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kia.com. We've got

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a great show for you guys today. Did

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you know that your car is

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a snitch? That's

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right. Mine's not. These snitches gonna

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get some, well, you know, um,

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repairs. More expensive.

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Bondo. Monthly insurance. Also,

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where is Kate? I

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what are all the Kate's I know. Winslet. Kate

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Middleton. Where is Kate Middleton? That's

0:59

right. We're gonna be talking about the

1:01

big scandal that's rocking the royal world.

1:04

That's our headline topic. Not because either of

1:06

us gives two flying shits about what goes

1:08

on with the royals. Nope. But.

1:11

I didn't know who this was. But because

1:13

of the technology that seems to be at

1:15

the core of what's going on. What else

1:17

we got today? Yeah. Speaking

1:20

of technology, EU AI regulations,

1:22

uh, are regulations good? Do we not

1:24

want them? Do we want them? Heated

1:26

debate. We'll talk about it. Why

1:29

do you pick such bad topics? Okay.

1:31

It's like you prepare yourself for me to take all the good ones

1:33

and you just work your way from the bottom. AMD

1:36

ups the hurts is like. All right. AMD

1:40

ups the what's. The hurts? Like

1:42

would you pick that one? You could take that one? Why would

1:44

you pick that one? What? Why would

1:46

I pick? No, I'm not picking that. Yeah.

1:48

Pick anything. I'm saying why would you pick

1:50

that? Weird notebook check article about our video?

1:52

Would you pick that one? No. No? Okay.

1:56

Uh, what do we have left? There's only

1:58

two articles left. FCC quadruples minimum. internet speed

2:00

required for broadband label? No, I

2:02

would take the Airbnb Bands cameras

2:05

in Airbnb's. It's in the main topics. I stole

2:08

past that. I thought you took all the main

2:10

topics. Airbnb

2:12

Bands cameras. The

2:32

show is brought to you by The Ridge, Squarespace

2:34

and Vessi. All right,

2:36

why don't we jump right into our headline

2:38

topic. Now, I know that you're

2:41

an avid Royal watcher. So none of this

2:43

is going to be news to you, but

2:46

Kate Middleton, the Princess of Wales. Sure.

2:49

What does that mean? I

2:51

think it means that she's

2:54

not Princess of the Fire

2:56

Kingdom or Lumpy Space. But

2:58

water. Yeah. I'm

3:00

not... Look, the rules seem really

3:03

complicated because the elements are like lumps,

3:06

fire, candy. I

3:08

don't really get it. The point is there's

3:10

a Princess of Wales and

3:12

she's been the subject of intense

3:14

news coverage and online speculation over the past

3:16

few days after a Mother's

3:18

Day image of her sent to various

3:21

wire services turned out to have been

3:23

significantly doctored. Now, before... Well,

3:25

remember, like newswire. Okay. Like

3:28

that kind of wire services, not like money

3:30

wiring. So Luke, let's have a look at

3:32

this and see if there's anything that raises...

3:34

You haven't read through the notes yet, right?

3:36

No. Good, good, good,

3:38

good, good. Okay, so we're going to bring it up

3:41

on here. Is there anything about this picture that raises

3:43

the alarm bells to you without looking at anything

3:45

else? No, no, no. Stop. I

3:48

was just trying to zoom. My eyes are bad. I'm

3:51

immediately looking at hands. Okay. How

3:54

are those hands looking for you? The

3:56

Hands seem fine. So her left hand,

3:59

so right side. If for no, not

4:01

that like. This. Thing that I'm

4:03

doing yeah where it's just like they're all

4:05

very straight and it's kind of a pan.

4:07

Yup, the up their ass am seen on

4:09

ios have a little bit too. that's fairly

4:12

common for once. Once a I imagery got

4:14

good at fingers they started just making them

4:16

like. He. Was them aboard of

4:18

fingers? not quite happening? Her One figure,

4:20

there's a limit separatism. Know, I think

4:23

the hands are fine. Snap. I mean,

4:25

I couldn't help noticing that this is

4:27

sharp and this hand is extremely blaring.

4:29

Very blurry. Yeah, Ah, I'm also that

4:32

appears to be in the same plane

4:34

as this hand, which is not especially

4:36

blurry. Yeah. Ah me too.

4:38

It looks like it's been touched up

4:40

and and started to certain degree, but

4:43

that would happen no matter what. Any

4:45

teacher of royals is gonna be touched.

4:47

That is anything here that jumps out

4:49

to as potentially problematic. Now

4:51

we're what's going on out. As

4:53

a sniper, there's a sniper home.

4:55

When I say the hair on

4:57

the with the right side of

5:00

her head is like super fuzzy.

5:02

Man I don't mean saw a man

5:04

a case that term sub the make

5:06

blurred and also yeah that wears her

5:09

shirt. With. Whom. It just

5:11

looks like a shadowed version of. O

5:14

K men could be a fans

5:16

next to be some activists and

5:18

is. There has been some surprisingly

5:20

serious and poorly done question mark

5:23

doctoring to her hair on the

5:25

one side. With some process at

5:27

the okay her whole head looks

5:29

like it might. So.

5:31

Not originate from this photo. Cel.

5:34

So. Here's the thing. Oh. Oh.

5:39

Oh okay, let's look really closely at

5:41

the that non squared one on the

5:43

left. looks really close in the right.

5:45

Once heard seat dimples. How are those

5:47

exactly the same? It

5:50

looks like maybe know. Ah

5:52

sir. It looks like

5:54

maybe li yes look at how and or oh

5:56

yeah but she's gonna have cheat dimples matter what

5:58

so like look at how the player like a

6:00

wider smile is my only they are no screw

6:02

up and looking the other one okay yet this

6:04

is overlaid like we can't really level of had

6:06

the honor of the dentals can. It's

6:09

really blurry. It's a very player is

6:11

blurry? Why is it so blurry? Ah,

6:14

there it. Very blurry. Now the kids

6:16

at the Kids are not blurry. the

6:18

kids are pretty well defined. So basically

6:20

let's let's let's run through this. let's

6:22

run through this new middle since last

6:24

public appearance was on Christmas Day, Which.

6:28

For those who mass is, if I

6:30

didn't work here, my last public appearance

6:32

would win a long time. We okay

6:34

are at the point is her job

6:36

is literally to make public appearances so.

6:38

So. That's what of yeah or it. Also

6:40

her last adults parents like Christmas Day

6:42

on January seventeenth or L family announced

6:44

he would be undergoing scheduled abdominal surgery

6:46

and would return to the public eye

6:49

around Easter, which in fairness or is

6:51

not until a couple of weeks from

6:53

now. Most people accepted this explanation, but

6:55

there was some question as to why

6:57

she would need to cancel weeks of

6:59

upcoming events. Is this surgery was truly

7:01

expected and planned? Ah yes. It's

7:04

a good point. Well, nothing truly

7:06

suspicious had happened yet. People were

7:08

being extremely conspiratorial about all of

7:10

this on some segments of social

7:12

media by about late February, and

7:15

this is pretty typical of Royal

7:17

Watchers. You know, whether it's whether

7:19

it's some. Help

7:22

me out The actress. Meghan

7:25

Markle and Prince Harry. ah or

7:27

whether it's Ah, Kate and William

7:29

people are meet the all major

7:31

marco. That's funny might seem as

7:33

an actress. Since. Since. And.

7:36

Or okay, doesn't matter. The

7:38

put the point is that

7:40

came. The point is that

7:42

that that people follow the

7:44

royals extremely closely and anything

7:46

even remotely resembling a scandal

7:48

seems to blow up pretty

7:50

spectacularly unless it's Prince Andrew.

7:53

In which case was originally ones who that

7:55

the i'm we i were at the woods

7:57

or what. Hello!

8:00

The oh Hawaiian

8:02

Islands. The I'm

8:04

just. So.

8:07

My mom. Okay. This

8:09

a mother's day photo received initial

8:11

scrutiny because it had a few

8:13

obvious inconsistency is like and loop

8:15

didn't even notice this even though

8:17

he is a self professed expert

8:19

on the Royals. Kate.

8:22

Was not wearing a wedding ring

8:24

with. And know I looked for that

8:26

one hand you were with wedding ring on. Poet.

8:31

You're right. Tell me, Tell me and

8:33

tell us oh man could use the

8:35

is less could you be less You

8:37

know into the whole naturally thing. it's

8:39

my bills and you're left of center.

8:41

He said we'll see. Ah yes we

8:44

should. Death are I am. I thought

8:46

it might have been under the kids

8:48

are. Not only that, but there was

8:50

a fully unfurl or this a tree

8:52

with fully unfurled green leaves in the

8:54

background. despite it being supposedly early March.

8:56

Observers then noted group when his mother's.

8:58

Mother season me mothers things like summon

9:00

up. The. Of of this his adenoids.

9:03

a mother's day photo I don't know. Don't worry

9:05

about certain things like way ahead of mothers and

9:07

you can. A Mother's Day is okay. We'll.

9:11

doing over there. The. Point

9:13

is observers then noted clear signs

9:15

of editing, including heavy use of

9:17

America tool and inconsistency in the

9:19

families hair and clothing or wire

9:21

services generally only allow small class

9:24

Medicare. It's like propping and red

9:26

eye removal leading them to retract

9:28

the picture only a few hours

9:30

later. A tweet attributed to

9:32

Kate Middleton claimed fault so the Bad

9:34

Photo Shop job that has not stopped

9:36

posts insisting that the photo was entirely

9:39

a I generated or that the princesses

9:41

faceless photo shopped into the photo over

9:43

that of another woman. However, according to

9:45

Tom one of the Verge, the photos

9:47

medici that indicates that it was sort

9:49

of the can inside the mark for

9:51

and edited using a Twenty Twenty Two

9:53

version of Photo Shop from before a

9:55

I features were added. some

9:58

online since have insisted that middle face

10:00

in the photo matches and was taken from her

10:02

cover on Vogue while detractors say that it simply

10:04

looks similar because it is a picture of the

10:06

same woman with the same face. I mean the

10:08

lighting is different, her bottom teeth are slightly showing

10:10

in the Mother's Day photo etcetera. Yeah, and like

10:12

to be completely honest, if you look at a

10:14

bunch of pictures of Linus at like various conventions

10:17

posing with people, the like, I

10:19

am taking a photo face, yeah.

10:23

It's pretty similar. Yeah. Is

10:26

it necessarily the exact

10:28

same face? Um... I

10:31

don't 100% think so. I don't

10:33

100% think so but I also do

10:35

not know for sure that it isn't. Yeah, I see what

10:38

they're getting at. They

10:41

are very similar. But you said this is

10:43

a person whose job is to make public

10:45

appearances. They're going to have, I'm taking a

10:47

photo face. I'm taking a photo smile. Yeah.

10:50

I have a question here because realistically

10:52

I don't think any, either of us

10:54

is other than a

10:57

general concern for anyone

10:59

who has been disappeared. I

11:02

don't think either of us is particularly into the

11:04

whole royals thing. No. So

11:07

if there's any intrigue in like, you know, oh

11:09

is this how they're, you know, going to soft

11:12

announce a divorce or you know whatever

11:14

because there was some speculation that, um...

11:18

Harry, not Andrew, the other one. William.

11:20

Jeff. Uh... That's

11:23

not a royal name, Luke. King

11:26

Jeffrey? Game

11:30

of Thrones is not real.

11:35

It was Joffrey

11:37

anyway, wasn't it? I don't know. I don't

11:39

know. I only read the first book.

11:41

I have a whole thing where I won't consume

11:43

content until it's all produced. So

11:45

I'm waiting for him to finish all the books. Oh.

11:48

Yeah, I know. That might be a

11:51

problem. He's actually going to die before I

11:53

get to read Game of Thrones. If you

11:55

googled King Jeff, it's just really ripped, dude.

12:00

I don't know how that happened. I

12:02

mean maybe she was the one cheating with

12:04

King Jeff. Hey, hey, maybe. I wouldn't blame

12:06

her. Dude, King Jeff is... Mind you, I

12:08

don't know how much of his testicles are

12:10

left at that point. None. But

12:13

he's ripped. Who

12:16

cares at that point? Oh man,

12:18

don't do steroids. What

12:21

are we even talking about? Who knows? Yeah,

12:23

okay, the point is, the point is, we're

12:26

not Royal Watchers, but it's

12:28

really interesting because... King Jeff.

12:30

Because... This

12:35

is interesting because... Yeah. It

12:38

raises a really interesting question. With the

12:40

way that this is being covered by

12:42

the mainstream media, and with the way

12:44

that topics like

12:46

Photoshop over the years,

12:48

and more recently, AI are

12:51

making their way into the public consciousness,

12:54

this feels like a really significant moment.

12:56

Because you and I on The WAN

12:58

Show, and you guys who watch The

13:00

WAN Show, you're dialed into this stuff.

13:03

You know what the capabilities of large

13:05

language models are. I mean, you watched

13:07

us reacting live to the launch of

13:09

chat GPT, and interacting with the thing,

13:12

right? Whether

13:14

it's Mid-Journey or Dolly, you're

13:17

looking at the ever evolving

13:19

capabilities of

13:21

these AI image generators and stuff

13:24

like that. So you guys are

13:26

dialed into it. But this right

13:28

here is sparking a conversation with

13:31

the normies, with the

13:33

aunts and uncles and nieces and

13:35

the extended family. All your cousins

13:37

are talking about this, and

13:39

they're asking the question, is anything

13:42

that I am looking at real

13:44

anymore? And with the amount of

13:46

bots on things like x.com

13:48

and other various websites, it's like... Speaking

13:52

of which, we're streaming. We're streaming on x.com for

13:54

the first time today. Yeah. Yeah, we're live. We're

13:56

live on x.com. Or are we? Not

14:00

so they have no idea what

14:02

is it Combines out an audio

14:05

winner. Luke, Lenny, push back on

14:07

one of your hypotheses. Okay, My.

