1:30

Hi everyone , Welcome back to the Prolific Hub

1:32

podcast . I'm your host , Aaliyah Cheyenne

1:34

, and I'm so excited today to be joined

1:36

by Jeanette Anderson . Hi , Jeanette

1:38

, so excited to have you on

1:41

. So I'm not sure

1:43

how many folks have ever heard of

1:45

Podmatch , but it's a really cool platform

1:47

where you get a lot of podcasting resources

1:50

and you can also connect with really incredible

1:52

people to invite guests

1:54

on your show . And for a time I was part

1:56

of that community and I stumbled across

1:58

Jeanette's incredible profile and was

2:00

just instantly . I

2:02

instantly gravitated toward just

2:04

her energy on the profile

2:06

and what she was talking about in terms

2:09

of a term I've never heard before , which is maturepreneurship

2:11

, and I'm so excited to jump

2:14

into this topic with Jeanette today . But before

2:16

we do that , Jeanette , I would love for you to introduce

2:18

yourself to the audience .

2:19

All right , Hello everybody . I am

2:21

now called the maturepreneur maverick

2:24

and a lot of what I'm

2:26

excited about is what we're going to be talking about today

2:28

. But the short version of my background

2:31

is I've been supporting entrepreneurs

2:33

and growing their business for about 40

2:35

years now a little over 40 years

2:37

. When I stop and do that , it always surprises

2:40

me . The other half of my background

2:42

is personal development facilitation

2:44

, teaching , personal growth courses

2:47

and facilitating coaching , certification

2:49

programs that kind of work . So

2:51

my specialty is getting the four inches

2:53

between your ears working so your business

2:56

can work . And I love

2:58

, love , love helping people figure out what

3:00

their why is why they do what

3:02

they do , their purpose so

3:04

that they can figure out how to profit themselves

3:06

and other people from it . That's

3:09

my real inspiration

3:11

and joy in life , and now I really

3:13

focus on doing that . For the past 10 years , I've been

3:15

focused on doing that with women , and now I really focus on doing that . For the past 10 years , I've been focused on

3:17

doing that with women , and now I'm expanding

3:20

my market to include maturepreneurs

3:22

because we'll as we'll talk

3:24

about they need some support .

3:27

So yeah , yeah , thank

3:29

you so much . That's so incredible .

3:31

Yeah , the thing that people don't necessarily know

3:33

is I call myself polycomerous

3:35

. I used to say homeless

3:37

, but then people would get distressed , so

3:39

now I say polycomerous and they just get a little confused

3:42

. Basically , I'm a digital nomad . I

3:44

sold my house and everything I owned nine

3:46

years ago and now

3:48

I just run it well

3:50

. I'm pathologically allergic to winter . I'm from

3:52

Calgary Canada , and so that means

3:55

about five months of the year at least

3:57

I'm not here because it's not

4:00

fun . So I go to work

4:03

. So that's a little bit about me

4:05

as well .

4:10

I love that . I've had a guest in the past who's also

4:13

talked about aspiring to be

4:15

more of a nomad , and I love the whole

4:17

digital nomad community . We've

4:23

been seeing such an increase online , especially on platforms like TikTok , of people

4:25

with van life in different circumstances , either

4:27

by choice or by force . I

4:30

think that's really cool that you have

4:32

done it by choice , so thank you for sharing

4:34

that . Yeah , and I love

4:37

what you said in your introduction about helping people

4:39

discover the why and their purpose . I

4:41

think 40 years of experience is just

4:43

such a wealth of knowledge

4:46

. That's a

4:48

long time Like . That's incredible . I'm

4:50

really grateful to have you here today

4:52

. So I just want to get into

4:55

this whole topic of maturepreneurship

4:58

. Like I told you , it's new

5:00

to me , it's a new

5:02

term , but I think it's so cool . And

5:05

we hear about solopreneurship

5:07

or solopreneurs , we hear about entrepreneurship

5:10

and entrepreneurs , but I have not heard of

5:12

the maturepreneur before . Can

5:14

you tell us more about who the

5:16

maturepreneur is and what that

5:18

means ?

