Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lif…
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Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lifestyle You LoveEpisodes
Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lif…
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Episodes of The Sassy Strategist
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On this episode of the Sassy Strategist Podcast, host Kim Dawson interviews Mallika Malhotra, the Brand CEO, as she unpacks the crucial elements of brand strategy for entrepreneurs navigating crowded marketplaces. Delving into the challenges of
In the initial stages of launching a service-based business, it's common to start with lower rates to attract clients and gain experience. Many entrepreneurs begin by charging hourly, ensuring they are compensated for their time. However, as ex
Unlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn In this episode of the Sassy Strategist podcast, host Kim Dawson swaps roles with her friend and fellow podcaster, Emi
Have you been feeling stuck, unmotivated, or simply “meh” about your business lately? Does it feel like you’re in a holding pattern waiting for something to change? Are you telling yourself that eventually things will start to happen for you, a
There’s a misconception out there that scaling is the only way to increase revenue, increase profit, have more time, and run your business more efficiently. However, many solopreneurs and small business owners don’t really want to scale. In fac
You love being a small business owner and you started your business because you wanted to make a living doing something you love. But there is pressure coming from all around you telling you to “grow and scale” - whether it’s creating passive r
When selling to potential clients remember one thing - they want to know that you can provide what they need, do it within their budget, and if they hire you they’ll get results. To successfully sell your services, you need to be able to commun
Not every business owner enjoys marketing, but it’s necessary if you want to grow your business. However, you can make marketing work for you, even make it enjoyable, if you adopt a different approach. Marketing can feel overwhelming if you thi
Even the most experienced business owner can get nervous before a sales call. We might be worried about whether or not we make the sale, and if we don’t, how it will affect our revenue. Maybe you wish you didn’t have to worry about sales or mar
You’ve heard about SEO and how it can really drive traffic to your website, but you keep putting it off. SEO can seem overwhelming, overly technical, and can feel like there is too much to learn. However, SEO can actually be easy to learn and i
Are you spending copious amounts of time and energy on social media marketing and not getting the results you want? Is the pressure to be active on social media and keep up with the latest social media trends making you feel exhausted and frust
Do you experience FOMO when you hear your fellow entrepreneurs talking about the latest tools they use, like ClickUp, Monday, or Asana, and wonder why you haven’t used these tools yet? Are you feeling disorganized in your business because you d
Have you ever had the opportunity to pitch a proposal to a client bigger than any other client you’ve ever had? A project that is so full of potential you can’t imagine losing this opportunity, but fear you will? If so, you’ve undoubtedly been
Do you find yourself struggling with decisions because you feel conflict between what you want (or think you want) and what you’re told you should want? Do you want to forge your own path in business, and in life, but not sure how to do it, or
Does creating consistent and interesting content feel too time-consuming? Have you considered hiring a content writer, but fear they won’t be able to accurately capture your brand or your voice? Do you wonder about content strategy and how you
If you’re not a fan of sales or selling, it might be because you’ve been taught traditional sales strategies such as pre-planned scripts, sales templates, or high pressure tactics. But the most effective sales strategies are the ones that break
With so much of our business being online, does it feel like the amount of competition you have is endless? Do you struggle to feel seen and heard, and want to know how you can stand out so your audience can find you, without having to follow s
Do you ever feel like you’re working all of the time, but not making progress? Is the *work* you’re doing more thinking and less action? Do you struggle to make decisions in your business because you fear making mistakes? Overthinking, or as so
Host Kim Dawson shares why she decided NOT to end the Sassy Strategist Podcast, and gets honest about the struggles we face as entrepreneurs to make decisions. Kim talks about her own struggle with her brand name, and why naming anything in ou
Host Kim Dawson gets personal and shares the “why” behind her work, and what she is planning for the next stage of her own entrepreneurial journey. Discussing the importance of entrepreneurship as a means to creating a meaningful and purposeful
Host Kim Dawson gets personal and shares the “why” behind her work, and what she is planning for the next stage of her own entrepreneurial journey. Discussing the importance of entrepreneurship as a means to creating a meaningful and purposeful
Making decisions around raising your rates can be tough. We often worry about the amount we should charge for our services and how a price increase will affect our ability to retain and attract clients, but choosing the right time to increase o
If you are a solopreneur or small business owner, you have probably heard of niching down and the importance of it for growing your business. However, you probably also have concerns about niching, and wonder if it is right for you. On this e
When you’re a solopreneur or small business owner, especially working in the service industry, your business is just as much about connecting with your clients as it is the service you provide. Our work can feel personal, and we often prefer to
While talking about taxes isn’t the most glamorous topic of conversation, it’s a necessary one for all of us, especially if you own your own business. On this episode of The Sassy Strategist Podcast, listen in to Ronica Brown, CPA, advisor and
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