Episode Summary:

In this episode, we explore innovative marketing tactics to engage the unprecedented 6.6 million newly unemployed individuals. Join us as we break down practical steps, inspired by Gary Vaynerchuk, to create compelling content and build a resilient brand during these challenging times.

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Introduction

• Date and Event: April 2, 2020 - Marketing Training Call - ATS Business University
• Instructor: Teaching today's class due to the recent high unemployment rate
• Objective: Developing a marketing strategy for unemployed individuals

Unemployment Statistics

• Recent Data: 6.6 million people filed for unemployment in the last 14 days
• Historical Context: This is a record-breaking number, surpassing previous recessions
• Global Impact: The current situation is referred to as the Great Recession worldwide

Economic Commentary

• Media Source: NPR is used for reliable news, despite all sources having some bias
• Political Blame: Both left and right political parties blame each other
• Unemployment Nuances:
• African American unemployment
• Day laborers and gig workers who are not accounted for in the official statistics
• Entrepreneurs and CEOs who also do not qualify for unemployment

Marketing Strategy Development

• Target Audience: The 6.6 million unemployed individuals
• Practical Example: Columbus, Ohio company utilizing free humor programs to help employees
• Immediate Actions:
• Develop a blueprint and marketing strategy quickly due to the urgency
• Provide links and resources to execute the strategy

Government and Economic Observations

• Day Laborers: Example of day laborers at Home Depot not qualifying for unemployment
• Real Unemployment Figures: Official numbers likely understate true unemployment rates
• Impact on Entrepreneurs: Discussion on how small business owners are not included in unemployment statistics

Marketing Plan Execution

• Gary Vaynerchuk's Strategy:
• Create 64 pieces of content daily
• Utilize multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Focus on providing value and engaging content

Content Creation and Distribution

• Practical Demonstrations:
• Posting a tweet and repurposing it across various platforms
• Emphasizing the importance of context for each platform
• Daily Posting Goals: Aim to post multiple times across different platforms to maximize reach
• Example Platforms: Instagram, Facebook, LinkedIn, TikTok, MeWe

Attention and Content Balance

• Balancing Attention with Quality Content: Ensure content is engaging and valuable
• Attention as a Metric: Use attention to gauge the effectiveness of content
• Community Engagement: Measure success by the level of interaction and comments

Audience Interaction

• Q&A Session: Encourage participation and questions tailored to individual needs
• Providing Value: Answer questions with practical advice and actionable steps

Final Notes

• Encouragement to Act: Urge participants to implement strategies immediately
• Gary Vaynerchuk's Influence: Leverage his content model for success
• Continuous Improvement: Adapt and refine strategies based on feedback and results

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