14:11

Hypothesis One of your hypotheses or

14:13

cases you you had said it's

14:15

it's quite. It's quite probable that

14:18

she has a photo taking face.

14:20

Yeah, okay. So. What?

14:22

S Yeah, this is slightly

14:24

different. What? Is it slightly

14:27

different though? Because. And

14:31

a I was trained on this photo on

14:33

a handful of other photos. What?

14:36

Is it looks so similar?

14:40

Because. Kind of like we've

14:42

seen very famous works of

14:44

art basically spat out with

14:46

slight alterations by a I

14:48

image generators. He

14:51

see where I'm going. Oh no, I write,

14:53

I do. and I think the point is

14:55

like that that everything that exists will have

14:57

don't cast on it moving forward and this

14:59

is kind of the sign of that. And

15:01

I do agree yeah, whether this is real

15:03

or not, the fact that so many eyes

15:05

are on it and there is. You.

15:08

Know. A lot of people

15:11

that are saying one thing of the other are

15:13

saying it with a certain amount of uncertainty. Just.

15:15

Says that you can really be certain about.

15:18

Links. The says remember when we

15:20

were looking at Saura when they announced

15:22

that that big upgrade and we were

15:24

watching that car racing along the track.

15:27

In. All these different environments, right?

15:30

Okay, It's is autumn. Now

15:32

it's underwater. Now it's a

15:34

sunny day. It's

15:36

Raining. There. is absolutely

15:39

no reason why i couldn't take

15:41

that vote cover suit that vote

15:43

target cover photo and be like

15:45

okay it's overcast to they can

15:47

you adjust my lighting based on

15:49

that that is well within the

15:51

capabilities of a i am it's

15:53

alteration tools that we have today

15:55

and just because they're using an

15:57

older version of photo shop for

15:59

something this image. I mean that doesn't

16:01

necessarily... Man, I

16:05

see it here. I'm falling into the trap. I was talking to

16:07

someone... Metadata for

16:09

a file, to my knowledge, can

16:12

be altered. Yeah. So

16:15

okay, was it shot on a

16:17

5D, whatever, Mark, whatever? Okay,

16:20

my pushback on that is if they

16:22

would go that far, I feel

16:24

like they would have done a better job

16:26

touching up things like her hair and other

16:28

various like... It is confusing, isn't it? It's

16:32

honestly like a poorly done Photoshop job.

16:34

It raises a whole other layer of

16:36

questions because... Here's my first question, right?

16:38

So we talked about already that this

16:41

is someone who is a public figure

16:43

and is accustomed to public appearances. Yeah.

16:47

Why in God's name would

16:50

you pick the cover of a Vogue magazine...

16:53

As your first... ...picture, as your choice for

16:55

the Mother's Day picture? Oh

16:58

yeah. There's so many options. Out

17:00

of the mountain. I don't think that that's necessarily

17:02

it though because like you said, they might have

17:05

used a variety of other images as well. That's

17:07

just her... I'm taking a photo face. Like,

17:10

let's see. What's her name? Kate Middleton. Kate

17:14

Middleton. Images.

17:17

Okay, so you're basically looking to see... Oh man,

17:20

he's going to the sleuth now. Do you have a photo

17:22

taking face? A lot

17:24

of these are candid. Yeah. Which

17:26

means no. I don't

17:30

know how old this photo is. Down

17:32

and right is not candid. We

17:35

went... I just meant down and

17:37

right from where your mouse was. No, left. Is that...

17:40

Oh my God. Down. Is

17:42

that? Down. Is

17:44

that? Yes. Oh. That's

17:47

not candid. That looks quite old though. It's

17:49

very similar too. It's similar-ish. I wouldn't

17:52

say it's nearly as similar

17:54

as the similar ones. I

17:57

saw another one when I was poking

17:59

around in this... Conspiracy theory where they're

18:01

like oh, yeah, there's this picture of her

18:03

and the prince in a car And

18:05

this picture is also ripped off of somewhere else that

18:07

didn't make it into our notes I'm not sure if

18:10

that one's been debunked already or something like that. I

18:12

mean like this is that a completely different Hello,

18:15

I got you. I think I get locked out. I

18:18

don't know I lose permissions I don't know this

18:21

one's like an action shot

18:23

and down on a weird angle. She's making the

18:25

exact same smile Yeah, that's fair. That's

18:28

fair. I think this is a thing. Yeah, it

18:30

could be a thing But it could I

18:32

think more realistically it could be like an AI generated

18:34

thing you can go in and edit So

18:38

why would you even bother like this is

18:40

the like world's most simple? AI

18:43

or a Photoshop job Why

18:46

would you bother with AI generation? I don't

18:48

know what's the point? Luke

18:53

There's an entire generation of people

18:57

Who are you know? Adjusting

18:59

their boobs and curving the stuff behind

19:01

them and adjusting their way generation adjusting

19:04

their adjusting their pecs and adjusting their

19:06

facial hair and I think this is

19:08

everyone I I

19:11

don't think this is a single generation.

19:13

Okay multiple generations. Okay, I don't think

19:15

Gen X is quite as into it

19:17

as Millennials and zoomers You Don't

19:23

see you don't see as much of

19:25

that. Okay some all right You see

19:27

some so so but we've got generations

19:29

of people who are making what I

19:32

think you would judge to be unnecessary

19:35

changes to their pictures Okay,

19:39

all right. Yeah. Yeah, so you're asking

19:41

why are they doing this? No, no,

19:43

no, no, no I'm saying why would they

19:45

use AI? Oh, I have someone just

19:47

photoshopping it because yeah, that's fair If

19:50

the job because like honestly the the thing that

19:52

looks To me

19:54

like what might have happened is a head replacement,

19:56

right? Yeah What

19:59

do you mean? People were doing that convincingly

20:01

when I was in high school. Like, this

20:04

is not like super advanced. You don't need

20:06

AI tools to do that. Why would you

20:08

even bother? And then when it comes out

20:10

and you see these massive blurry portions, why

20:12

wouldn't you go like, well,

20:15

let's go one layer deeper

20:17

into the conspiracy war in

20:19

here. Sure. They

20:22

did it to make us talk about it. See,

20:25

that's sick. I like that a lot. I

20:27

don't think so. I don't think so.

20:29

I don't think so. I think my

20:31

favorite comment about that that I saw from someone,

20:34

I forget who, was like, yeah, maybe if the

20:36

queen was still in charge, but realistically, the rest

20:38

of these guys are a bunch of bumbling idiots.

20:40

There's no way they had that much game sense.

20:42

That honestly sounds very real. Yeah. I

20:44

don't know. See, that's the thing is I

20:46

legitimately don't pay that much attention. I just

20:48

saw this trending and I was like, okay,

20:50

this is very interesting. And I think it's

20:53

a really fascinating topic of conversation. Have

20:58

you gotten any king cash yet? King

21:01

cash? Yeah. What's king cash? Canadian

21:03

dollars with the king on them.

21:05

Oh, God. Unless it's

21:07

Mufasa, I'm not interested. I

21:10

haven't gotten any king cash yet. Are we printing

21:12

king cash? Yeah. Oh,

21:14

man. I guess we would have had to

21:16

eventually. I kind of thought maybe we could

21:19

stall until he dies. Something that's interesting too

21:21

is your passport says from the queen. Oh,

21:23

yeah, right. Yeah. Oh, no. I have to get

21:25

a new one. I don't know. I

21:27

guess it's going to be. Maybe. I guess

21:29

they all expire now. Like what? I don't

21:31

know. I like I was

21:34

like, I swear it says from the queen and I

21:36

checked my own passport and was like, yep, my

21:38

passport is authorized by

21:41

someone who isn't alive anymore. How

21:43

does that work? I have no idea.

21:45

Like Canadian passports effectively

21:47

say the queen

21:50

says this person can travel. Please

21:53

allow them to travel. That's like effectively,

21:55

you know, it's much longer than that and

21:57

written cool. Man.

22:00

What does that mean now? Dude, I got to say,

22:02

with the gap

22:05

in both time and

22:07

societal and technological advancement

22:10

between Queen Elizabeth II's coronation

22:13

and

22:15

King Charles' coronation, I dipped

22:20

in for about 30 seconds

22:24

of just highlight clips of the

22:26

whole thing. And

22:29

I was just kind of like, Robin

22:32

Williams, do you mind? What

22:34

year is this? Like, it

22:36

just felt so bizarre

22:39

and out of place. It felt like fiction. It

22:41

felt like a scene in a movie

22:43

about a time long past and

22:45

a kingdom long ago. Like the

22:47

whole thing felt so silly. The

22:52

idea of God ordaining a monarch

22:55

that whatever. It's like, yeah, we

22:57

moved past that so long ago.

22:59

She reigned for like 70 years

23:01

or something like that. And so

23:04

much has changed in that time that it

23:06

just, the whole thing felt so silly.

23:08

My entire life, I just kind of

23:10

accepted, yeah, like Queen Elizabeth or whatever.

23:12

She lives in a castle somewhere and

23:14

she's on our money. And

23:17

you know, I mean, honestly, when she

23:19

was younger, she's kind of hot. So like, whatever.

23:21

I'm kidding. I'm kidding. I'm just trying

23:23

to get her eyes on. I

23:25

took a second from defrost. Well, because

23:28

I was reading, apparently, Canada unveils a

23:30

new passport with more security features and

23:32

a nod to King Charles. Okay. So

23:35

we'll have a look at that in a second. The point is just

23:37

like, it never really occurred to me. It was just a normal thing

23:39

that I didn't think about. Yeah. Like, yeah,

23:41

the Queen's on the money. Who cares? Yeah. Wait,

23:45

wait, wait, wait, wait. Put Terry Fox on the

23:47

money. Please. What? Please.

23:50

Please what? Put Terry Fox on the money.

23:53

Yeah. That'd be way cool. Speaking

23:55

of which- Like the most based Canadian thing ever. Okay.

23:58

Do you know about this? but Terry

24:00

Fox Foundation reached out. No way. Yeah.

24:04

That's pretty sick. So, we're okay.

24:06

No promises in terms of the depth of the

24:08

collaboration. Um, but don't worry about that.

24:10

Don't speculate anything. I want people to get the wrong idea.

24:12

Okay, okay, okay, okay, all right, all right. But at the

24:15

very least, you and I are going to wear Terry Fox

24:17

Foundation shirts for a WAN show. Sick. So

24:20

that we've got locked in as part of a campaign that

24:22

they're doing in collaboration with Ryan Reynolds. They

24:24

basically want any Canadian that has any kind

24:26

of audience to wear a Terry Fox Foundation

24:28

shirt. And then

24:31

if we can do anything a little

24:34

bit deeper than we will.

24:36

We'd be very excited to do something like that. Yeah.

24:39

Yeah. I was like, I got like

24:41

two emails in a row. One was from some AI

24:43

company that I have wanted to collaborate with. And that

24:45

was, and then five minutes later, I heard from the

24:47

Terry Fox Foundation. I'm like, this is a good day.

24:49

This is a pretty good day. My phone's blowing up

24:52

for all the right reasons today. Yeah, those are good

24:54

days. Yeah, I'm really excited. Yeah. Um,

24:56

now we'll tell you, we'll tell you the story of Terry

24:59

Fox. Man, it feels like, it almost feels like you can

25:01

tell that story as many times as, as

25:03

you want, right? It's like, it's, it's a bedtime story.

25:05

Dad, you tell me the story of Terry Fox. Yeah.

25:08

Okay. For her. shirts

25:11

and we can tell you a little bit

25:14

about what the foundation is doing these days.

25:16

I'm very excited. Yeah. Um,

25:18

anyway, okay. Let's have a look at the new passport. You

25:20

want to show me the new passport? Sure. Yeah.

25:24

There's a front. Okay. There's

25:26

the inside. Okay. Cool. It

25:30

looks like, is it actually going to be colored like that?

25:32

I don't know. Honestly, I'm kind of into it. How do

25:34

you get the stamps there though? I don't know. Oh, maybe there's

25:36

like alternate. Oh, here we go. Yeah. Yeah.

25:40

There's the interior. Yeah. Hmm.

25:46

There's a surprising

25:48

lack of like Canadian

25:51

native imagery. I

25:55

think that's Canadian native imagery. Is

25:57

it? I think

25:59

so. These just

26:01

look like school kids in rubber boots. Um,

26:05

I doubt it. Alright. Okay.

26:10

Anyway, um... Wow,

26:12

this seems so unnecessary, other than,

26:14

I guess, that it says, the

26:17

queen in our passport. Yeah, yeah. Cool.

26:20

Should we jump into our next topic? Sure.

26:23

Cars spying on us? Yeah. Okay, do

26:25

you know about this? I didn't

26:27

until I read this thing. Okay, let's hear about it.

26:30

Some car manufacturers, including Acura,

26:33

except it won't affect my car, GM,

26:35

Honda, Hyundai. Acura and Honda? Interesting.

26:38

Okay, I mean, that's the same company, but sounds good.

