss five killer tips to take your social media on Twitter to new levels of results for your business. What’s In-Store for You I’ve said this before—and let me say it again: I’m not the most “social” person in the

MD030: 10 Tips for When your Get-Up-&-Go Has Got-Up-&-Gone

Apr 13th, 2015 33m 47s

In this episode, Lorie and I discuss tips on how you can get motivated and out of a rut – back on track—using principles and strategies that can help increase your motivation and productivity. What’s In-Store for You: Winter is over—and spring

MD029: Tips for Building Your Personal Brand

Apr 6th, 2015 33m 40s

In this episode, Lorie and I discuss personal branding and how to build one. We dive into how a personal brand differs from a business brand, and why you simply need one. What’s In-Store for You: Branding is a common term that business people l

MD028: What We Learned From 27 Podcast Episodes

Mar 30th, 2015 33m 4s

In this episode, Lorie and I will be discussing what we have learned from 27 podcast episodes, the ideas, successes and challenges we’ve learned after now completing our 27th podcast episode. After all, first and foremost, podcasts are for shar

MD027: Brainstorming with a Stranger

Mar 23rd, 2015 32m 26s

In this episode, Lorie and I will be talking about the benefits of brainstorming activities with strangers—and how it can be a big help in making your business the success it ought to be. What’s In-Store for You: Is brainstorming really importa

MD026: Dead in the Water – does your business survive?

Mar 16th, 2015 34m 38s

In this episode, Lorie and I will be talking about how you can keep your business afloat, essentially disaster planning for business – even when it seems like it is dead in the water. We’ll also be talking about an interesting experience we had

MD025: Finding Your Focus

Mar 9th, 2015 32m 29s

In this episode, Lorie and I will be talking about how we can keep focus on the tasks at hand and avoid unnecessary distractions, in order to accomplish more goals and to reach success. What’s In-Store for You: Let’s face it: Distractions are a