5:19

Sure . So I think it's a term I

5:21

came up with , but you know it might . It's

5:23

kind of out there in the zeitgeist now , so

5:25

I'm not sure who was first . Basically

5:28

it is those who are . How

5:30

I define it is those who are 55 plus

5:32

and hashtag not done by a long shot

5:35

. So what most people don't

5:37

realize is that , first

5:39

of all , what used to be the case we

5:41

retire at 65 and we were dead

5:43

by 75 is so not the case

5:46

anymore . Part of why they set the retirement

5:48

age at 65 is because they wouldn't have

5:50

to carry people for very long . The

5:52

government did that intentionally . That's

5:55

not the case now . People are living an additional 20

5:57

, 30 , 40 years , living

5:59

to 100 . There's

6:06

more 100-year-olds on the planet right now than there has been cumulatively in all

6:08

of history , and people who are being born now will live to 120

6:10

or 130 at least . The

6:12

fact is that people

6:14

either can't afford to retire

6:17

. So about 65%

6:19

of Canadians and between

6:21

50 and 90% of Americans

6:23

, depending on the

6:25

demographic band and the state , cannot

6:28

afford to retire , and it's at

6:31

least that bad in other parts of the world

6:33

. That means they're making choices

6:35

between paying the rent or getting

6:37

their meds , buying food or

6:39

paying their phone bill , or in some

6:41

cases it's not that dire , but it means they can't

6:43

travel or have the lifestyle they want

6:46

. They may have to sell their home and downsize . And

6:48

for others , on the other end of the spectrum , they're

6:50

living at or below the poverty level , especially

6:53

those who are just getting government payment

6:55

, like government retirement . They're

6:57

usually at or below the poverty level

6:59

and most people don't know that . They don't know that there's that

7:01

many people that are that disadvantaged

7:03

. They think that people just retire and go

7:06

off in the sunset and golf and net . But that's

7:08

not the reality for most people and

7:11

there's a lot of focus on retirement

7:13

, but there's very little focus on

7:15

those who want to refire . So

7:18

not only do they economically need to work

7:20

, but also the vast majority

7:22

of people who are older want

7:24

to contribute , want to give , want to stay vital

7:27

. Statistically , if

7:29

you have a purpose when you retire

7:31

quote unquote retire or as you get older

7:33

, you're going to live seven years longer

7:36

, and a qualitative seven

7:38

years longer . So the reality is that

7:40

people either want to keep working or

7:42

have to keep working , but for most it's

7:44

some combination of both , because we just

7:46

like not many people , can

7:49

see spending the next 20 or

7:51

30 or 40 years , knitting or golfing

7:53

or playing pickleball , like that's just

7:55

not enough . So there's a whole

7:57

world of people coming into entrepreneurship

8:00

. In fact , there's this global trend

8:02

that no one's paying attention to . The

8:04

biggest cohort of entrepreneurs ever

8:07

to come into the business marketplace is happening right

8:09

now and very few people

8:11

are addressing it or serving

8:14

it , and yet it's a huge

8:16

, huge market . Entrepreneurs

8:18

need to work , choose

8:20

to work , want to continue to add

8:22

value and , importantly

8:25

, society cannot afford to lose that expertise

8:27

and experience . So

8:30

there's a new trend happening that

8:32

people need to wake up and pay attention to .

8:35

Yeah , so many people think that

8:37

you know once you retire , like

8:39

that's it you're just counting

8:41

down the days until something

8:44

inevitable happens . And no , like , those

8:46

are supposed to be the best

8:48

years . Who may not have leaned into their

8:50

why or their purpose prior to 55

8:52

. Like

9:05

, maybe they were working jobs to take care of families and make ends meet and now there's an opportunity

9:08

where they can explore the why

9:10

and their purpose and take

9:12

up a new challenge and , you

9:14

know , share expertise or learn something

9:16

and become a powerhouse in that space

9:18

. So I think that's really special . And

9:22

when you're sharing those stats about retirement

9:25

, I can think about that

9:27

. In my own life and in my own family

9:29

I have family who's

9:32

not ready for retirement and they're getting

9:35

closer to it , which

9:38

is heartbreaking . You work your whole

9:40

life , but I think

9:42

that's really interesting to gain

9:44

some perspective and think about what

9:47

are some alternatives , especially

9:49

as people are living much longer .

