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Episode 158: Why knowing how the customer thinks is not enough

Episode 158: Why knowing how the customer thinks is not enough

Released Thursday, 23rd May 2024
Good episode? Give it some love!
Episode 158: Why knowing how the customer thinks is not enough

Episode 158: Why knowing how the customer thinks is not enough

Episode 158: Why knowing how the customer thinks is not enough

Episode 158: Why knowing how the customer thinks is not enough

Thursday, 23rd May 2024
Good episode? Give it some love!
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Suppose you are a sales perons, and have a product that allows the customer to be 3% more efficient in his operations

Why is just tranferring that knowledge to the customer not enough to make him buy your product ?


  1. You may be wrong

  2. There may be conflicting ideas still in the mind of the customer

  3. Knowledge needs to grow in the mind before it can be enacted upon


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