Marshall Sylver, World's #1 Hypnotist and CEO of Prosperity Alliance, talks about the roles that conscious and unconscious thought play in the sales process, as well as the key difference between objective reality and a trance.

Sylver and host of #ThePlaybook, David Meltzer, chat about a range of topics including how empathy helps you to overcome resistance in business, why powerful communication is never one-sided, the relationship between education and hypnosis, and why entrepreneurs tend to be some of the best people to hypnotize. The pair also discuss how to “take charge of your internal communication” and open your mind to new possibilities.

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