9:51

I hadn't heard that stat before about people

9:53

being born now , like possibly

9:55

living to 120 , like yep

9:57

, yes , yeah

10:00

, exactly , which means that 60 will be middle

10:02

age , like truly middle age , and so

10:04

people need to start thinking about you

10:06

know , okay , I'm gonna reinvent

10:08

myself probably a dozen times . Yeah

10:11

, you know , it's not just one career

10:14

and then done , retiring , going and

10:16

live in an old folks home , like that's not the reality

10:18

. And , by the way , on that note

10:20

, there's a lot of myths about getting

10:22

older . Do you know that only one to

10:25

2% of North Americans end up

10:27

in assisted living ? We kind

10:29

of assume that everybody's gonna end up in

10:31

a care facility . That's not

10:34

true . The vast majority of people

10:36

live in their homes , live with their families until

10:38

they die , and we think that

10:40

we don't really have any choice but

10:42

to decline and decrepitude . And that's

10:45

not the case at all yeah

10:47

, that's , that's very .

10:49

I fully believe that too , because it's

10:51

also the cost of assisted living . Like

10:53

most people can't even afford to do

10:55

that , and you know we're

10:57

talking about maturepreneurs

10:59

. But I think about it now at my age

11:02

and I have so many peers who are like I don't

11:05

want to work until 65

11:07

. Like , I want to get a head start on figuring

11:10

things out and building my own thing

11:12

so that when I do reach

11:14

that age like I am the

11:16

expert . I built this thing

11:19

and it can carry on to

11:21

sustain me . It could be a part of my legacy

11:23

or whatever the case may be . So I think it's really

11:25

fascinating . So you've

11:28

talked a little bit about what the typical

11:30

mature preneur looks like

11:32

, like the age group , like sort

11:34

of the life circumstances that catapult

11:37

them into that space

11:39

, and I would love

11:41

to know something that you've

11:44

seen maturepreneurs

11:46

like maybe struggle with . Like we were talking

11:48

a little bit before we hopped

11:50

on to record , about where

11:52

you come in in this work more

11:55

recently , about the things that they

11:57

need and how you're supporting them . So

11:59

can you talk a little bit more about that ?

