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The Rise and Fall of LuLaRoe

Emily Servodidio

The Rise and Fall of LuLaRoe

A weekly Society and Culture podcast featuring Stephanie McNeal
Good podcast? Give it some love!
The Rise and Fall of LuLaRoe

Emily Servodidio

The Rise and Fall of LuLaRoe

Episodes
The Rise and Fall of LuLaRoe

Emily Servodidio

The Rise and Fall of LuLaRoe

A weekly Society and Culture podcast featuring Stephanie McNeal
Good podcast? Give it some love!
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Episodes of The Rise and Fall of LuLaRoe

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If you enjoyed The Rise and Fall of LuLaRoe, you might like a new podcast from TLC - 90 Day: The Last Resort Sessions.In the premiere episode of 90 Day: The Last Resort Sessions podcast, host Suki Krishnan joins the 90 Day resident therapists D
If you enjoyed The Rise and Fall of LuLaRoe, check out a new podcast from discovery+: Hillsong: A Megachurch Shattered. Listen to episode 1 here and follow Hillsong: A Megachurch Shattered wherever you get your podcasts. The dark secrets of Hil
For many in LuLaRoe, building their business became their entire life. Their work. Their community. And their sense of self worth. After leaving, it can feel like starting from scratch again. We’ll hear from former retailer Lynzee Abel about he
This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recruitment and “lovebombing.”  Steven Hassan, founder of the Freedom of Mind Resource Center, will break down the mind control
How did the anti-LuLaRoe movement start?  Much of the pushback began with women sharing their stories online after receiving defective products. And after the company changed their bonus structure, there was a mass exodus of retailers. Many org
LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.” While appearing to support moms, the reality was they ta
LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational life
Former LuLaRoe consultant Heidi Castellani joined the company in 2014 after moving to Connecticut and becoming a new mom. She was drawn into the multilevel marketing company by the comfortable leggings and instantaneous community of women she f
In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from r
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