26:41

And I and Mitsubishi have optional,

26:43

gamified features in their connected car

26:45

apps to track the rate the

26:47

user's driving. Track and rate. Track

26:49

and rate, okay, I was like,

26:52

what? Track and rate the user's driving. These

26:55

are often framed as coaching apps to improve

26:57

driving safety and award users with points

26:59

for good driving, which is actually kind of neat.

27:01

This driving is kind of boring, so

27:03

if you can try to do that, that's cool.

27:05

I like ways for that. Like, I

27:07

like reporting things and I get points for it and stuff. It doesn't matter, but...

27:09

Oh, yeah, yeah, yeah. Yeah, I like

27:11

it. Driving's so boring. It also tells

27:13

me when there are cups. Nice. According

27:19

to a report from the New

27:21

York Times, these car companies sell

27:23

information from these apps to data

27:25

brokers, which then sell it to

27:27

insurers who use that in their

27:29

determination of a driver's premium. Whomp,

27:32

whomp. It's like selling your medical data. According

27:36

to workers at GM, the revenue

27:38

from the OnStar Smart Driver app

27:41

is in the low millions of

27:43

dollars. Further, some GM

27:45

drivers were tracked despite never

27:47

having enabled any of those tracking features.

27:50

One Cadillac owner, who said he was

27:52

not aware of OnStar Smart Driver, found

27:54

himself denied insurance by seven different insurance

27:56

companies before learning that his vehicle was

27:59

a vehicle. had been sending data that

28:01

he was often breaking or accelerating hard

28:03

as well as engaging in some speeding.

28:07

Heaven forbid they see my driving. I was

28:09

just going to say, neither of us would

28:11

ever get insurance again, which would be a

28:13

problem. I

28:15

would definitely get insurance and I would never drive

28:18

with hard braking or hard... I

28:21

would never get insurance again because my

28:23

discount would bring me to zero dollars

28:25

because I drive perfectly. Yes, and it

28:28

would break the system. It

28:30

would break the system and there would be no way for him to get

28:32

insurance. Such a shame. Scouts

28:35

honour. I'd just drive

28:37

too well. Yes, me too. I'd

28:39

have to go out there and unfortunately

28:41

intentionally speed in an abandoned parking lot

28:43

or something just to be able to

28:45

get insurance. Yes, just to seem

28:47

human. Yes. Unfortunately.

28:50

Agreed. According

28:52

to GM, it shares select insights with

28:54

data brokers but customers agree to share

28:57

their data when they sign the user

28:59

agreement. Other manufacturers such as Kia say

29:01

they require additional explicit consent from owners

29:03

before sharing such information. Meanwhile, the Finnish

29:06

Transport and Communications Agency has detected... Oh,

29:08

this is a separate topic. Yes, I

29:10

was just going to say, what? So

29:14

let's talk about this. Yes. I

29:16

remember when I was talking about how

29:18

this whole 23andMe data breach thing and

29:20

I went

29:22

off on this thing about how anything to

29:24

do with your DNA is going

29:26

to impact your insurance at some point

29:28

if you're American and you should basically

29:30

be caring about this

29:32

a lot. And people were like, the

29:35

laws and like

29:37

a not insignificant number of people were

29:39

treating me like I was some kind

29:41

of tinfoil hat conspiracy nut or something

29:43

like that. Guys, do

29:46

you think the law matters to

29:49

the people who are handling

29:51

your data? Do

29:54

you think they care about the law? No.

29:58

What punishment is there? this. No

30:01

one's even talking about that. As

30:04

far as I can tell, there isn't any. There's

30:08

no consequences. And even

30:10

if there is, it'll be a tiny slap on the wrist. Exactly.

30:13

And you've got to understand, like, these are things

30:15

that this didn't just, this

30:18

isn't like, oh, one car manufacturer was

30:20

talking about this and a whistleblower was

30:22

like, oh, let's make sure this never

30:24

happens. We got in from the pop

30:28

multiple car manufacturers. A lot of the

30:30

biggest ones. Are running these programs and

30:32

making millions of dollars on the sale

30:34

of your data. Yeah.

30:39

And like, my brain goes to like, okay,

30:42

maybe if they were only allowed to offer

30:44

discounts based on good driving. Yeah.

30:46

Maybe they weren't allowed to do

30:48

anything else. But then they just shift

30:51

the prices up. No, no. Then what

30:53

they do is they use an

30:55

AI learning model and

30:57

they basically tell it determine

31:00

the appropriate premium for everyone. And when

31:02

the regulators come knocking, they go, well,

31:04

I don't know how it works. It's

31:07

a black box. And it goes, oh,

31:09

speaking of which couldn't help noticing that

31:11

you deny insurance to anyone with a

31:13

certain skin color. Well, I

31:15

mean, we have no way of

31:18

knowing how to do this. That's

31:20

the, that's going to be the defense. One

31:23

hundred times out of a hundred. They're just going

31:25

to hide behind. I just left the train on

31:27

the tracks. Really? Yeah.

31:30

Yeah. I mean, we don't, we don't

31:32

admit that. There is no good way. Keep old

31:34

dumb cars. And you know what? And you got to

31:36

understand how powerful insurance companies are now. Like

31:39

all they have to do is say, well, the

31:42

alternative is we're just going to not

31:44

cover anyone in your state and they walk

31:46

away. Yeah. Which has happened. And don't

31:48

imagine they won't. It's happening right now.

31:50

People trying to get home insurance in

31:52

fricking Florida. It's a struggle.

31:55

It's a huge struggle. And

31:57

so, you know, you look at this and you go, oh, Yeah

32:00

bill. But here's here's the safeguards we

32:02

could put of know as soon as

32:05

this data exists it will be exploited

32:07

or like. Honestly, I'm on the one

32:09

and I was happy to not see

32:12

Volkswagen on the list because I drive

32:14

up fancy Volkswagen essentially own a bunch

32:16

of cars are tough but a car

32:19

companies. And. If

32:21

I had to if there was you

32:23

know a shortlist of brands that I

32:25

would saying are just gonna be like

32:27

ya know and just be all driving

32:29

experience all the time and will discharged

32:31

more for the cars to keep ourselves

32:33

profitable. Porsche would probably be on that

32:35

list. Dogs. For

32:38

on the other hand, I

32:40

don't really trust anybody know at all. Not

32:42

when there's not, when there's millions of dollars

32:44

a place. Where is this even conclusive to

32:46

they know this is all the companies or

32:49

is this the ones that they know about

32:51

that? I don't know. A

32:54

scathing report from a New York Times? So like. It's

32:57

possible that some companies as didn't get

32:59

caught. He

33:02

some may be. Near

33:06

the I wonder what Gdp are things about

33:08

this. I. Don't know. I

33:10

mean as possible they're not collecting the data

33:12

that it's also possible they just collecting it

33:14

serves his Sicilian doing nothing with it while

33:17

the while the bide their time like that's

33:19

that's the thing is that the number of

33:21

okay, you know what? I'd love to hear

33:23

your thoughts on this. If

33:26

there was a data collection program like this,

33:29

How many people? Like. With

33:31

with beating hearts and functioning lungs. Like

33:33

how many human beings would have to

33:35

know about it. You

33:39

what I mean right? So everyone could know

33:41

about the game Aside: same. But.

33:43

How many people would have to know.

33:46

About this database: number: Money. Because

33:49

you could collect it all. And

33:53

Not tell the people that are collecting it that you're

33:55

selling it. Isn't. So. We're

33:57

over me. Very. Few. gimme

34:01

Obviously at the CEO level, you'd

34:03

have to know. We're getting

34:05

into company scales that I'm not used to operating

34:08

in. You'd have your top sales

34:10

execs, they would know. Your

34:12

top IT execs would know.

34:15

So you've got at least a half a dozen right

34:17

there. And then probably a

34:19

couple not, you know,

34:21

top execs but trusted

34:23

IT people. So

34:27

I don't know. You're probably dealing with 20 or less. But

34:31

again, we're dealing with company scales that I

34:33

have no real understanding of. So I'm not

34:35

really sure. The fact that they're

34:38

able to tie this to an individual person

34:40

is mind-blowing to me. One of my... If

34:43

it was aggregate, then I'm kind of looking at

34:45

it going, yeah, what do you

34:47

expect was going to happen? But the

34:49

fact that this can be tied to

34:52

an individual operator of the vehicle absolutely

34:54

blows me away right now. This

34:56

is a next level betrayal. And

34:59

a fun little pass I've been doing recently

35:01

is looking at surprising employee

35:03

counts at various companies. And

35:07

this is part of my like, I don't

35:10

really know, dude. Because I'll look at like

35:12

some company that has basically, they have like

35:14

one software function that they make and they

35:16

sell, I usually find this

35:18

is in B2B, but they sell it for

35:20

whatever. They make effectively one thing.

35:22

It like pretty much hasn't changed over the

35:25

course of like five years. And

35:27

then you're like, I don't know, this probably

35:29

runs on like five to 50 employees.

35:31

And then it's like 1500. And

35:35

you're like, what? Like,

35:38

what do you all do? Like, is this

35:40

like 20 engineers and 1480 salespeople? Or

35:45

like, how does this work? The

35:47

Wiley says, it sounds like they're tying it to

35:49

the Vin, not to a person. And that's fair

35:51

enough. But the number of people driving a particular

35:53

Vin is generally going to be in the range

35:56

of one to three. You

36:00

know, I'm talking like,

36:02

you know, two heads of household and

36:04

you know, one kid, maybe, you know,

36:06

maybe four or maybe a roommate or

36:08

whatever else. You can count

36:10

them on one hand and because you're

36:12

tracking all the, you're

36:15

tracking the cars driving characteristics, you

36:17

can probably fingerprint them to a

36:19

degree. Honestly, yeah. Without

36:21

much effort because you probably got

36:23

geolocation information as well. These

36:26

data brokers, a lot of what they do is, all

36:29

this information is, you know, not identifiable except

36:32

it's extremely fingerprintable and we buy it from

36:34

all of the different services so we can

36:36

tie it all together and build a nice

36:38

little stack. And it might not

36:41

be like, you know, we know this person's exact

36:43

name, although a lot of cases they would, but

36:46

it might be like, this is,

36:48

you know, this is information we

36:50

have on this type of a person. Yeah.

36:53

And then this is the type of person

36:56

this is. So rather than being individuals, you

36:58

sort them into buckets. So that's a

37:00

way to kind of... And

37:02

those buckets can get ever narrower and narrower and

37:04

narrower. But as long as they

37:06

don't make it all the way to one person, well

37:09

then you're compliant. Yeah. We don't know what the box

37:11

does. Yuck. Rob the

37:13

Tank says, insurance analyst here, our models

37:15

are getting really good so this data

37:18

matters. What's scary is the

37:20

next step for the big companies is tying

37:22

it to financial databases. What

37:26

would that mean? Charging

37:28

based on your like income? That's

37:32

kind of a scary one. Is that what that would mean? Why?

37:36

I could see it. So I could see that going

37:38

a number of different ways. I

37:40

could see that going to... What

37:45

it sounded like to me was

37:47

that he was saying that... Shoot,

37:50

where was I going with this? Crap,

37:52

crap, crap, crap, crap. You

37:54

make money, Eliza. Crap,

37:58

crap, crap. Financial Databases. Time.

38:00

Whatever the risk their with their with

38:03

their was somewhere that has gone with

38:05

have an eye for gets oh yeah

38:07

okay yeah and see Xl says okay

38:09

so they could Are you charging for

38:11

us based success It's author of why

38:14

does your credit score sector insurance rates

38:16

and abstracted think I actually I I

38:18

can't really understand that me new. But.

38:20

Doesn't make any sense. I don't think I've

38:22

ever been Credit scored for my insurance is

38:25

an American thing that could be. I

38:27

know Americans like are more on the whole

38:30

credit score thing than we are. So.

38:32

Maybe. Or is Hurley time

38:34

says insurance underwriter here? models are getting really

38:37

good, but the industry's than losing money on

38:39

auto for more than last ten years at

38:41

least in the Us. Which doesn't surprise me

38:43

at all actually. And that's that's where we

38:46

got to that point that I was making

38:48

about how is he tried a clamp down

38:50

on this behavior. They're basically gonna come back

38:52

and say okay we'll them are not ensuring

38:54

a single vehicle in your entire super who

38:57

news walk away and you're gonna kind of

38:59

go over other weekend. Any that has it's

39:01

will be pandemonium. especially in a place where.

39:03

Health care is covered by

39:06

insurance, not by universal healthcare.

39:09

right? That was it. will be like

39:11

the destruction people would be afraid

39:13

to drive. If. They knew

39:15

that not only let if if you couldn't

39:17

if you couldn't get insurance and if you

39:20

didn't know for sure if the other drivers

39:22

had insurance like. I saw some people and

39:24

sat earlier complaining about how auto insurance is

39:26

mandatory at all. It's like it's not for

39:29

you brother. Is for

39:31

the person I hadn't really want you

39:33

to have auto insurance. Yeah, like I'm

39:36

sorry to say. I actually don't care

39:38

about your feelings here and that's a

39:40

sad you need automotive insurance because. You

39:44

need it, says it's not for

39:47

you and it may benefit you.

39:49

But. It's not really for you.

39:52

Yeah, It's. covers your but he

39:54

up. When. You walk into

39:56

somewhere else car. As. A

39:58

letter that says national. Last, socialize

40:01

insurance so. Also

40:03

know to be on as

40:06

a place. Where are we

40:08

gonna have this weird public

40:10

private partnership? Yasir, it's monopoly

40:12

for automotive insurance. It's not

40:14

perfect. Yeah, I

40:16

would even go as far as to say there have been times when

40:19

it's been. Pretty catastrophic

40:21

Li bad so soon

40:23

though. His.

