In this conversation, Colette Beyer & I discuss the overlap between high-performance athletics and high-performance executives. We explore topics such as mindset, athletics, parenting, and entrepreneurship. And we also delve into the traits and characteristics of driven individuals and the importance of finding a passion to channel one's intensity.

The conversation covers my journey from being a Division 1 collegiate soccer player to working in marketing for fitness brands like Gold's Gym and Club Pilates. We highlight the resilience and determination required to navigate career transitions and pursue one's goals. I discuss the importance of personal branding and networking, and how it played a role in my career.

I share the journey from marketing to starting my own fitness concept and the challenges faced along the way. I emphasize the mindset and resilience required to be an entrepreneur and share advice for athletes looking to build their personal brands and transition into entrepreneurship.

Takeaways

- There are many overlaps between high-performance athletics and high-performance executives, including mindset, drive, and the ability to channel intensity.

- Athletics can teach valuable skills such as resilience, competitiveness, and the ability to set and achieve goals.

- Finding a passion and building a career around it can lead to long-term fulfillment and success.

- Career transitions, such as layoffs, can be challenging but can also provide opportunities for growth and self-discovery.

- Working in the fitness industry requires a deep understanding of the brand, collaboration with franchisees, and a focus on promoting healthy lifestyles.

- Start building your personal brand early, as it can determine the trajectory of your career.

- Being an athlete and having a growth mindset can be advantageous in entrepreneurship.

- Building a business requires a strong mindset and the ability to navigate challenges.

- Content creation and networking are essential for expanding your reach and opportunities.

- Surround yourself with like-minded individuals who can support and inspire you.

- Continuously evolve and adapt, and be open to new opportunities and challenges.

About Colette:

Colette Beyer is the founder of DRIVEN HUMAN, a portfolio of business growth services companies for high-performance lifestyle brands. With a diverse background as a combat sports athlete, political strategist, tactical fitness trainer, law enforcement officer, and firearms instructor, Colette specializes in transforming athletes into high-performance lifestyle entrepreneurs.

She developed The DRIVEN Way, a high-performance lifestyle operating system, to help athlete-entrepreneurs unleash their potential in fitness, business, and life. Colette is relentlessly DRIVEN by her mission to transform 1,000 athletes into 7-figure entrepreneurs in the next decade.

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