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Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

Released Wednesday, 12th June 2024
Good episode? Give it some love!
Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

Wednesday, 12th June 2024
Good episode? Give it some love!
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On this episode, we're delighted to welcome back the talented and inspiring Valerie (Lawson) Marfo, award-winning makeup artist, educator, and entrepreneur. She shares an update on new events and adventures in her life--inciting this new chapter as the "beginning of a harvest" after a 17-year tenure of dedication and hard-work in the beauty industry.

Since her last visit, the non-profit she established--the Valerie Cares Foundation in partnership with the Mastercard Foundation, has taken off in an amazing way and has completed their first pilot program with purpose. The organization mission is to empower young women in the beauty ecosystem through educational programs and the provision of resources to improve their quality of life as well as industry standards.

Valerie shares the exciting story of the Film U Upskilling Project, a year long initative that combined both makeup artistry training and business finance education for a cohort of 30 talented individuals in Accra, Ghana. This innovative program empowers aspiring makeup artists with comprehensive training, mentorship, and opportunities to succeed in both creative and business aspects of the industry. Valerie reveals the remarkable impact on these young artists, as they unlock their full potential and gain the skills to thrive in the beauty industry.

We also discuss her long-term goals/vision for the Valerie Cares Foundation, including expansion across Africa, creating employment opportunities, and fostering growth in the beauty industry.

Tune in to hear Valerie's vision for empowering the next generation of makeup artists and the incredible progress of the Valerie Cares Foundation.

Follow on Instagram: @valeriecaresfoundation

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