40:27

Insurance attack side as know but

40:29

while i can be stud i

40:31

know they can be but but

40:34

was always a tax write off

40:36

his our special merge item for

40:38

the to rework. So.

40:41

Loop. Or recent was

40:43

trying to understand this before the silver we

40:45

were going to jump on all did he

40:47

start on Tom for hims jump on all

40:49

these are.com Okay not not only do understand

40:51

it I don't understand it in. Multiple.

40:54

Ways This is the tax write

40:56

off shirt. Yeah, this shirt is

40:58

a tax write off. It

41:01

actually contains. The full

41:03

text of the tax write

41:05

off rants. Was sick

41:07

or like that? Yup. It's. Not

41:09

it's not an incident. Money glitch. Okay

41:11

guys, this is how it works. Okay

41:14

we gotta we gotta ripped up under

41:16

dollar L T T bill with a

41:18

dead clean on it. Or so

41:20

wait, know they'd know there is an American,

41:22

but they keep the same people on their

41:24

money. I would send american. Still it's Benjamin

41:26

Franklin. Doesn't.

41:28

Matter of the point is that we have the

41:31

tax write off. Heard some do it you had

41:33

some questions about the today I'd also. yeah let's

41:35

start with V. Though. Like

41:37

Wes related ones hurt and the less

41:39

important? yeah, absolutely. Wiping contrary when gloves

41:41

right off. Of. Carried out the

41:44

corporations the writing it off. So it's

41:46

because we have extra of those colors of shirts

41:48

with because we're We're We're going to write them

41:50

off. okay so here's

41:52

my is where the root of it

41:54

comes out yes we already sold this

41:56

is i'm not even trying to pump

41:58

us up we so relatively cheap shirts.

42:00

Like if you look at other creator

42:02

merch, I think our shirts are generally

42:04

superior and also cheaper. Yes.

42:07

Why are we selling one? That's 50% of that. So

42:10

that we can write it off. How

42:12

does that... What? Is

42:14

this actually a strategy? It's a write off.

42:17

Are we... So we're actually doing that. We're

42:20

setting a really bad price and

42:22

then writing off the like losses

42:24

on it. I mean, that's

42:26

how write offs work. It's not

42:28

a way of making money, Luke. It's right on the

42:30

shirt. Right

42:32

at the very bottom of the shirt. Look, do I

42:34

need to remind you that the entire rant is here?

42:37

But why? Why did we decide to not

42:39

make money? It's not a way of making

42:41

more money, Luke. Why did we actively decide?

42:44

And okay. Because that's not how that works.

42:47

Okay. So here's the thing that really grinds

42:49

my gears. Yes. Do

42:51

you want to... Do tell me. Remember the

42:54

story that we talked about? I think it

42:56

was last week. Like why Nick got hired?

42:58

Mm-hmm. Yeah. For

43:03

what? I don't know what you're talking about.

43:05

Because of like business decisions that don't make

43:07

the company money. Right. Made by

43:09

you. But we're going to write it off. And

43:11

then Nick runs Create A Warehouse. Yep. This isn't

43:13

going to make money. No, but we're going to write it

43:15

off. What's going on? We're writing it off, Luke! Imagine

43:22

we had a single MBA that worked here. I

43:25

think they'd just freak out. I think they'd

43:27

just run out screaming. It's like, what are

43:29

you guys doing? What's wrong

43:31

with you? Why

43:35

do we do this stuff? Like, do

43:37

you have any more questions? Dan,

43:41

do you have any questions? How

43:45

long until they're going to ship? Oh,

43:48

usually... Do you get a bulk discount on

43:50

all the external auditing that's going to happen

43:52

to you? It'll be available

43:54

until... Yeah, that too. Are we just asking

43:56

for it? They should be shipped

43:58

by April 12th. Are they not going

44:00

to raise any flags that we sold a shirt for

44:02

less than $10 when like no one does that and

44:05

then wrote it off? Like are they not going to

44:07

be like, hey, actually you

44:09

have a history of selling t-shirts for 20

44:12

bucks. A very long and

44:14

fairly unbroken history of selling

44:16

t-shirts for $20. Why

44:18

did you price it like this? So

44:21

that we could write it off. Oh. Are

44:23

you going to tell the government that? Yeah. Isn't

44:26

that bad? No. It's completely

44:29

above board. Yes. We're

44:31

going to write it off. Okay. Do you have any

44:33

other questions? I

44:36

think you were wondering about the colors before. Why

44:39

can I achieve escape velocity? Can you

44:41

help me with this? Pink

44:43

and periwinkle. You had

44:45

questions about that. What's the fastest and

44:47

easiest way to achieve escape velocity? Escape

44:50

velocity? Yeah. On

44:52

what? The planet. The planet.

44:54

Oh, I see. No, no, no, no. All

44:58

right. Well, it's so that we can write them off.

45:01

Were they more expensive than like

45:03

normal colors? No. No,

45:07

but they're great for writing off. I think because we have

45:09

too many of them, Dan. I think. No,

45:13

but that would be an astute business decision. It

45:16

doesn't seem like that happens here anymore. So

45:18

I'm going to go through our notes in

45:20

the doc here on the tax write-off sale. You've

45:23

seen the memes and now you can buy the

45:25

memes for yourselves. The shirt is $10. Why?

45:30

In the words of Linus Sebastian, a tax

45:32

write-off is not a way of making more

45:34

money. And neither is this

45:36

sale because we are losing money on it. The

45:40

shirt is a tax write-off. Do you know how much

45:42

it costs to get a shirt printed at our

45:44

printer? It's $10, isn't it? No,

45:48

but it's multiple dollars. It's multiple dollars. There's

45:50

also shipping and handling. They got to pick

45:52

it. Every time they pick it, there's always dollars.

45:54

All right. They're going to fill out how

45:56

much money we're going to lose on this. Enough to write

45:58

off. Not only

46:01

is the shirt only $10, but

46:03

we have decided to fire sale our remaining

46:05

30 by 30 CPU

46:07

pillows and color block hoodies

46:09

for just $14.99. Now

46:12

go ahead and... Wait, the hoodies are $14.99? Go

46:14

ahead and ask me what's

46:17

up with the pricing of

46:20

the color block hoodie? Was that one

46:22

$70? Go

46:24

back up to the... Oh my God. Here

46:26

we go. So the tech link color block hoodie, go ahead

46:28

and ask me about this price. Why did we choose this

46:30

price? Why

46:32

did we choose that price? So that we could write it

46:35

off. They're taking

46:37

up too much warehouse space. It's

46:39

the tax write off sale. Oh,

46:44

there's even more merch messages now. We're

46:48

not going to be able to get to them all today,

46:50

but enjoy your tax write off

46:52

shirt, hoodie, and CPU pillows. The

46:56

merch message is permanent. Wow, the rate at

46:58

which we're losing money is actually sort of

47:00

incredible. No,

47:02

we're not losing money. I'm

47:04

sorry. It's funny because

47:06

like... My dashboard. Taren, Taren goes

47:08

on vacation for one week and this happens.

47:12

Luke's still going to get paid tax. Wait, did you do this

47:14

while Taren was gone? Is Taren

47:16

gone? Well, he's not here. No, I think

47:18

I just made that up. Okay, I was like... I flew somewhere

47:21

yesterday. Yeah, but I had to call him. He's taking a new

47:23

job because his company is going down. I didn't even call them.

47:25

I'm not going to touch with him this week. I was like,

47:27

how did he... I'm sorry, Luke. I'm

47:29

sorry, Luke. Sorry, Luke. S0048WS

47:33

says, also don't forget that RetroScrewdriver still gets

47:35

you free shipping on your entire order. Yeah,

47:40

that code's still active. Why? So

47:44

that we can write it off, Luke! Oh

47:46

my... Are you sick? For how long

47:49

is this? I'm not sure. Until

47:51

we can write it off. Okay,

47:54

okay. So in all

47:56

seriousness, to explain, why

47:58

were we... writing these

48:00

off, okay? It's to make a

48:02

point. I

48:05

wanted to demonstrate how a

48:07

write-off works. A

48:09

write-off is not a way of

48:11

making money. So we already addressed

48:13

when I buy something, right, and

48:16

I write off the cost of that, I

48:20

didn't make money magically. I personally

48:23

actually make less money. I have an

48:25

asset that the business owns, but

48:28

I actually make less money. So you can write

48:30

off a purchase, right? So that's really, it's more

48:32

of like a tax deduction, okay? It's

48:34

tax deductible purchases. Okay,

48:36

so this is more of

48:38

a tax write-off, okay? So

48:41

you take something, let's say this water

48:43

bottle that you paid, let's say $10

48:45

for, okay? You sell it for $5.

48:47

That is at least a loss

48:49

of $5 and depending on how

48:55

you do the math, there could actually be

48:57

greater losses associated with it in the handling,

48:59

the storage of the item, in

49:02

the, yeah, I mean mostly

49:04

that I guess, handling and storage of

49:06

the item. So you

49:08

could have a greater than $5 loss on this $10 item

49:10

that you

49:14

sold for $5. That

49:16

money that you lost, be it $5 or be it $6

49:18

or $7 or whatever it adds

49:22

up to, gets deducted from your

49:24

net income for the year. So

49:28

if, let's say hypothetically, our

49:31

entire company made $100 for

49:33

the year. Normally we would pay

49:35

about, I'm rounding here, but we'd

49:37

pay about a quarter of that

49:39

in corporate income tax, okay?

49:42

But if instead of making $100, we

49:44

took that $5 that we didn't make

49:46

on that one item we sold and

49:48

we deducted that from our net income,

49:51

well now we made only $95 and

49:53

we'll owe about a quarter of that

49:56

in corporate income tax. We

50:00

wrote it in. So

50:04

why would you go out of your way to prove it? Why

50:09

do you have to spend so much money to prove points?

50:13

This is now a personal question. Because

50:17

this is not only the first time, this is one of many.

50:21

Hold on a second, I'm not quite done. So

50:24

if you look at that write-off, right,

50:26

all we've saved is the taxes we

50:28

would have owed on five dollars. So

50:30

we've saved two dollars and fifty cents

50:32

on our taxes, but we lost five

50:34

dollars plus. So I'm

50:36

trying to illustrate that when you lose

50:38

money selling a product, when you write

50:41

it off, you still lose money. You

50:44

lose money on the sale, you

50:46

lose money on your total net income for

50:48

the year. It's like a shock absorber. Yes,

50:52

essentially. Because you're not

50:54

paying... You're still getting shocked. You

50:58

pay taxes on profit. You

51:00

pay taxes on profit. So if

51:02

you didn't make the money, you don't pay income

51:04

tax on it. That's

51:06

in a nutshell. It's way

51:09

more complicated. But

51:11

in a nutshell, that's how it's fundamentally

51:13

supposed to work when something is

51:15

tax deductible or is a tax

51:18

write-off. So

51:20

why do I need to spend so

51:22

much money in order to make points?

51:24

Yes, and when one of Taren's major

51:27

jobs is trying to go around and

51:29

improve profitability of different parts of the

51:31

company, do actions like this negatively reflect

51:34

on his performance when you need

51:36

to prove a point? Well,

51:39

if it does, then he should just write it off. Okay.

51:45

So the reason that we have to spend so

51:47

much money when we want to prove a point

51:49

is because we want to make a splash. We

51:51

want people to remember the point. If

51:53

we lost $100 to prove

51:56

our points about tax write-offs, if that had been a real

51:58

$100 bill that I had destroyed... Freud,

52:00

nobody would have remembered that. But

52:03

if we sold hypothetically 353

52:07

tax write-off shirts while we were

52:09

sitting here just now. That's

52:12

only the ones that have gone through the Merch

52:14

Message dashboard, not the ones that have sold entirely,

52:16

and that's already up to 360 now. That's

52:20

a point that people would remember forever.

52:23

Now our entire audience has

52:26

been educated and Luke, is

52:28

there any reason that we do this

52:30

other than so people can learn? Education?

52:34

Yes. Consider

52:37

this the investment in public education

52:39

that your government won't make. Can

52:41

you get a... And we're going to write it off. Can

52:43

you get a charity receipt for your tax write-off? No

52:47

I can't. How many shirts now? What do

52:49

we have? I'm curious. I'm pulling up

52:51

a real dashboard. I'm going to put it on. I'm pulling

52:53

up a real dashboard. I'm pulling up a dashboard, okay? Tax

52:59

write-off shirts. Oh, okay. That number

53:01

is much lower. We're

53:04

up to about 600 so far. Yeah,

53:06

because again, these are only the ones that people

53:08

actually attach the Merch Message to. Yeah,

53:11

people are working on the color blog hoodies too. We

53:14

got a couple hundred of those. I'm

53:16

seeing the arches championing the

53:18

pack right now. The

53:20

arches, the arches we make money on. Hey,

53:22

if you're buying a tax write-off item, now's

53:24

a great... We'd real appreciate it. Now's a

53:27

great time to check out some of the

53:29

arches, which by the way are not as

53:31

profitable as some people seem to think they

53:33

are. Oh hey, we should probably... I'm

53:36

just going to message this. I

53:38

saw some very interesting speculation about

53:40

our arches and our cable management

53:42

arches and the pricing on them

53:45

and how they're probably only 15

53:48

cents of plastic and magnets or

53:50

whatever else and I did kind

53:52

of want to talk about that a little bit on the show. Something

53:57

a lot of folks might not realize is... that

54:01

one of our whole things is that

54:03

we kind of overbuild stuff. Yeah. It

54:07

would be a little difficult to not realize, but I could see

54:09

it. Yeah. Well, I mean, it's one

54:11

of those things where some people just willfully don't pay

54:13

attention, and there's nothing I can really do

54:16

about that. Those

54:18

kinds of people are a write-off, but for everyone

54:20

else, for everyone who's

54:22

willing to pay attention, willing to listen, let's

54:24

talk a little bit about why our magnetic

54:26

cable management arches are so expensive and why

54:29

no. You are not,

54:31

in fact, going to find a cheap

54:33

alternative on some other marketplace that is

54:35

exactly the same for a much lower

54:38

price. So are you strong? Can

54:40

you rip one of those magnets that are there for

54:42

me? This is an

54:44

early prototype of our extra-large

54:46

cable arch. How

54:49

do I get my finger in there? I don't know. See?

