Let's talk at www.instagram.com/averageisfailure or averageisfailure@gmail.com

In this episode what I tried to do was to tell you about some of the struggles that have kept me from launching when I should have.

Key Points:

- Many of us struggle with overthinking. We listen to so many gurus and we want to get things just right. And, the problem is sometimes that does more to harm us than to help us.

- There are some nuances to launching your dream that you never discover until you just get started.

- Niches can be tricky little things to determine. Sometimes you just have to pick one and go with it and pivot down the road.

- Consider making your story your niche. Niches can be hard to determine when you don't feel like you're a guru in anything (imposter syndrome), or when you have a vast array of interests. However, you're always a guru when it comes to at least one thing, your own personal and/or business brand story. Focusing on your story as a niche can allow the space for you to engage all of your interests organically and often in an even more contextualized and dynamic way.

- Gary Vaynerchuk would call this "documenting" as opposed to being a guru.

Hope this episode was helpful to you!

- Vaughn Edmeade aka "Coach" Vaughn

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