Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel.

The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.

Episode 3: How to really move the needle with storytelling and engaging audiences

Omar Oakes is joined by Ann Wixley, executive creative director at WPP media agency Wavemaker, and Bloomberg Media European managing director Duncan Chater. They dive into breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand's unique value proposition through the art of storytelling.

Conversation outline:

• Has the importance of "the big idea" changed in 2024 – ie. reaching people with a singular campaign message as audiences become more fragmented?
• In-house expertise available when working with media owners
• Optimal ways to work with studios and content creators
• How does the media strategy impact on the storytelling? Which one should be planned first?
• Data insights and tools that make your brand’s storytelling better

Next episode: "The magic of video: Captivating content for all seasons" with Bloomberg Media's Duncan Chater and Starcom's Dan Plant.

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Thanks, as always, to our production partners Trisonic for editing this episode and for producing this series, which was recorded at Create in London. 

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