The Software Field Manual Podcast covers need-to-know information to start and grow your software, SaaS, or mobile, startup. Gv Freeman, a twenty year veteran of software and SaaS businesses, hosts the podcast and interviews guests with a variety of skill sets covering all aspects of running a software company. Topics include management, legal, marketing, product, user experience, engineering, sales, client success, finance, human resources, and information systems. Gv's unique focus on self-care also encourages founders to take better care of their physical, mental, emotional and spiritual selves so they and their employees stay healthy and productive through some of the most challenging moments of their professional lives.