Jason Taylor, President of USAToday Network Ventures, and Ron Foster, President and CEO of Global Sports Management, talk about how their business relationship has evolved since their first deal on Super Bowl tickets, as well as how they approach building a community around a brand.

Taylor, Foster, and host of #ThePlaybook, David Meltzer, chat about a wide range of topics including how COVID has forced sporting event organizers to adapt in many different aspects, the best strategies for elevating your reputation in an industry, and share their best insights on how brands can take advantage of major international sporting events like the Masters.Learn more about your ad choices. Visit megaphone.fm/adchoices