54:54

What Luke's experiencing right now is the engineering

54:56

work that was put into these arches to

54:58

ensure that the magnets don't come out. It

55:01

sure doesn't want to. I thought it was that much. It was

55:04

actually a very difficult problem to solve. This is a prototype one

55:06

as well. And not only

55:08

did we solve that problem, ensuring that

55:10

the magnets will not accidentally come out

55:12

of these, which is really important for

55:14

safety. I genuinely think my... Yeah, I'm

55:16

bending it pretty hard. My fingernail would

55:18

come off before this case. I have

55:20

a pry tool. Not

55:23

only did we solve that problem, making these

55:25

safer and more durable,

55:27

but we actually did

55:31

it in a way that enhances... Is your

55:33

pry tool just your keys? Don't worry about

55:36

it. I have a

55:38

pry tool. I was expecting like, oh wow,

55:40

they made something for this. It's just this

55:42

key. But we did

55:44

it in a way that actually enhances

55:46

their magnetic pull strength. Oh, cool. So,

55:48

Jacob, who was one of

55:50

our engineers at Creator Warehouse and

55:53

who did a lot of the

55:55

groundwork on the magnetic cable arches,

55:57

did a freaking like... Entire

56:00

course load worth of work

56:03

on magnetism and

56:05

how to optimize not just the

56:07

strength of the magnets but also

56:09

the properties of their magnetic field.

56:12

So they're especially strong, especially close

56:14

and they're amplified in that way

56:17

but as they come off that was less of a concern

56:19

for him etc. etc. So

56:24

the slug that

56:26

holds the magnet in place is

56:29

actually, hold on a

56:31

second let me check it for a real one real quick. Yeah

56:34

because these are like 3D printed actually quite

56:36

early at this point samples as far as

56:39

my understanding goes but we have a bin

56:41

of real ones here. Good good good yes.

56:44

So the slug is made of a

56:46

material that actually enhances the magnetism of

56:48

the magnet. And heads exactly the way

56:50

that we want them to. Okay

56:53

so not a write off. This

56:56

right here I'm just going to zoom in online

56:58

real quick here. This right here

57:00

is the magnet from the extra large

57:02

cable management arch. I

57:05

had some people talking about how serious business

57:07

magnet how these are these are these are

57:09

crappy and they're not even going to last

57:11

because magnets don't even last forever. It's like

57:13

these are neodymium magnets by the way they

57:15

will last for as long as you will.

57:19

We've got in each of our

57:21

cable management arches. Life is

57:23

fleeting. Yeah hold on I need to. The key death of

57:25

the universe is coming. I have to get this out one second. Entropy

57:28

is inevitable. Okay

57:30

you can absolutely mangle these things. Okay so

57:32

we've got two of those I'm just going

57:35

to zero this scale real quick here. You

57:39

must be squishy I like that one too. Sounds

57:41

good. Okay there we go so I've zeroed my

57:43

scales I'm putting my magnets on it. So

57:45

for the folks who think that you're just

57:48

going to find this this arch and yeah

57:50

it's expensive. I've never denied

57:52

that our products are costly

57:56

but they're costly to us which is why they're

57:58

costly to other people not because we're just

58:00

you know gougers and evil people. There's profit margins,

58:02

we're a company, we have to pay people. But

58:04

we'll get to that in a second. First, can

58:07

you tell me what that reads? 28. 28

58:10

grams. So if you look

58:12

up the cost of neodymium, it's

58:15

about, here hold on,

58:17

neodymium price. Here, we can do this

58:19

together. Price

58:22

per kilogram. Here we go. It's about $95 per kilogram, which means

58:24

it's about

58:27

$9.50 per hundred grams,

58:30

which means you are looking at about

58:32

$3 worth of

58:34

magnet. Just raw magnet. Just

58:36

raw neodymium material. That would

58:38

that, so how in what

58:40

way do you buy like

58:42

bulk neodymium? So not

58:45

only is that about $3 of

58:49

raw actual material, but

58:51

we customized the exact shape of our

58:53

magnets in order to optimize them for

58:55

our cable management arches. So that's the

58:57

diameter, that's the size of the donut

58:59

hole, and that's the thickness. So would

59:01

you buy, would you buy that shaped

59:03

from a company or did we have

59:05

to, okay. From a magnet producer. So

59:08

there's probably a premium on top of

59:10

the bulk price. There would be a

59:12

premium on top of the raw materials

59:14

price for anything that involves any

59:16

kind of processing. Yeah. Okay, so then

59:18

there's logistics. Something people may

59:20

not realize about magnets is that they're

59:23

heavy. Yeah. You have to ship

59:25

them. So you have to ship them once to

59:27

where they get to be integrated with your with

59:29

your plastic arches. Then they get to be shipped

59:32

again to our warehouse where they need

59:34

to be handled and they need to be stored. There's

59:39

also the engineering time. There's all

59:41

the work that went into making

59:43

sure that our cable management holders

59:45

are going to freakin' hold things

59:47

that have to be paid for.

59:50

Someone told me at some point

59:52

that that's important. Yeah, yeah,

59:54

that matters. That makes

59:56

sense. And yeah, the company has to make

59:58

money. We have to account for brand new. breakage. We

1:00:01

have to account for the

1:00:03

potential for people to want us to

1:00:05

process returns. We have to pay customer

1:00:07

service people. Basically,

1:00:12

in a nutshell, if you find something

1:00:14

that claims to be our magnetic cable

1:00:17

management arches but at

1:00:19

a small fraction of the price, then what

1:00:21

you know because you are the kind of

1:00:23

person who is not a write-off and who

1:00:25

can observe things

1:00:28

and is open to new ideas, you

1:00:31

will know that it is not in fact the same thing. It

1:00:33

is actually a different thing. You know what? That

1:00:35

different thing might be fine for you. We

1:00:38

knew that we were making an extremely premium

1:00:40

product that was not going to make sense

1:00:43

for everybody. We knew that. But

1:00:46

we also knew that what

1:00:48

we wanted was the cable management

1:00:50

solution that I wanted to use.

1:00:52

Unfortunately, it involves

1:00:55

a crap ton of

1:00:57

magnetic material. So

1:01:00

yeah, I am sorry. They are expensive. Also

1:01:02

fortunately because it is really cool to use

1:01:04

the suite system. I am

1:01:07

happy they did the gift thing. The big one is

1:01:09

freaking ridiculous. Yeah. Hey Luke, do you want to... I

1:01:11

mean, it really actually would be helpful because there is

1:01:13

margin in them. We do make money on them. Oh,

1:01:15

yeah. There we go. But it would be really helpful.

1:01:17

Oh, it is a mess. Oh, it is so clean.

1:01:19

Oh, my goodness. Oh, it is a

1:01:21

mess. Oh, no. Oh, it is so

1:01:23

clean. I guess now is a good time to kind

1:01:26

of run through the whole product line. So the big

1:01:28

one, the one that came to me in a dream

1:01:30

in the middle of the night was the PowerBar one.

1:01:33

And man, the amount of work

1:01:35

that went into getting the geometry

1:01:37

and the manufacturing just right for

1:01:39

the little keyhole one, we had

1:01:41

to buy dozens of PowerBars. PowerBars,

1:01:45

routers, network switches, anything

1:01:47

with that keyhole shaped mounting thing.

1:01:50

Here, I am just going to hop over to the

1:01:52

store on my computer for a second

1:01:55

here. Home

1:01:58

magnetic cable management. Here we go. top.

1:02:01

Anchor, barbar keys, yeah. Basically

1:02:05

anything with that little

1:02:07

key shaped hole on the back of it.

1:02:10

I like the gifts. The gifts are good. Yeah.

1:02:13

I'm happy with the gifts. If I had

1:02:15

done this one, I might have done it vertically and

1:02:18

it would involve plugging in and

1:02:20

unplugging something into the outlet. Take

1:02:22

it off, plug it in and put it back. Because

1:02:25

this was a major. Oh, that's pretty

1:02:27

sweet. This was a major product design

1:02:29

consideration for me. Oh dude, if it's

1:02:31

blindly under your desk and I could

1:02:33

just reach and grab it and

1:02:35

plug something in and just put it back. Not

1:02:38

only that, but the magnet is so strong that you

1:02:40

don't have to pull it off. You

1:02:43

can unplug something from it. Unless

1:02:47

you have the world's tightest outlet hole,

1:02:49

which you probably don't. You can unplug

1:02:51

something from it without pulling the whole

1:02:53

thing off the wall. Pretty sick. This

1:02:55

is a major, major design consideration for

1:02:57

me. It is one of the reasons

1:02:59

that this one has so much bloody

1:03:01

metal in it. Oh my. It

1:03:03

was because we wanted the hold strength to be great enough. That

1:03:06

makes sense. My use case was like

1:03:08

I could pull it off and then look at it

1:03:10

and decide where I want to plug it in, but

1:03:12

I see what you're talking about. This one is my

1:03:14

personal favorite one and it's selling really well because it

1:03:17

solves a problem that unlike some of the

1:03:19

other ones, there is not a

1:03:22

current solution for. I'm

1:03:24

not talking like there isn't a better solution, there just

1:03:27

isn't a current solution for it. It's

1:03:29

really elegant. The way that it installs stays

1:03:32

on there. It stays on really good and

1:03:35

then just sticks on to stuff. I absolutely

1:03:37

love this product. But

1:03:39

then, the dream didn't end there. The next

1:03:41

big one was this one, the power brick

1:03:44

holders. Same

1:03:46

thing. We wanted to be able

1:03:48

to accommodate even gigantic chunky laptop or dock

1:03:50

power bricks that can do 250 watts or

1:03:53

whatever else. And

1:03:55

then, we didn't want to make it huge because we wanted

1:03:57

to be able to accommodate much smaller ones. But

1:04:00

this one is designed to be finally

1:04:02

a way to keep your

1:04:04

stupid power bricks organized in a

1:04:06

way that is not horrible.

1:04:10

I don't want to see another power brick on the

1:04:12

floor in our office basically anymore. So we show... Can

1:04:15

you show us how this works? Because someone was in one

1:04:17

of the product photos. It shows that

1:04:20

where the strap goes looks

1:04:22

like it's a very small, a very

1:04:26

small little hole. Oh, here we go. Oh,

1:04:28

yeah, sure. I'd be happy to show how... Okay, do I have

1:04:30

any cable ties? I don't know. Okay, yeah, here. So

1:04:33

let me show you guys how this works. So are these cable ties specific to this thing? Nope.

1:04:36

Yeah, they're longer. Oh. These go

1:04:38

with a different thing. Don't worry about it. Got

1:04:40

it. Okay, so basically we've got... Let me... Oh,

1:04:43

yeah, there you go. You can kind of see it. So

1:04:45

there's kind of like a keyhole shape thing. So it has

1:04:47

overhangs. Yeah, I see a lot of things. I'm not sure.

1:04:49

I'm not sure. I'm not sure. I'm not sure. I'm

1:04:52

not sure. I'm not sure. I'm not

1:04:54

sure. I'm not sure. It

1:04:56

has overhangs. Yeah, I see how it works

1:04:58

now. The mold design are

1:05:00

a little tricky, but hey, we've

1:05:02

got good engineers. So what you

1:05:04

do is you take the cable tie hole and... That's

1:05:08

pretty cool. It's a little bit of a pain

1:05:10

the first time in particular. But

1:05:12

you make sure it gets under that spot there. You kind of want

1:05:15

it to be because then it's going to be... You know it's going

1:05:17

to be snug. And then it's on there. Yeah.

1:05:20

Right? So then you put your thing, whatever it is.

