As business owner, you tend to think of change management as a discipline that only applies to our business internally. Yet every business owner has to manage changes with their customers as well to meet their shifting expectations.
When you make external changes to your business, customers will usually react in one of two ways. First of all, they might be receptive to the changes, most often when the changes don’t require a huge shift in attitude or behavior and won’t take them out of their comfort zone. Chisom Ogbummo takes us through tips we can use to manage our Customers/Clients in any situation. Tobi Eyinade - Cofounder, Rovingheights Books was our guest and she took us through her journey.