I first discovered CTZN Cosmetics when their website crashed after a viral TikTok, and I've been a huge fan ever since – their lipsticks are worn by Beyoncé (my queen), SZNA, and Megan Fox.  In this episode, I sit down with the sisters behind the brand in a Career Chat to learn about their journey in creating such a groundbreaking brand that's all about inclusivity and representation in the beauty industry. We dig into the details about the initial launch of CTZN, tips for working alongside family, advice for aspiring beauty entrepreneurs, and so much more. 

One of the things that sets CTZN apart is their commitment to considering complexion in every aspect of your beauty routine, from nude lipsticks to eyelid pigmentation to blush and contour. They also really understand the needs of their demographic, particularly millennials and Gen Z. Throughout our conversation, we discuss how important it is to use your platform to share important messages and the steps they've taken to create a brand committed to making a change.

Aleena, Aleezeh, and Naseeha are truly redefining the standards of the beauty industry and their approach to developing incredible and innovative products is so inspiring. So, if you're looking for a culturally responsive brand with approachable and authentic founders, CTZN is the perfect addition to your makeup collection. 

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Topics Covered:

• Founding CTZN Cosmetics on the need for inclusivity and representation in the beauty industry 
• The sisters’ process for developing their products 
• How they use “Culture-Torials” to merge makeup tutorials with cultural awareness
• The importance of having an open mindset towards inclusivity and welcoming feedback 
• How they have humanized the brand experience and strive for authenticity 
• Insights and lessons from their initial ideas to launching a startup 
• Advice for aspiring entrepreneurs entering the beauty space or working with family 
• Why you should always stay true to your values and mission

Resources mentioned 

• CTZN
• Is the Beauty Industry a Mean Girl?
• Are We The Mean Girls? 

Follow Aleena, Aleezeh and Naseeha