12:02

Well , where this really kind of came on

12:04

my radar . You know , as we shift , then our

12:06

demographic often shifts as entrepreneurs

12:08

, and I was on something called the marketers

12:11

cruise , which is a work

12:13

cruise . People kind of roll their eyes , but really I

12:16

work harder on that cruise than I do when I'm in my office

12:18

, and that cruise

12:20

is marketers from all around the world . I

12:22

was in 2020 , I was talking to

12:24

a group of people at something called Pizza and Profits , a

12:26

networking event . Someone asked

12:28

me what do you do ? There was a group of four people , four

12:30

guys , and I was mid-sentence answering

12:33

him and he turned and started talking to someone else . So

12:35

my immediate reaction was well , he's

12:37

kind of a dick . So I excuse myself

12:39

and went to the next group and I was

12:42

. The exact same thing happened . Someone asked me what do

12:44

you do ? Mid-sentence turn and start talking to someone else

12:46

. So I was like , okay , they can't all be dicks . Maybe

12:48

it's me , maybe I'm not showing up , maybe I'm not

12:50

, you know , but I'm pretty present

12:53

and pretty visible . I've got blue hair and polka

12:55

dot glasses . I'm a fairly present

12:57

, energetic , energetic woman . No

12:59

, it wasn't me , okay . So then , what

13:01

could it be ? So then I started getting curious because then

13:04

I noticed every single woman over 60

13:06

was completely ignored and

13:08

literally invisible , and some

13:10

of the men that are older as well . It's

13:12

more prevalent for women and so

13:14

I started to get really curious about this

13:16

phenomenon . Well , frankly , I started to get really pissed

13:19

off about it is what the reality is , because

13:22

, um , like seriously

13:24

, we've got so much expertise

13:26

, so much experience , um , so much value

13:29

to add and you're gonna wisdom everything

13:31

? Yeah , exactly , I don't think so . And

13:33

so , um , that started me

13:36

to really look into the phenomenon and

13:38

what was going on and , like

13:40

I said , I think there's two global epidemics

13:42

and two global trends that people are not

13:44

paying attention to . The one global

13:47

epidemic is people who are can't

13:50

afford to retire , who

13:52

you know , a huge demographic that

13:55

needs financial support , needs to earn

13:57

money . That's one thing that people

13:59

don't know . The second epidemic is

14:01

the epidemic of loneliness

14:03

. Since COVID , that was a

14:05

big issue there . People thought , oh well , we're back

14:07

to normal , it's okay , we aren't

14:09

. People have not come back out in the same

14:12

way . Even if you go to networking

14:14

events , you'll notice there's a difference . But

14:16

especially for older people , they tend to

14:18

be more isolated , and

14:21

if they're no longer working , a lot

14:23

of their support structure goes away . So

14:25

they tend to be quite lonely as well

14:27

, and loneliness will take eight years off of your

14:29

life , yeah , so it

14:32

is important that they get back into community

14:34

, and so becoming an entrepreneur

14:36

is another way to do that , although entrepreneurship

14:39

can also be very lonely .

14:41

So you have to find ways to connect .

14:43

As you know , you've been doing this a while . It

14:45

can be lonely . We spend a lot of time

14:47

talking to people one-to-one , maybe

14:49

on the screen , but it's not the same . And

14:53

then the two trends are the trends ? The largest

14:55

cohort of entrepreneurs ever in history coming

14:57

into the market and the

14:59

largest kind of paradoxically

15:01

the largest wealth transfer in history

15:03

had control

15:06

approximately 79.5%

15:09

of the wealth in North America . So

15:12

think about that . One demographic has

15:14

80% of the wealth and they're transferring

15:17

it now to Gen X and

15:19

millennials , and so the greatest wealth

15:21

transfer is happening right now . They have all

15:23

that money to invest in businesses and

15:26

again , no one's targeting them . When you watch

15:28

commercials , they're all for Depends

15:30

and Viagra and seniors

15:32

homes . They're not targeting that

15:34

whole market that has literally

15:36

trillions of dollars to invest

15:39

in business , in

15:41

social enterprises , in nonprofits

15:43

. So we need to really

15:45

recognize these trends and the incredible

15:48

kind of how they come together

15:50

to create this amazing moment in history

15:52

where things are going to change

15:55

significantly .

15:56

I feel like there's so much wisdom

15:58

to gain from this demographic

16:01

and there's this group . There's so

16:03

much just rich knowledge

16:05

and experience . So I'm

16:07

very curious to know what you think

16:10

and if you have any advice to

16:12

share , based on your experience , for people

16:14

who are in their , you know , teens

16:17

starting businesses , like

16:19

their parents are helping them write books and start

16:21

brands , and people in their 20s and

16:23

30s and 40s Like

16:25

I . Would love to know just some

16:27

wisdom or some advice you've gained

16:30

through your experience and also working with your clients

16:32

.

16:33

Awesome . Okay , well , there's a lot of answers

16:35

to that question . First of all , I've

16:38

met a lot of very wise and dynamic

16:41

and incredible young people and I've met

16:43

some not very wise kind of stupid

16:45

older people . Just being older doesn't make

16:47

you necessarily wise , of

16:49

course , the advantage is we have experience and context . But older people , just being older doesn't make you necessarily wise . Of course , the advantages we

16:51

have experience and

16:54

context . So what I mean by that

16:56

is the advantage

16:58

wisdom workers is . What I call them bring

17:01

to the marketplace , whether it's in corporations

17:03

or businesses or their own businesses or

17:06

nonprofits is that they have

17:09

a historical perspective

17:11

that younger generations don't have , which

17:13

can be both positive and negative

17:15

, because it can be them

17:17

living in the past and trying to make everything

17:19

like it used to be . But it can also be

17:21

that they bring the wisdom of what not to do

17:24

, based on experience , and they bring context

17:26

to conversations . Actually , this

17:28

demographic is better at innovation

17:31

because they can

17:33

eliminate things that don't work . Younger

17:36

people , younger generations , are good at innovation

17:38

because they're starting with a blank slate , and

17:41

that can be very positive . When you put

17:43

the two together , it's really powerful . We

17:45

need to focus more on intergenerational

17:48

collaboration and support , and

17:51

that's where a lot of organizations and businesses

17:53

are falling down . They're not hiring

17:55

older workers because they think , well , they won't

17:57

be with us long . The reality is

18:00

that millennial will be with you , at

18:02

most two and a half years .

