On this episode of #ThePlaybook, Len Komoroski, CEO of the Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group, sit down to discuss:

[3:56] - How the two bonded over their understanding of the “Holy Grail” for the sports marketing industry

[6:04] - Why some businesses can better create sustainable revenues by adjusting their approach

[10:39] - How the sponsorship space has evolved as technology progresses

[21:50] - Their predictions for what might change for sports fans in 2022

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