We sat down with Darren Heitner, founder of HEITNERLEGAL - a sports and contract law firm, and author of How to Play the Game: What Every Sports Attorney Needs to Know. As one of the most respected sports law professionals, Darren Heitner has great, first-hand insight into the recent change in NCAA rules regarding athletes’ ability to earn money for their name, image, and likeness. Heitner breaks down NCAA’s past NIL regulations, the current state of student-athletes ability to profit off their NIL, and how college athletes and brands should take advantage of this new opportunity.