Crisis Series: Imagine a perfect world, where sales and marketing unite, and work together hand-in-hand with the customer experience in mind... This is the world that is possible, with some egos left at the door, and some better processes in place to get everybody rowing in the same direction.

My guest, Peter Strohkorb, Executive Consultant and founder of Peter Strohkorb Advisory, spends his days working with companies striving to improve their sales and marketing processes and boost productivity, and revenue along the way.

We discuss:

• The problem with sales teams doing business-as-usual
• Ways that sales can improve, with ownership from the top
• Sales and marketing collaboration in 2020