18:03

They change jobs every two years . Yeah , I'm a testament of that .

18:05

Yeah , exactly that's the trend

18:07

with that demographic . They change jobs every

18:09

two years , whereas a boomer will be

18:11

with you for 10 to 15 to 20

18:13

years , even if they're 60 . So

18:16

really , the prejudices

18:19

and the assumptions are kind of

18:21

wonky and need to be adjusted . Not

18:23

only that , but there's this happiness

18:25

you we're happiest when we're young

18:27

and we're happiest when we're older , and

18:30

we're the most stressed out between 30 and 55

18:32

. And so when you bring in older

18:34

workers into the workplace , whether it's a small

18:36

business or a big business , they help

18:38

morale , morale immediately

18:41

goes up , retention goes up and

18:43

people are more productive because they bring

18:45

more happiness and emotional intelligence

18:47

to the workplace . Now , not

18:49

everyone you know , you got some grumpy old people

18:51

.

18:52

By and large .

18:52

By and large they are . We are

18:55

happiest at this age , largely

18:57

because we're not as stressed out about you

19:00

know , we should still be stressed by money , but we're

19:02

not as stressed out about keeping up with the Joneses

19:04

. We're not as stressed out about appearances and approval

19:06

, as we were when we were younger , and

19:09

, oh my God , that takes a lot of weight off your shoulders

19:11

. So , as far as advice for younger

19:13

people and I would say actually advice

19:15

for anyone at any age it

19:17

takes courage to step into entrepreneurship

19:20

because there are

19:22

risks . It takes courage

19:25

to do that . Courage is not

19:27

the absence of fear to

19:31

do that . Courage is not the outpour of fear , it's the commitment to do it . Anyway . I would say

