When we get new interns or employees, I make sure to set the tone by telling them that we do not teach about working in the industry.Instead, we teach four things that are applicable to all aspects of life: gratitude, empathy, accountability, and effective communication.To get everyone aligned, reinforce your company values in all three stages of scaling your business, and use different strategies to instill them.

Phase 1: Learning Stage

During the learning stage, introduce your values to new members of the team. It is vital that all employees are aligned with the values of your business. Help your team connect to what inspires them, and they are more likely to live by your business’s values.

Phase 2: Execution

In the execution stage, employees learn to maintain proper balance in achieving the company’s mission. Having a motto or mission to guide employees during this stage is important for success in a values-based business.

Think about your overarching goals and what you want to accomplish. How can you make your mission into your story?

Phase 3: Partnership (Equity)

Once an employee shows commitment to these values, that opens up the door for the partnership/equity phase, where employees are rewarded for their dedication, success, and the revenues they have brought into your business.

The partnership stage allows you to reinvest in your most successful (and aligned) employees and also helps to retain these individuals.

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