Wantedness

Released Monday, 20th August 2018

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Wantedness

Monday, 20th August 2018

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How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.

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The Store

The Store is WPP’s global retail hub. Its mission is to share knowledge and best practice across all areas of retail. Drawing from the WPP Group’s unparalleled understanding of consumers, retailing, brands and shopper marketing , The Store WPP hosts global retail conferences to showcase inspiring ideas and innovations that facilitate growth.

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