Stories (from Cannes Lions) that mattered: 'Meaningful' AI on show, adtech dominance grows
Stories (from Cannes Lions) that mattered: 'Meaningful' AI on show, adtech dominance grows
Stories (from Cannes Lions) that mattered: 'Meaningful' AI on show, adtech dominance grows
Editor-in-chief Omar Oakes, deputy editor Maria Iu and reporter Jack Benjamin look back on their time at the 2024 Cannes Lions, from the application of "meaningful" AI to the dominance of adtech, from media owner activity to Media Lion winners.
Highlights:
00:45: Impressions of the 2024 Cannes Lions
4:28: Media owner activity at the event – Amazon, Meta, Reddit, TikTok, Pinterest, Netflix — and what they're trying to sell to the global advertising community
13:20: The Media Lion Grand Prix and other award-winning work
20:03: Key learnings from the week – sustainability, the value of pacing yourself, the rise of the creator economy, cookies, bringing people into the tent amid a tough market
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The Media Leader Podcast
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising. Hosted by reporter and producer Jack Benjamin, reporter Ella Sagar, and editor-in-chief Omar Oakes, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at the-media-leader.com and subscribe to our daily newsletter.Join Podchaser to...
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