How can non-profit organisations increase their visibility and reach new audiences. In Episode 24, Jack talks to David Girling, an Associate Professor in the School of Global Development at the University of East Anglia, about the importance of social media for non-profits.

David is a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector. He has been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Higher Education Group, The Chartered Institute of Marketing Charity Group, HEIST Awards for Marketing Excellence and the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. His interests are multidisciplinary, but has particular expertise in strategic marketing, communications, PR, branding, digital and social media. 

David's research focuses on two main areas: social media for development and humanitarian communication. He is particularly interested in how imagery is used in development communications and led on a research study of visual communication in six African countries. His recent research Who Owns the Story, involves live financial testing of charity versus participant led storytelling in fundraising. David will be sharing the findings of a new research project which analyses Charity Advertising in national UK newspapers in early 2024. 

If you would like to connect with Eric, head to his social media channels or website:

LinkedIn - https://www.linkedin.com/in/davidgirling/

Website - www.social-media-for-development.org

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