Karen Sheppard, Head of Customer Insights at the amazing Endeavour Group. Karen got her first taste (pun intended) of market research as a student running blind taste tests on potato chips. With over 20 years of experience working in market research and insights on both agency and client side, she has worked across a range of industries from Tobacco to Healthcare.

Today we explore how just using the latest and great technology is not enough alone to guarantee success. We also cover T-Shape Leadership which places an increased value on developing your understanding beyond your specialism if you want to successfully lead cross-functional teams.

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