Step into The TradeMarke Podcast, your go-to podcast for everything marketing in the trades. Hosted by award-winning industry marketing experts, Sarah Ghirardo from Remarketable and Eric Thomas from Rival Digital. Together, we're here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the industry. Whether you're a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we're here for the big ideas, the game changers, and the everyday successes. Because at The TradeMarke, we're with the trades and for the trades.

In this episode, we sit down with McKena Harless, a marketing expert with a unique background in the trades. We dive into her journey, starting with a random question about her favorite quote, and explore her experiences working from home, her family, and her career in marketing within the trades. McKena shares her insights on the challenges and rewards of working from home, the importance of having a purposeful life, and how she navigated her career path from studying communications to becoming a key player in the trades marketing industry.

We discuss the significance of social media for contractors, the common mistakes they make, and how to create engaging content that resonates with their audience. McKena emphasizes the importance of showcasing the people behind the brand and building relationships through social media. She also provides valuable tips on running ads, posting frequency, and the evolving landscape of PPC and SEO.

Join us as we uncover the secrets to successful marketing in the trades, the power of branding, and the importance of not forgetting the people—both your team and your customers. McKena's journey and expertise offer valuable lessons for anyone looking to make their mark in the trades and marketing industry.