19:34

to any entrepreneur is be willing to do it anyways

19:36

, in spite of your fear , in spite of your reservations

19:38

, in spite of your not enough BS story

19:41

about how you're not enough and you

19:43

don't have enough accreditation , or you don't have enough experience

19:45

or you're not technical enough . Whatever the not

19:47

enough story is , first of all , likely

19:50

it's BS . Secondly , if

19:52

it's not , go and get skills you need . But

19:55

courage at any age

19:57

is required to be an entrepreneur , and

19:59

ongoing courage , because almost every day

20:01

you got to get up and face uncertainty

20:04

. Now the reality is , if you're an

20:06

employee , you face uncertainty

20:09

every day too . We just have more of an illusion

20:11

of security around employment , but

20:13

it is an illusion . The second

20:15

thing that I would say to young people is

20:17

to be

20:19

willing to make mistakes and

20:22

I would also say this to older people but they're

20:24

more resistant to that because they don't have as

20:26

much time , or the perception is they don't have as much

20:28

time . The

20:32

time to screw up is any time . Basically

20:34

, when you fail forward , faster

20:36

then you get back up and you are

20:38

successful , faster we

20:41

are more resistant to falling on

20:43

our face as we get older . So I would

20:45

say to young people be

20:48

really willing to

20:51

not get it right , and

20:53

that can be challenging , because when we're young

20:55

we tend to care about approval . We tend

20:57

to care about , you know , not not

20:59

looking bad . So that's one of the keys

21:01

to being a successful entrepreneur is

21:03

being willing to get it wrong . The

21:06

last piece of advice that I would say is

21:09

most people do

21:11

not and especially women do

21:13

not ask

22:08

for enough support . You know , when they're

22:10

putting up a big high rise , they dig a big

22:12

, deep , bejesus hole for

22:14

that support structure to go in . Whatever

22:17

you want to build , you need a bigger

22:19

support structure than you think you do . So

22:21

call in coaches , resource

22:24

support networks , mastermind groups

22:26

, communities of interest network

22:28

, get mentors , do

22:31

whatever you need to support yourself . And

22:33

stepping into this , because

22:35

lone wolves simply struggle

22:37

. There's nothing glamorous about being a lone

22:39

wolf . Get help

22:42

. Help you get , the faster you'll grow , the more likely

22:44

you will be to avoid issues

22:46

. That said , choose

22:48

your help wisely , because entrepreneurs

22:51

tend to go and buy this and that and

22:53

this and that , because this guru says you need to grow

22:56

quickly using this method . And this one said they

22:58

all have their cookie cutter solutions . Don't

23:01

buy those . With someone who will work

23:03

with you to help you grow

23:05

your business your way , Do

23:08

not buy cookie cutter solutions and try and

23:10

fit yourself into them , because you likely

23:12

won't and you won't do it and you won't be

23:14

successful . So those are

23:16

some of the things that I see most people

23:19

struggle with Not being

23:21

willing to risk , not getting enough

23:23

support and trying to force themselves

23:25

into moles that don't fit

23:27

for them or trying to do things ahead

23:29

of the stage that they're at . That

23:31

will stall you out as well . So

23:33

and that helps when you have support

23:35

to be able to see that as well- yeah

23:39

, my goodness , all of that is such incredible

23:41

advice , so thank you .

23:45

Oh , my goodness , all of that is such incredible advice , so thank

23:47

you . I'm sure that folks listening will be able to take so much from that . I love the general

23:50

message of you know , feel the fear

23:52

and do it anyway . You know , fear

23:55

can hold us back from so many things in our personal

23:57

lives and in our careers . So I love

23:59

this just advice around

24:01

being courageous and doing the scary

24:04

thing anyway . I think that's really powerful

24:06

and I also think

24:08

it's such important advice when it comes

24:10

to building the team around

24:13

you and the people you have around

24:15

you in general . I hear that a lot

24:17

too among entrepreneurs and

24:19

solopreneurs that who you have around you makes

24:21

a huge difference and how

24:24

that supports you . So do you have

24:26

any tips or advice for folks

24:28

who are looking to find the

24:30

community , the mentor , the

24:33

program of support , especially for

24:35

folks who might not have the

24:37

resources to go like ? Some people

24:39

can frivolously go out

24:41

and get any cookie cutter option and

24:43

waste resources that way . Some folks really can't

24:45

. So I would love to know if you have any tips

24:48

around you know , seeking that

24:50

mentorship and seeking that community

24:52

around you and seeking those support systems

24:54

to help you grow and sustain your business

24:56

.

24:57

Yeah , yes , I

24:59

have a lot . I have a soapbox about this

25:01

because I have been in this

25:03

expertpreneur online business

25:05

world now for a few decades

25:08

. Yeah , I see a lot of the gurus

25:10

at the top of the mountain selling solutions

25:12

that work at the top of the mountain when you

25:14

have a list of 40,000 and a team and an

25:16

infrastructure and influence

25:18

and so forth . But they're selling the solutions , the

25:20

leveraging solutions like how to create

25:23

a three day event to make a million dollars in a weekend

25:25

which , by the way , is BS to people

25:27

who are coming up the mountain and who don't have

25:29

that . So if I hear one more time

25:32

man , I wish I'd met you $50,000

25:34

ago I will weep again

25:36

because I hear that way too

25:38

often , and what I would say is

25:41

some really practical things are . first of all

25:43

, well , contact

25:46

me and I'll give you something called the business success

25:48

roadmap that helps you figure out what stage

25:50

you're at and what you should be doing at that stage and

25:52

not doing at that stage .

25:53

And we'll link that in the show notes .

