Insights For Professionals
The Strategic Marketing Show
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Insights For Professionals
The Strategic Marketing ShowEpisodes
Insights For Professionals
The Strategic Marketing Show
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Episodes of The Strategic Marketing Show
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How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Ora
What makes customer experience great, and what makes it not so good? And what can big companies learn from small companies about customer experience?That's what we're discussing today with a lady who has 12 years of experience in customer-centr
What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years?That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and
How much do you know about which lead or inquiry led to a purchase? And are you able to tell which steps were key along the way?That's what we're talking about today with a lady who, last year, was named in the BIMA 100, a list of the top 100 P
How many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep?That’s what we're discussing today with a seasoned mark
Content is an essential part of building engagement into your marketing activities. But, it's getting harder to get your content seen by the right audience, and AI might be making this even tougher. So, what does highly engaging content look li
How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing?That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authorit
Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how?That's what we're discussing today with a marketing automation and lifecycle marketing expert who h
How do you decide which marketing tasks you should outsource and which tasks you should keep in-house?That's what we're discussing today with a lady who takes a strategic and data-driven approach to identifying a business's primary goals and tr
On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data.His current freelancing projects include helping content-driven websites and publishers better harness the po
What are the pros and cons of different marketing channel teams working closely together? And how can these channel teams communicate more effectively?That's what we're discussing today with a lady who enjoys taking long romantic walks to the f
How closely do you work with your sales departments? And how can marketing and sales do a better job of supporting each other's objectives?That's what we're discussing today with a man who has a BA in Cinema and Communications, and an obscure m
What is brand positioning? How has it changed? And what does it take to make it a success?That's what we're talking about today with a man whose non-conventional approach to digital marketing and talent for social media has built him a global a
We're constantly hearing endless reports of how we should just trust paid ad platforms to deliver the right ads in the right places, and how you can now trust content to be written by AI. But, where should you draw the line? What should you aut
How much time do you spend on driving new website visitors versus maximizing your conversion rates? Perhaps enhancing conversion rates will have more instant impact on the bottom line.That's what we're going to be discussing today with a digita
How do you determine who your ideal audience is and how to find them? That's what we're going to be discussing today with a man who has dedicated his professional life to helping people do better marketing through his writing, videos, speaking,
How much attention should you be paying to your analytics? And how should analytics be best utilized as part of your marketing strategy? That's what we're discussing today with a man who's been working with Google Analytics for 15 years. And ov
Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging.She has over 12 years of experience wor
Are you still holding off from giving LinkedIn Ads a go?If so, hopefully, today's conversation will help you get started, with a man who's worked with over 350 companies and managed over $100 million in LinkedIn Ads.He's the Managing Director a
Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be?That's what we're going to be covering today with a UX consultant with nearly 20 years of indus
Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully? That's what we're going to be discussing today with a lady who focuses on the product, exper
What are many modern performance marketers missing out on?That's what we're going to be discussing today with a man who's taught advanced digital marketing, SaaS economics, and innovation management at the Harvard Division of Continuing Educati
What are the key differences between a brand that's easily forgotten, and a go-to brand?That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practit
How much work are you doing to truly understand who your customers are before you build your product and before you produce your content? And how does understanding who your customers actually impact the quality of your product, and ultimately
Why is it that, when you look at bios and profiles of Fortune 500 leaders, you often see a video?Today, we're going to be taking a look at what they're doing differently and how you can grow your own personal influence by doing the same, with a
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