I recently read a quote by Seth Godin where he distinguished between long work and hard work, describing long work as routine, consistent effort without risk that most everyone makes, and hard work as the innovative, risky, and potentially transformative efforts that some people are willing to make. 

Both have their place, but there is a point at which just putting in the hours without taking the leap might be holding us back. 

This got me thinking about the evolution of a photography business and the concepts of broad work and deep work. In today's episode, I get into what that might look like in your business, and why taking the plunge and embracing deep work is worth the risk. 

Links:

• Read Seth Godin's Blog Post

Resources:

• Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
• Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
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