1:05:22

Note 9. You wrap it around. Nice. And

1:05:28

then you get it on there. Then

1:05:31

you do the other one and it's ready to

1:05:33

go. Sweet. Okay. That

1:05:35

makes sense. Yeah. And some people were

1:05:37

looking at the little hole and thinking like, is this for zap straps

1:05:40

not cable ties? But no, it's just, it's on the other side. That

1:05:42

makes sense. Yeah. I

1:05:44

promise you, whatever

1:05:46

you see about them, way

1:05:48

more thought was put into it than show it to

1:05:50

you. Well, that's why I wanted you

1:05:52

to show me. So it's like, I'm sure there's something going

1:05:54

on. I didn't know. So yeah,

1:05:57

line of thought. So this one I

1:05:59

absolutely love. and then the

1:06:01

cable tie holders actually I think these are

1:06:03

the top seller so far no no they're

1:06:05

not no they're not these are moving really

1:06:08

well as well though but

1:06:10

what's cool about these ones is we realized

1:06:12

okay yeah arches are cool but

1:06:14

you don't always have a ton of room so these

1:06:17

run parallel to the cables so

1:06:21

they hide really nice they're

1:06:23

I think about that they're less

1:06:25

convenient right because you're still essentially

1:06:28

using cable ties right but

1:06:30

you're using cable ties that can be

1:06:33

anchored and can be really really stealthily

1:06:36

run and you can kind of put

1:06:38

a cable tie anywhere now well yeah and

1:06:40

like one of the issues with

1:06:42

cable ties is you'll have like sag in the route

1:06:44

yeah or whatever or it has to go around something

1:06:46

that often can't happen yada yada yada so you can

1:06:49

keep it nice and so the

1:06:51

geometry here is cool because we've got a

1:06:53

really nice high profile run under here it

1:06:55

looks like a sci-fi bridge so if you

1:06:57

have a very small cable bundle or a

1:06:59

longer cable tie you just wrap more times

1:07:01

and there will still be enough clearance for

1:07:04

the magnets to grab yeah so

1:07:07

this one's great and then of course I

1:07:09

think the arches are the top

1:07:11

seller the bread and butter the bread and butter the

1:07:14

meat and potatoes and then the big one is cray

1:07:16

cray if you want to see these things

1:07:19

in action really well

1:07:22

the there's a there's a clip

1:07:24

from the building the the

1:07:28

the LAN gaming machines at my house where

1:07:30

I cable manage the back of my server

1:07:32

rack my whole setup at home has been

1:07:34

waiting for this and I've got like

1:07:38

bundles of wires that like

1:07:41

like taking the big one and like getting it down

1:07:43

on the one side like stuffing them in there like

1:07:45

and then it's just there's

1:07:48

some grabs dude and I'm not gonna call

1:07:50

out the brands too much but there's some funky

1:07:53

cables in the server room over at the

1:07:55

lab and these mondo

1:07:57

arches kind of saved the cable management of the

1:07:59

those cables because they're very

1:08:02

big and kind

1:08:04

of unwieldy and there's nothing we could really do with

1:08:06

them and then we were just like what if we

1:08:08

just mag them all to the wall and it was

1:08:10

like yeah okay that works. You can't like we couldn't

1:08:13

really tie them down very well like there was a

1:08:15

lot of issues and then we're just like yep we

1:08:19

can force it that'll be fine. So

1:08:21

basically wall really

1:08:25

exciting launch it's going really well by the

1:08:27

way. The power bar is key quarter

1:08:30

20th thread for hackability. What?

1:08:32

Oh yeah that's right. So

1:08:35

okay. Yes yes yes. How? Hold

1:08:37

on hold on hold on. You

1:08:40

mad man. What are you talking about? I

1:08:44

can't believe you did that that's sick. Do I

1:08:46

have one of these? Do you understand? Yeah yeah

1:08:48

like 10 out of 10 good choice I love

1:08:50

you. Here it is oh here it

1:08:52

is. I

1:08:54

got to see it. Oh what?

1:08:57

Okay so these are the power bar keys. Okay

1:09:01

yeah yeah yeah yeah. That makes a

1:09:03

lot more sense. Not only is the.

1:09:05

I thought power brick not power bar I was

1:09:07

very excited. Not

1:09:11

only is the geometry perfect

1:09:16

for running your

1:09:20

sorry for going into one of your you

1:09:22

know power bars or network switches or whatever

1:09:24

else and it really was a very

1:09:27

very significant engineering challenge to get the prevent sorry

1:09:29

I don't have enough to zoom guys one of

1:09:31

these days we're just going to go full QVC

1:09:33

and we're going to have like a hand hand

1:09:35

cam don't worry Dan no no Dan Dan don't

1:09:37

don't worry don't for real but

1:09:39

as a meme one day you should hire like

1:09:42

a hand model for WAN show but

1:09:44

what's cool I'm sitting right

1:09:46

here is

1:09:48

that it's quarter twenty threaded

1:09:51

down the middle of the of

1:09:53

the magnetic strength enhancing insert so

1:09:55

if you wanted to hack sore

1:09:58

something else. some other

1:10:01

shaft into this thing and mount-flipping

1:10:03

anything you wanted with a magnet

1:10:06

Then you could like camera gear. Well, especially camera

1:10:08

gear. So it was the camera crew that

1:10:11

was like, hey Could

1:10:13

you guys make this? Yeah, cuz they use it

1:10:15

for everything. Yeah That's

1:10:17

wild. Oh Man, it's gonna

1:10:19

be interesting would a hand model for the WAN

1:10:21

show be a tax write-off. That's a good question

1:10:24

Yes, if we paid them which we

1:10:26

would have to because maybe a person who needs to be

1:10:28

paid Yeah, so yes, they'd be a right

1:10:30

that'd be a tax rate. Oh, no. That's good to

1:10:32

know So yeah, it's it was

1:10:34

man. This has been such a long time coming

1:10:37

There's a couple of notes here that I'm supposed to read from the

1:10:39

team Available in

1:10:42

four arch sizes. Yeah, we talked through all

1:10:44

the different solutions each pack of arches or

1:10:46

accessories comes with matching standard steel plates and

1:10:48

screws Okay had a lot of people

1:10:51

questioning why it costs so much to

1:10:53

upgrade to VHB when VHB is cheap

1:10:56

That's so great that VHB is

1:10:58

cheap go buy some and Put

1:11:02

it on the standard steel plates. It'll work great So

1:11:06

that's why because we didn't want

1:11:08

to charge everyone for VHB which

1:11:10

was a significant adder compared

1:11:12

to using the more temporary

1:11:15

adhesive and Wasn't

1:11:17

necessarily useful for everybody not everyone wants

1:11:19

to put something onto their onto their

1:11:21

wall or onto their desk with what

1:11:24

is Essentially a permanent

1:11:26

adhesive about as permanent as a

1:11:28

double-sided tape gets it's either permanent

1:11:30

or it's very likely to cause

1:11:32

damage So we wanted the standard

1:11:34

loadout to have a much lighter

1:11:36

adhesive Nothing prevents you from

1:11:38

putting your own adhesive on those standard plates

1:11:40

and sticking them with whatever you want to

1:11:43

whatever you want And the only cost to

1:11:45

you is a roll of VHB Now

1:11:48

what we also knew is not everybody's gonna want to do

1:11:50

that Some people are just gonna be like

1:11:53

can't be arsed and they would rather

1:11:56

buy VHB plates from us That's

1:11:58

where the VHB plates came from you

1:12:00

know what the handling costs of

1:12:02

like sleeves of

1:12:05

taped things yeah

1:12:07

it adds to the price of

1:12:09

it there's a lot of overhead in in

1:12:12

the actual production of the stupid things and

1:12:14

the packaging and the shipping and the handling

1:12:16

so yeah it's not as cheap but hey

1:12:19

you can buy a roll of the HP tape and

1:12:21

it comes with the steel plates that you need so

1:12:23

you're good to go as for

1:12:25

the silicone grips people were

1:12:28

questioning what they're for yeah

1:12:30

this is cool though so

1:12:34

for maximum magnetic holding

1:12:36

strength along this

1:12:38

axis okay you want

1:12:40

the magnet directly on the metal surface

1:12:44

anything in between you're going to compromise some

1:12:46

of that holding strength remember I did say

1:12:48

that the magnetic fields are optimized right right

1:12:51

right next to the magnets and that's true

1:12:53

of pretty much any magnet because it's like

1:12:56

a inverse square or whatever but

1:12:58

the point is that magnetic field

1:13:00

strength falls away like exponentially essentially

1:13:02

so any magnet the closer you

1:13:04

are the better so we made

1:13:07

the design decision very early on

1:13:09

to not recess the magnets into

1:13:12

the plastic whoops there

1:13:15

not recess the magnets under the plastic because

1:13:17

that would have reduced the risk of scratching

1:13:19

but it would have hurt the hold strength

1:13:22

which for me was the top priority as

1:13:24

if you're concerned about the metal thing that

1:13:27

you're sticking these arches on to getting

1:13:29

scratched by you know potentially

1:13:31

having it shift slightly then what

1:13:33

you want is the silicone stickers

1:13:35

which you can put on to

1:13:38

your server rack or put on

1:13:40

to your desk that will sit

1:13:42

in between the magnet and your

1:13:44

and your nice you know not wanting

1:13:46

to be scratched surface and yeah you

1:13:48

lose a little bit of hold strength

1:13:50

however what you gain and this

1:13:53

is not the right one for this don't worry we have them in

1:13:55

all the right sizes what you

1:13:57

will gain is much better strength on

1:13:59

the Y axis. That

1:14:01

makes sense. Yeah. So it won't change

1:14:03

around as much and it won't scratch. Wide.

1:14:07

Yeah. But you lose a

1:14:09

little bit of strength. And they're very strong,

1:14:11

so that's probably okay. Yeah, it's totally fine.

1:14:14

So we have some bundles, if you're not

1:14:16

sure where to start, the essential, the home

1:14:18

and server bundles, and you can get them

1:14:20

all at ltdstore.com/mcm. I

1:14:23

want to eventually have Conrad

1:14:26

and potentially others involved make

1:14:28

a cable management configurator. You

1:14:31

know how we have the desk pad configurator? There

1:14:33

are a lot of pitfalls. I know,

1:14:35

there's a lot of variations. Also

1:14:38

we're now working in 3D space and you have

1:14:41

to deal with different cables and different sizes of

1:14:43

cables. Oh my god, you want people to be

1:14:45

able to put them on their desk? I thought

1:14:47

you just meant like a configurator so you can

1:14:50

like order all the things. No. You want people

1:14:52

to be able to design their desk. I think

1:14:54

it would be sweet. Let's not put R&D into

1:14:56

that yet. We haven't because of exactly the reasons

1:14:59

that you're thinking. But it would

1:15:01

be cool. If you

1:15:03

want to learn a little bit more about some of

1:15:05

the work that went into making these a reality, we're

1:15:07

going to have a newsletter out. So sign

1:15:09

up for the newsletter on ltdstore.com. That would

1:15:11

be a good one. And we'll

1:15:13

have that out to you guys hopefully in the next

1:15:15

week or two. But hey, things

1:15:17

take as long as they take until they're good. So

1:15:20

here's where to sign up for the

1:15:22

newsletter. You can also see an archive

1:15:24

of past newsletters here if you want

1:15:26

to learn a little bit more about

1:15:28

the precision screwdriver, that backpack that survived

1:15:31

a mine, lasers,

1:15:34

etc. All

1:15:36

right. People are saying that

1:15:39

the configurator could be a tax write-off. Oh my god.

1:15:41

Which is interesting. Maybe a

1:15:43

path to consider. Luke, I think I've got

1:15:45

enough tax write-off for today. Let's see how

1:15:47

much... I think you've got

1:15:49

more than enough, sir. I think you have significantly

1:15:51

more than enough. Ridiculous.

1:15:55

Let's see how our tax write-off shirt is doing. I knew

1:15:57

you guys would love this tax write-off shirt. Good lord. a

1:16:00

thousand. Yeah I mean it's a ten dollar t-shirt.

1:16:03

It's a really nice t-shirt. Yeah. Same

1:16:06

quality as all the other t-shirts. Yep. And

1:16:08

in your great color. Tax write

1:16:10

off periwinkle and tax write off pink. Oh

1:16:15

man. Alright, what are we

1:16:17

supposed to do? Oh we're supposed to explain. Oh!

1:16:20

What? Periwinkle is sold

1:16:22

out. Already? Yeah. Every size.

1:16:26

Holy crap. Um. Huh.

1:16:29

Well this is. Maybe. Oh

1:16:31

is pink sold out as well? No. Pink

1:16:33

is sold out in most sizes. This is

1:16:35

really going to hurt our ability to write

1:16:37

off. Small, medium, extra, extra large. Enough

1:16:39

money. Triple extra large. Hold on a

1:16:41

second. Wait. Yeah

1:16:45

there's only large and extra large left in pink.

1:16:48

That's it. Okay. This might be a problem. Yeah

1:16:50

maybe it was priced too low. Just

1:16:54

a thought. Hello.

1:17:02

Mr. Nick Light. You're on the show. You're

1:17:05

live on the WAN show. Hi. Um. We

1:17:07

have a significant problem with the tax write

1:17:09

off shirt. Yeah. We're not

1:17:11

able to write off any more taxes because we've

1:17:13

run out of stock. What can we do? Uh.

1:17:18

That seems like a. A

1:17:20

question that answers itself. Your write off budget is full. Okay.

1:17:27

You should pull a ninja move and change it to

1:17:29

$99. Um. I'm just. I'm

1:17:32

worried Nick. I'm

1:17:34

worried Nick that we won't be able to write

1:17:36

off enough for our taxes this year. Okay

1:17:39

well let me. Uh. I

1:17:41

guess let me look into that. Okay. Okay.

1:17:43

Sure. Okay. Okay. So I'm

1:17:45

worried if anything can be done. Okay. I guess.

