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Abigail Dixon
The Whole Marketer podcastEpisodes
Abigail Dixon
The Whole Marketer podcast
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Episodes of The Whole Marketer podcast
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Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. *Trigger warning: This episode contains discussion around be
Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help
Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby’s guest is Senior Re
Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it. This e
Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others i
Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout and how it physically and mentally manifests, as we see a rise in unsustainable s
Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled marketers. Adopting empowerment as a leadership style means building
Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby i
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the lo
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing cat
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international sp
Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, re
Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business. Joining Abby – to discuss one of her favourite topics
Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in our career and lives as a whole. A good work/life balance means havi
Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater awareness of who you are and your place in the world. In the workplace, gaining
Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Norther
Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a marketer. When we know our strengths, we can be intentional in taking ownershi
Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing. 3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in ord
Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode. B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers b
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contrib
Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda. Strategic insights form the basis of our strategic thinking – as marketer
Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses.
Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour. Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evoluti
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