Episode Summary:

In this episode, we guide you through the steps to create a thriving online university from scratch, leveraging community support, essential tools, and effective marketing strategies. Learn how to transform your passion into a successful educational platform and attract 10,000 monthly customers.

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Introduction

• Date and Event: April 16, 2020 - Marketing Training Call - ATS Business University
• Instructor: Leading today's session
• Topic: How to build your own ATS Business University

Building Your University

• Concepts:
• Creating a university tailored to your interests and expertise (e.g., Ice Buddy University, Humor Consultants University)
• Importance of passion in sustaining and growing your university

Steps to Building Your University

1.    Starting Point:

• Begin from scratch with zero customers and a goal of 10,000 monthly customers
• Use existing community and networks for initial audience

2.    Research:

• Investigate necessary platforms and tools for online teaching
• Identify industry leaders and their strategies
• Explore additional knowledge in your subject area

3.    Community Engagement:

• Do not withdraw from your current community
• Leverage existing relationships to grow initial audience
• Utilize group economics within your community

4.    Tools and Infrastructure:

• Use tools like Logoist for creating graphics and logos
• Platforms like Canva and Hootsuite for content creation and scheduling
• GIMP for free, open-source image manipulation
• Crowdfire for social media management

5.    Fundraising:

• Approach community members, such as church groups, for donations
• Start with asking for $100 contributions
• Revisit and re-engage the same donors as needed

6.    Cold Calling:

• Develop a strong, rehearsed script for cold calling
• Use it to reach out to potential customers and partners
• Example script includes sections on engaging the prospect, handling objections, and closing the sale

7.    Leveraging Celebrities:

• Attach yourself to well-known personalities who need help in areas you can provide expertise
• Offer value to their audience while gaining credibility and exposure

8.    Content Creation and Offering:

• Develop free content to establish expertise
• Offer low-cost, high-value one-time content to build trust
• Transition to automated monthly subscriptions for ongoing revenue
• Provide higher-tier subscriptions with direct access to you for more personalized engagement

9.    Maintaining Balance:

• Ensure you have a sustainable work-life balance
• Be consistent in updating content and engaging with your audience

Practical Tips

• Example Tools:
• Logoist: For creating logos and graphics
• Canva: For design and social media content
• GIMP: For advanced image editing
• Hootsuite: For scheduling social media posts
• Crowdfire: For managing social media accounts

Community and Personal Branding

• Building a Community:
• Foster a sense of belonging and engagement among your audience
• Provide platforms for interaction and sharing
• Personal Branding:
• Develop a strong personal brand that can extend to multiple areas
• Be authentic and accessible to your audience

Final Notes

• Continuous Learning:
• Stay updated with industry trends and tools
• Be adaptable and open to feedback
• Implementation:
• Take immediate action on strategies discussed
• Continuously improve based on results and feedback

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