1:17:47

Alright. Can you let me know in the next

1:17:50

little bit here if there's anything else we can

1:17:52

write off? Oh. I'll

1:17:54

do my best. Okay. Don't worry. They're

1:17:56

buying lots of cable management. I

1:17:59

sure hope they are. Okay, all right. Okay, we're

1:18:01

gonna work on it Okay,

1:18:04

all right, okay All

1:18:07

right, he's working on it. We got to optimize our

1:18:09

write-offs here in the meantime Do you

1:18:11

want to explain to the people how merch

1:18:13

messages work? I'm dying. That's a you thing

1:18:15

you do that All right I'll explain how

1:18:17

much messages work the way to interact at

1:18:19

the show is not with twitch bits not

1:18:21

with super chats It's with merch messages a

1:18:23

tool that was built by our very own

1:18:25

slow-playing team and is freaking awesome. Sorry, let's

1:18:27

go. Let's go Basically

1:18:29

all you got to do is head to lttstore.com Pick

1:18:33

up something put it in your cart and in

1:18:35

your cart. You will see a box for merch

1:18:37

messages That message will

1:18:39

go to producer Dan How

1:18:42

are you doing, by the way? Who

1:18:46

will do his best To

1:18:50

forward your message to the appropriate department

1:18:52

reply to you Throw

1:18:55

your message up onto the screen for everybody

1:18:57

to see you know If you have a shout

1:18:59

out to your mom or to your friends mom,

1:19:01

you know what I'm saying? It'll feel go up

1:19:03

there I'm

1:19:05

paying attention. Are you I'm actually trying to help

1:19:07

Dan. That's cool. That's fine It's

1:19:10

fine, or it will get curated for

1:19:12

me and Luke and we will we

1:19:14

will address your question here on the

1:19:16

show sometimes for like Ever

1:19:20

yeah for a very long time today We

1:19:22

got to play super checks Yeah,

1:19:25

there's got to be a super super checks after party.

1:19:28

So it's gonna be it's gonna be great if you're

1:19:30

on float plane Yeah, we've got the archive from it

1:19:32

last one was fun people seem to like it. No

1:19:34

people seem to be super into it Yeah,

1:19:37

I think people were surprised at how fun it

1:19:39

was actually. Yeah super cheques a lot of

1:19:41

comments were like wow This is actually pretty fun

1:19:43

to watch like yeah. Yeah, we we uploaded

1:19:45

that as an extra exclusive last week

1:19:48

Yeah, Oh speaking of flow plane

1:19:50

exclusives. Yeah, okay. So hold on.

1:19:52

Here's the here's the live stream

1:19:54

VOD from super checks Yeah, the

1:19:56

the reviews are in Say

1:19:59

hi zero do Superchex afterparty,

1:20:01

very popular. Anyway,

1:20:04

here's some gameplay. Whoo!

1:20:08

Look at that save, dude.

1:20:10

Wow, look at that lesson. That's

1:20:12

a goal for Linus. Anyway, the

1:20:14

point is... I've always read. Color balance

1:20:16

is wrong. I need to fix that. Superchex, lots

1:20:18

of fun. This is great.

1:20:20

The float plane team asked me to do

1:20:22

a little sneak peek of this. Someone

1:20:25

on the team liked it. This

1:20:28

is from the upcoming collab

1:20:31

with the one, the only,

1:20:33

Ludwig. We

1:20:35

built the PC that punishes the

1:20:38

user. It's got

1:20:40

a variety of servos

1:20:43

and relays on it. It's

1:20:45

got an integration with Minecraft

1:20:48

courtesy of SignalRGB. Basically,

1:20:50

every time he goes in the water,

1:20:52

and we put him on this wipeout

1:20:55

course, every time he goes in

1:20:57

the water, his bidets go off and spray

1:20:59

him. If he dies, there's a

1:21:01

variety of effects that will hit him, with

1:21:03

everything including these little gel

1:21:05

ball blasters here to a

1:21:07

fart cannon. Which, like,

1:21:10

left well. Oh yeah, it really hurt. The

1:21:14

point is, it's going to be

1:21:16

an absolutely awesome movie... Movie. It's

1:21:19

going to be an absolutely awesome video. Yeah,

1:21:21

thanks. It's going to be an awesome video, and

1:21:23

we're going to have some exclusives on float plane,

1:21:25

including the sneak peek, and maybe we'll do an

1:21:28

uncut this time. And this is why

1:21:30

we need to fight. We need to

1:21:32

fight. I warned him in

1:21:35

the... what do you call it? Pre-show? I warned

1:21:37

him in the pre-stream, pre-show, that

1:21:39

we have on float plane and also technically twitch,

1:21:41

that we were going to fight this stream. I

1:21:44

prepped it, but I didn't tell him why. This

1:21:46

is the topic. Are

1:21:48

you salty that I didn't tell you Ludwig was

1:21:50

coming and you didn't get to hang out? So,

1:21:53

yes. But also... I'm very sorry,

1:21:55

it actually did not occur to me. I

1:21:57

was very flustered that day. There's multiple other

1:21:59

things. Oh, okay. Apparently we're fighting about a

1:22:01

lot of things. So that's one of them. Okay. Hang out

1:22:04

with Ludwig, we're doing cool. But you

1:22:07

even mentioned with the like the entire badminton

1:22:09

center screen thing, you're like, Oh, I should

1:22:11

have brought your, what

1:22:13

do you think would have been the most entertaining thing

1:22:15

for me to be engaged with probably in the last

1:22:17

multiple years that we've done? Probably

1:22:20

the punishment PC. Yeah,

1:22:23

I don't get, okay. That

1:22:26

looks insanely fun. It's still like

1:22:28

works, right? I don't know. Oh man,

1:22:30

we should do like an extras thing of just like random people

1:22:32

in the company trying to do it. I

1:22:34

would love to do that. You want to try the

1:22:36

punishment? So much fun. I

1:22:39

like had work to do, but I like

1:22:41

just sitting there watching it happen was like

1:22:43

fantastic. Okay. I'll tell you what. I'll

1:22:45

tell you what. It looks so good. I promise

1:22:47

you. Hold

1:22:50

on. Hold on. I promise

1:22:52

you. Pine is down. I promise you.

1:22:56

If, and this is actually

1:22:58

some very bad news. Oh boy. We've got some news

1:23:00

from the city of Surrey that we may not be

1:23:02

allowed to do land events at the badminton center. We're

1:23:05

going to work with them. I'm, I am confident.

1:23:08

My team is sad because that was, this was a

1:23:10

lot of, I know I understand other people also put

1:23:12

a lot of work in. I hold

1:23:14

on. I am confident that

1:23:17

we can, we

1:23:19

can find a solution together

1:23:21

at this time. I'm still confident.

1:23:23

Okay. They,

1:23:26

they have expressed a variety of

1:23:28

concerns that I think we

1:23:30

can address. If, as long as everyone

1:23:32

is, is moving forward together in good faith,

1:23:35

that I think we can address. Cool. Okay. As

1:23:38

long as it goes forward, as

1:23:40

long as it goes forward, I promise you

1:23:43

at one of those whale land events, at

1:23:45

least we will resurrect the

1:23:47

punishment PC. That's amazing. Okay. Because the code is

1:23:50

done. And that was the hard part. Yeah. Was

1:23:52

the ESP32 based web server and the integration with

1:23:54

signal RGB. And you want to be involved. You

1:23:56

need to bring a change of clothes and a

1:23:58

towel. You should bring two

1:24:01

changes to clothes and two towels. Yeah. We

1:24:03

had to redress him multiple

1:24:05

times. That's

1:24:08

amazing. The last

1:24:10

part, this is the triple part thing, I

1:24:14

think you cheated on me. I

1:24:17

cheated on you. Yeah. Sorry, what?

1:24:19

Yeah. I would never

1:24:21

play super checks with anyone else. No,

1:24:25

the shock collars. The shock collars.

1:24:27

It didn't technically happen, but you had intention.

1:24:29

And I don't think electro boom counts, because

1:24:31

my reasoning for that is if you are

1:24:33

in a European country that does cheat kisses,

1:24:35

you do cheat kisses that is not cheating,

1:24:37

even though it's kisses. And so if you're

1:24:39

hanging out with electro boom, you're going to

1:24:41

get shocked. This is fine. OK? OK.

1:24:44

This is fine. But there was a plan for shock

1:24:46

collars, and I was not involved. I

1:24:48

see. OK. So our

1:24:51

exclusive thing is BDSM.

1:25:00

Is that what you're saying? That was really

1:25:03

close. I think it

1:25:05

went back into the bottle. Yes.

1:25:08

I guess. I

1:25:12

guess so. I see. OK. I'll keep it in mind.

1:25:14

I didn't really fully put that together until now, but

1:25:17

yeah. Yeah. Anyway. I'll keep it in mind. I'm just

1:25:19

messing around. But that I watched. I didn't watch the

1:25:21

whole thing. Linus, do you say to Luke, upbeat? I'm

1:25:27

sorry. I'm not. I'm

1:25:30

not, but I'm sorry. Oh

1:25:33

my goodness. All

1:25:35

righty then. Usually

1:25:39

the show doesn't get this unhinged

1:25:41

until much later. I

1:25:43

watched part of the exclusive footage. It's awesome.

1:25:46

That's going to be a fantastic video. An

1:25:50

A plus talent, S tier,

1:25:52

world class talent. He

1:25:54

is. He

1:25:57

has the same level of game.

1:26:00

it done at any cost. I could, I was

1:26:02

only there for like a couple minutes and I

1:26:04

could tell. He has just, that's

1:26:06

cool. The guy's next level. I always respect

1:26:08

that. To say that he was a good

1:26:10

sport about everything that happened to him while

1:26:13

he was here would be a gross understatement.

1:26:16

Let me put it this way, at one point

1:26:18

he had to sit on a toilet that had

1:26:20

a GoPro in the bowl. Barely

1:26:26

even phased in. That

1:26:29

sounds about right. My um, yeah,

1:26:33

I don't even know if I want to mention it or not. My

1:26:38

favorite YouTube video of potentially all time

1:26:41

is, I've sent it to you Ethan.

1:26:43

I don't even send lies that many videos. You

1:26:46

know what I'm talking about? Yes, I know what I'm

1:26:48

talking about. One of

1:26:50

Ludwig's. Nope, technically not. Okay.

1:26:52

It's called Slime. Yes. Slime,

1:26:55

top ten, salty ice clam remover. Ludwig's in it a lot. Yeah.

1:27:00

It's good. It's like

1:27:03

actual top tier content. Yeah.

1:27:06

Um. Anyways. Alright, cool.

1:27:09

So anyway. That's going to be a fantastic video. Um.

1:27:12

Yep. Absolute. Check

1:27:14

it out. Absolute mad lad. Check

1:27:16

out the full video when it releases. Had a ton

1:27:18

of fun with them. Dan, do you want to

1:27:20

show us how merch messages work or do you want

1:27:22

Luke to just pick a couple? Nah, it's fine. It's

1:27:25

fine. Nah, pick a couple. The dashboard is broken. I

1:27:27

can't even scroll in the dashboard. It just stops after

1:27:29

a bit. Mine is working perfectly. You're

1:27:32

limited to 125 merch messages? No,

1:27:35

no. I can see. They'll load in.

1:27:38

It just breaks the. You can limit it more

1:27:40

if you want. No, no. If

1:27:42

you want more speed. Oh yeah, I've kind of got a bit more

1:27:44

resources than you guys. Do you want more load bearing? No, I'm good.

1:27:46

Or do you want more speed? I got this. I

1:27:49

want Nick to call me back and tell me how we're going

1:27:51

to write off more taxes. I think, I like Luke's idea. He's

1:27:53

just start selling over $100. So,

1:27:57

sorry, you know, you lose money on almost all of them. and

1:28:00

then a few random people are going to

1:28:02

buy a pink shirt for $100. They probably sell more.

1:28:05

You know how marketing works. This

1:28:08

is a good merch message question thing on

1:28:11

this topic. Do you see a future

1:28:13

where LMG runs entirely on sale through

1:28:15

lttstore.com, making external ads a

1:28:17

thing of the past? What could change about

1:28:19

the company? That's

1:28:23

a really big brain question. I think

1:28:27

that would be oversaturation. Well,

1:28:31

it depends what lttstore.com is. True.

1:28:34

Fair. Yeah. What

1:28:37

if lttstore.com didn't only sell

1:28:39

LTT merch? We

1:28:41

already don't, technically. We already don't. So

1:28:44

we could... We already sell JerryRigEverythingKnives. Yeah.

1:28:46

We already sell... We already sell SwipeBaddays, which

1:28:48

might have been the reason that Ludwig was

1:28:51

up here collabing, also just because he's a

1:28:53

bro. But like... That might make sense why

1:28:55

he was sitting on a toilet and why

1:28:57

his bidets were spraying him. He was up

1:28:59

here talking about his bidets and

1:29:01

helping us out, helping us promote the product. I

1:29:03

don't know. We might carry a

1:29:06

PTM 7950. I was going

1:29:08

to say, I don't know if that 100% counts,

1:29:10

but I think it does. Oh, that counts an

1:29:12

extra lot. Yeah, it's just... It has LTT branding

1:29:14

on it. Yeah, but we're very clear. We're very

1:29:16

upfront. This is a Honeywell

1:29:19

product developed by Honeywell. It's

1:29:21

a very excellent phase change

1:29:24

thermal interface material, extremely good

1:29:26

longevity, extremely good, extremely

1:29:29

low thermal resistance, really

1:29:31

great product. So like... There's

1:29:35

the very beginnings... Pretty tight heads there. There's

1:29:37

the very beginnings of a trajectory. And

1:29:39

I think what our big-brained viewer

1:29:41

has figured out, and

1:29:44

if our big-brained viewer was galaxy

1:29:46

brain enough, they might

1:29:48

also figure out that one of

1:29:50

the things that we've done, for

1:29:53

example, with PTM 7950, Was

1:29:55

used our internal testing resources to make

1:29:58

sure that that thing that's listed... Lpt

1:30:00

store.com is really good. If.