25:56

The other thing that I would suggest is

25:58

invest

26:00

before you think you can , because

26:02

you're going to waste money on things

26:05

that are not helpful , and

26:07

so you'll actually end up saving money in

26:09

the long term . You know little things like

26:11

I tell people . For instance , don't create

26:13

a website until you've been in business for six

26:15

months at least , if not a year

26:18

, because you don't know what conversation

26:20

you're having with what market

26:22

, until you've actually delivered your products

26:24

and services to a to a number

26:26

of customers . Find out a

26:28

is that really your ideal client ? B

26:31

is that the kind of work you want to do ? And

26:33

c is that really the problem you're

26:35

solving ? Once you've figured that

26:38

out for sure , based on real life

26:40

experience , then you can have that conversation

26:42

with that ideal client

26:44

on your website , because all marketing is a

26:46

one-to-one conversation . And

26:49

so if you build a website before you know

26:51

that , before you've done delivery for at least

26:53

six months to a year , you're going to redo

26:55

your website and guarantee you and therefore

26:57

you're going to waste two to $3,000 at

26:59

least a month in time , if not two . So

27:02

don't listen to people

27:04

who say , oh , you need your branding , you need your business

27:06

cards , you need your website before you can start . You

27:09

don't need any of that at

27:11

all . You don't need branding . You don't need

27:13

business cards . If you want a business card

27:15

, go get a generic card . Put your name and

27:17

phone number and email address on it and that's

27:20

it . Or get an electronic card that does the same

27:22

thing and

27:26

that's it . Or get an electronic card that does the same thing . So when you have

27:28

experienced support , then you will save yourself a lot of time and money . So , yes

27:30

, it feels like it's an investment , but the reality

27:32

is you'll actually save time and money when you get the

27:34

right support . Now , the right support

27:36

is the key here . Make sure it's someone

27:39

that you've checked out , that you resonate

27:41

with , who will push you out

27:43

of your comfort zone . If you're getting

27:45

a coach or a mentor who wants you

27:47

to be comfortable , they are not the right

27:49

person for you , because if you're comfortable as

27:51

an entrepreneur , you're not moving forward . I

27:53

guarantee you you need to be outside

27:55

your comfort zone to be making growth and progress

27:57

. You need someone

28:00

that has the skills and expertise

28:02

that you need . They don't necessarily

28:04

have to have a million dollar business

28:06

themselves . Tiger Wood has four coaches

28:09

. None of his four coaches have won the US

28:11

Open or whatever the

28:14

title is for

28:16

that yeah it's not the .

28:18

US .

28:18

Open , but whatever it is , they haven't

28:20

won that , but they coach him because they

28:22

are experts in their field and they make him

28:24

better so that he can win . So

28:27

make sure your coaches

28:29

or people who support you are

28:31

good . Where you have gaps , okay

28:33

, and that they can help you see those gaps

28:36

and avoid them . The other

28:38

thing that I would say is you really

28:40

, in terms of communities of support

28:42

, there are lots that you can pay for

28:45

Talk to some of the members

28:47

first , privately , as an aside

28:49

, to find out what tangible

28:51

benefits they have gotten from

28:53

participation . If they say things like

28:56

, well , I really like the people , or I

28:58

do a lot of coffee chats , or

29:00

you know that's not the group . What

29:02

you want are people who say , yeah , I

29:04

got a new client because of a referral from this person

29:07

, or I'm doing a joint venture webinar

29:09

with that person , or tangible

29:11

results for your business . If the people

29:14

in that group are not saying that that is not

29:16

the right group for you , it's going to be a distraction

29:18

, it's going to be social , it's going to be busyness

29:20

that makes you think you're doing things

29:22

to work on your business but you're not actually getting

29:25

results . So , whether it's a coach

29:27

or a group . Make sure you talk to them

29:29

and that they can point you to

29:31

the results and they can give you testimonials

29:33

not just testimonials , because we always just select

29:36

the best ones . They can put you together

29:38

with their clients so you can get honest feedback

29:40

about does this person support

29:42

or this program support in

29:44

the way I need , in the way I work

29:47

? Then you'll get ROI . But

29:49

if you don't do that due diligence , if you get caught

29:52

up in the hype and in the excitement and the promises

29:55

, you're going to waste a lot of money , I

29:57

guarantee you .

