The Crisis Series: Marketing Operations is growing in popularity. Business is seeing the advantage of having a Marketer on board with the unique skill set of strategy and big picture thinking, combined with the analytical skills to read and interpret data, to make better business decisions in the future.

On this episode, I am joined by Natali Talevski, Marketing Operations Manager and tech-company SiteMinder in Sydney. Natali is an experienced senior marketer, with a passion for technology, AI and automation.

We discuss:

• A typical day for a Marketing Operations Manager, and if it's any different to a Marketing Manager
• Trends with martech and its role in marketing management
• Why the skills of "creativity" is so important for marketers

Please note: The audio started mis-syncing 10 minutes from the end, so we accidentally talk over each other a little bit. It was a glitch with the recording software, and I’m sorry in advance.