1:30:05

They were qualities holiday

1:30:08

the Colossal Galaxies. Mondo

1:30:10

Brain isn't They might have identified

1:30:12

that there's a serious in the

1:30:15

case in that's going on. In.

1:30:18

Online retail right now and not just

1:30:20

in your swipe these clips Toilets V.

1:30:23

Ah, I'm making it really hard

1:30:26

to find trustworthy sources for to

1:30:28

pass the one of us. I'm.

1:30:31

So what is there was? A

1:30:34

media organization that

1:30:36

aspired. To. Having

1:30:40

I trusted. Store.

1:30:44

Or not be weird to be rid

1:30:46

of his area of yard and not

1:30:48

useful at all. I preferred googling what

1:30:50

the best product is and getting seventeen

1:30:52

different mystical web sites and then going

1:30:54

to have to look up Reddit and

1:30:56

having the Reddit posts be hijacked by

1:30:58

the Ceo Tim. That's. What

1:31:00

I prefer I prefer that has been him. But.

1:31:05

I'm not that big brain realistically else it

1:31:07

is. Store is one big tax write offs.

1:31:09

What is what is Lpt story becomes trust

1:31:12

me bro.com and probably exists already in if

1:31:14

it didn't already exists is gonna get bought

1:31:16

before you can get a chance to acquire

1:31:18

it. So it's done, it's out and and

1:31:20

wonder if it already redirected know it doesn't

1:31:23

redirect somewhere else. Oh.

1:31:25

Well. It's gone now. Domains for sale

1:31:28

or right? and twenty five grand. by

1:31:30

the way. Us the a his. I'm

1:31:32

hoping that's happening, so nevermind. I mean

1:31:34

be a good read off. Ah, I'm.

1:31:41

Okay, okay. A

1:31:43

section. Or next working on something.

1:31:47

We don't need more some.

1:31:49

Sarah, Sarah's busy saw here.

1:31:51

Hold on. Oh no. Go

1:32:00

to your account for a second here. So

1:32:15

we're generating more periwinkle ones with Sharpies?

1:32:17

Is that the... You're

1:32:22

untangled. No,

1:32:26

no, Sarah's busy. So Nick is

1:32:29

making a gray product photo. Oh.

1:32:34

That's great, Nick. I saw the gray... I saw

1:32:36

the gray shirt mock-up. That's fantastic. You've done a

1:32:38

terrific job. We don't need more though. Oh, yeah.

1:32:40

Could you show the people? Yeah, I

1:32:42

showed the people. I just showed the people right now. So we're

1:32:45

going to have some gray tax write-off

1:32:47

shirts. Yeah. Yeah, yeah. Just

1:32:49

let them know that you ran out of

1:32:51

graphic design budget like four hours ago for

1:32:53

this project. So that's my handy work. Okay.

1:32:55

Good job. Excellent work. I did

1:32:57

like it a lot, I will say. All right.

1:33:00

Cool. And if you find any more inventory

1:33:02

of anything else, we've got to write them

1:33:04

off, Nick. Yeah. I'm waiting

1:33:06

to hear back on that. I just

1:33:09

need to confirm. I don't want a

1:33:11

bunch of people to expect they're getting

1:33:13

a write-off t-shirt and then to get a write-off email saying

1:33:16

that we don't have that t-shirt. Sure. I mean,

1:33:18

do you want to just put mystery color in

1:33:20

there and then... No, it

1:33:25

is a $10 shirt. All

1:33:27

right. Cool. Yeah, it's great. All right. Talk to you later.

1:33:30

Bye-bye. Bye. They're

1:33:36

writing it off, Jerry. Why

1:33:38

are we resupplying it? Luke.

1:33:43

Luke. Resupply some tall sizes. We

1:33:45

are making a point.

1:33:48

We're still working on the tall sizes. Chill. But

1:33:51

now they're not going to be able to afford to

1:33:53

continue development on them. No, no, no. We'll write it

1:33:55

off. We'll write off the development. Oh, I'm starting to

1:33:57

get it now. I'm starting to get it. Oh,

1:34:00

the XL in pink is sold out. So

1:34:02

there's only larges in pink left. Yeah, don't

1:34:04

forget about the gray special order Don't forget

1:34:06

about gray. Gray is on the site now.

1:34:08

It just says gray This

1:34:18

is a great teacher is all that

1:34:21

in just so cool. Oh my god,

1:34:23

I actually love this This

1:34:26

is great. Oh Oh

1:34:28

man, don't even try to message support

1:34:30

asking to change your color shirt or add it to

1:34:32

your existing order If you want to get this thing

1:34:34

you place a new order. I'm so sorry to print

1:34:37

them like that and I want one No, no, no,

1:34:39

no, they will not that is a gray shirt. It

1:34:41

will not be printed like that. You can do it

1:34:43

yourself Though. Yeah, you could use a marker and you

1:34:45

could do that. We can't the pink ones already sold

1:34:48

out No, no, no, no, no, no. No, it will

1:34:50

be a gray shirt. No Dan All

1:34:53

right, you might say you get the pink and large

1:34:55

and then modify it you could you could do this

1:34:57

yourself. All right. All right I'm

1:35:01

just gonna download the vector from the

1:35:03

server and Sebastian Sebastian said this is

1:35:05

great You know

1:35:09

Alright, I want to hit us with another

1:35:11

merch message. Sure. I love that that photos

1:35:13

on the store. That's amazing. Good job Nick

1:35:16

Yeah, hey guys, I appreciate your quality scripts

1:35:18

I'm curious if you did well in your

1:35:20

school writing classes or if that skill came

1:35:22

later Also, when and why did you decide

1:35:25

to hire your first staff writer? Huh

1:35:28

first staff writer. I mean really realistically

1:35:30

Luke was kind of supposed to be

1:35:33

like a writer slash episode prepper From

1:35:37

not not at ncix but oh,

1:35:40

yeah from day zero of linus

1:35:42

media group Yeah, and

1:35:44

then the next one after that was

1:35:46

john martin Yes, and

1:35:48

that wasn't until Right

1:35:50

before we moved out of the lane lee house. Yep We

1:35:53

tried to hire like a helper benchmarker

1:35:55

for luke before that. Yeah, that didn't

1:35:57

work out. It did not work out

1:35:59

What? whether it was because we didn't

1:36:01

know exactly what position we needed or

1:36:03

whether we didn't really have the hiring

1:36:06

practices nailed down yet. That might have

1:36:08

been a problem. That could have been

1:36:10

an issue. That was,

1:36:13

I think, the first person Luke ever fired.

1:36:15

Yes. I wasn't

1:36:17

even in town. I think I was overseas. The first

1:36:19

person to get fired from the company and it was

1:36:21

the first person that I fired. Linus

1:36:23

was like on vacation or something and I

1:36:26

had to call him and be like, yeah,

1:36:28

so by the way, this is happening, which

1:36:30

is an interesting one for sure. Please

1:36:33

tell the story. I think we're... No, no.

1:36:36

I mean, we're not looking to identify or shame anyone.

1:36:38

It just... It involves falling asleep

1:36:40

at work multiple times. I'll

1:36:43

say that much and that should be all you

1:36:45

really need to know. Yeah. Yeah.

1:36:49

Well, also paired with other things.

1:36:51

That actually wasn't the only problem. No, but

1:36:53

it was all they need to know. Yeah.

1:36:57

Anyways. Oh,

1:37:00

crap. Oh, my goodness. Okay. I

1:37:03

will deal with this later. It's fine. It's

1:37:05

just my wife. Okay. So do

1:37:07

you want to hit us with another

1:37:09

merge message? With

1:37:13

Intel's upcoming move to Arrow Lake, what

1:37:15

do you think the impact of removing

1:37:17

hyperthreading will be for performance? Honestly,

1:37:20

with how many cores we have in desktop

1:37:22

processors now, I'm not convinced that there's going

1:37:24

to be a significant

1:37:27

impact. Like,

1:37:30

Intel, I think... Don't

1:37:32

quote me on this because everything's still rumors at this

1:37:35

point, but I think the plan is to keep core

1:37:37

counts pretty constant. If they make

1:37:39

the kind of expected improvements to

1:37:42

their efficiency cores, like

1:37:45

if those get significantly faster, honestly, I

1:37:47

would rather use the power budget, not

1:37:49

to mention the die budget,

1:37:52

the area budget. I'd

1:37:54

rather they use it to juice up the

1:37:56

efficiency cores and give me more multi-threaded performance

1:37:59

that way. compared to giving me a

1:38:02

secondary thread on my performance

1:38:04

cores that realistically is not

1:38:07

contributing to overall system responsiveness and

1:38:10

system performance the way that it

1:38:12

used to. When Intel

1:38:14

was going up against AMD or an

1:38:17

AMD had single core processors with

1:38:19

no SMT, simultaneous

1:38:22

multi-threading, hyper-threading, the

1:38:24

difference. As an

1:38:27

AMD fanboy who willfully

1:38:30

was like, la, la, la at the time. I

1:38:33

hadn't figured out how stupid fanboyism was

1:38:35

yet. I

1:38:37

was legitimately upset

1:38:40

when I got my first Intel

1:38:43

that era system and

1:38:47

it was just a screw around with system. It was

1:38:49

like an older P4 Northwood that I was like, oh,

1:38:51

I'm going to overclock this. Not under this thing. It'll

1:38:54

be funny. I'll hit this super high frequency. I

1:38:56

was rocking Athlon 64 at the time. Athlon 64

1:38:58

was so sick. I got

1:39:00

this thing running. I went, holy shit. Hyper-threading

1:39:03

is night and day. In

1:39:05

Windows XP, when we only had

1:39:08

one core, the

1:39:10

difference in responsiveness was noticeable.

1:39:12

I was like, oh man.

1:39:16

That was one of the things that made

1:39:18

me so certain that dual core was something

1:39:20

that I needed in my life.

1:39:23

If that's what just a little bit of extra efficiency

1:39:25

on my one core is going to do for me,

1:39:28

man, two cores, let's

1:39:30

go. But we're at a point

1:39:32

now where it's not like that anymore.

1:39:34

Every processor for sale today pretty much

1:39:36

has more than one processing core. You're

1:39:39

not getting that night and day difference. You're

1:39:41

getting a marginal difference in certain workloads and

1:39:44

it's coming at a cost of complexity and

1:39:46

power. I'm

1:39:48

honestly a little surprised that AMD chased

1:39:50

them to SMT. As far

1:39:52

as I know, AMD doesn't have any plans to

1:39:54

get rid of it. But not every implementation is

1:39:57

built equal and AMD is certainly not as... constrained

1:40:00

in their power budgets these days as Intel is.

1:40:02

So the only answer

1:40:04

that I can give that I am certain about

1:40:06

is that we will see. And

1:40:09

that I'm excited to see how it turns out. Nick,

1:40:13

just live editing the store is

1:40:15

like one of my favorite things

1:40:17

now. Oh my god.

1:40:19

It's just mystery and then a bunch

1:40:21

of question marks and

1:40:23

then the picture for it. Oh,

1:40:28

man. It's

1:40:31

so good. The hilarious thing is

1:40:33

like t-shirts are not even something

1:40:35

that are problematic. As

1:40:38

you can tell, we only had like a

1:40:40

few hundred of these shirts, so like whatever.

1:40:42

There was really no point, especially once you

1:40:45

started adding gray. There's just no

1:40:47

way. Luke, it's a write off though. Luke,

1:40:50

it's a write off. If

1:40:53

Nick can think of it. Nick was watching. It

1:40:55

was so funny until there was actually financial consequences.

1:40:58

And then it was so not funny for me

1:41:00

anymore. If Nick's watching right now, if there's anything

1:41:02

else you want to write off that's not a

1:41:04

t-shirt, just let me know. Just

1:41:06

let me know. Let me know. Maybe just

1:41:08

one day. One

1:41:11

day. Oh

1:41:13

my god. These hoodies though. Short

1:41:16

circuit color block sold out. TechLink color block

1:41:18

sold out. LTP color block sold out. Yeah,

1:41:20

I wonder why. I

1:41:22

just, I don't know. I thought we had more of these. TechLink,

1:41:25

you want silver sail? It's a $15 hoodie. Well,

1:41:28

yeah, it's a great hoodie. It's a quality

1:41:30

hoodie, Luke. We gave one

1:41:32

to Ludwig. He was like, nice hoodie. Yeah.

1:41:35

Does that make sense? Yeah, it's quality hoodie. It's a

1:41:37

nice hoodie. Yeah, if you can, by all, Nick,

1:41:41

if you can find any more hoodies,

1:41:43

make sure that they're sufficiently written off.

1:41:46

Let's get them written off. Because of the VOD people,

1:41:48

they're not gonna get anything. They're

1:41:51

gonna get no write offs, Luke. Watch live.

1:41:53

Okay, let's do another topic. You

1:41:55

live in like Europe or something? Just wake up

1:41:57

at like four in the morning. Yeah, exactly. What's

1:42:00

that? We're in your sleep schedule. Oh, we need

1:42:02

to get sponsors done. Wake up for like a four-hour block

1:42:04

in the middle of your night and then go back to

1:42:06

sleep. Okay, Luke, how about this? Mm-hmm. Let's make some money.

1:42:08

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