29:58

Yeah , I think all of that is such really

30:01

incredible advice . Thank

30:03

you for sharing that . I know

30:05

that a lot of folks will

30:07

just value that and it

30:09

gives a lot of perspective around

30:11

who you should be looking for . I

30:13

love the idea of really identifying

30:16

the gaps and the areas that need

30:19

support and improvement and looking for mentors

30:21

to help you in those specific areas , because

30:23

so many times we think a

30:25

mentor should be all encompassing of

30:27

everything and that's

30:29

not always the case . I saw

30:31

a quick little video on TikTok the

30:33

other day and a young woman was talking

30:35

about how she has a board of mentors

30:38

. She has like eight mentors and one

30:40

of them in particular solely helps her

30:42

with negotiating salaries for her job

30:44

. He doesn't do anything else , right

30:46

, he helps her with salary negotiations . So I

30:48

think that's really interesting . Yeah

30:50

, exactly .

30:51

Well , and you know , when we're in university

30:53

, you don't have one professor . You have professors

30:55

that are experts in the market , and

30:58

so I just put a resource

31:00

that you can also put in your show notes . It's

31:05

a free ebook that I wrote on how to choose the right business coach for you

31:07

, so it's a series of questions and

31:09

things to consider that will help you

31:11

make the right decision about who you want to work with

31:13

.

31:14

This has been really great . I

31:16

would love to know if you have any

31:18

just sort of final thoughts on

31:20

this topic , like anything we didn't get get to

31:22

to cover that you think is really

31:24

important , about not just the entrepreneurial

31:27

space but maturepreneurship , anything

31:29

, any final thoughts you'd like to share ?

31:32

well coming back to your community comment

31:34

. We are building out a community for maturepreneurs

31:37

, a low cost community

31:39

where you can come and get expert speakers

31:41

and networking and masterminding . That's

31:44

launching this month . So if you go to maturepreneurworld

31:48

, you'll find out about

31:51

a conference we have coming up , but also there

31:53

soon we'll have the network information

31:55

there . I would say , truly

31:58

the biggest thing that's important is

32:00

to . There's a Mary Oliver poem

32:02

and I'm going to butcher the quote

32:04

here , but it's something like what are

32:07

you going to do with your one wild

32:09

and precious life ? And

32:11

so what I want people of any age

32:13

to think of when they're listening to this is when

32:16

you look back on your life , what

32:18

difference do you want to have made ? What

32:21

do you want to be known for ? Because

32:24

I believe that each of us is here to

32:26

be the difference that only we can

32:28

be . Only you

32:30

can support the people that you're here to

32:33

support , can make the difference that you're

32:35

here to make , and it's never

32:37

too late , as long as you're on this side of the dirt

32:39

, to start being that difference . So

32:42

choose today to

32:44

step up and be the difference that only you can

32:46

be .

32:47

I love that . Thank you so much for that . Folks

32:50

know where to find you , where

32:53

to find your work and to learn more about

32:55

your offerings .

32:56

Well , maturepreneur world is a site called

32:58

bodacityca B-O-D-A-C-I-T-Yca

33:01

. Bodacity

33:08

is bold and audacious . It's a real word

33:10

. I didn't make it up . That's my older

33:13

website that has more information about me

33:15

and coaching and so forth , but

33:17

really the maturepreneur world is where

33:19

all the new stuff's going to be coming out . I

33:22

also have a Facebook group called the purpose

33:24

and profit sisterhood , so if you're

33:26

a female entrepreneur and you'd like support in

33:28

your journey , please come and join us . We have

33:30

podcasts , we have resources . In

33:32

fact , aaliyah is going to

33:34

be on the podcast very soon

33:36

so you can come and listen to her . Reach

33:39

out If I can be of support in helping

33:41

you figure out what to do at the next stage

33:43

. I would love to do that . I want people

33:46

more people of any age and stage

33:48

to get support with

33:50

what's next so that they can

33:52

make that next step with some confidence

33:54

and keep going and giving their gifts

33:56

to the world .

33:58

Incredible . Thank you so

34:00

much for just all of the wisdom

34:03

you shared today , for your time , for your

34:05

energy . Like this has been really great

34:07

, and I know our listeners

34:09

will love this episode and for

34:11

anyone who is super excited

34:14

about anything they heard today , be sure to check out

34:16

the links in the show notes below to

34:18

learn more about Jeanette and her offerings

34:20

, all the different sites and working

34:22

groups that you can join , and thank you so

34:24

much for tuning in and I'll catch you in the next episode

34:27

.