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Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Released Wednesday, 1st September 2021
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Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Wednesday, 1st September 2021
Good episode? Give it some love!
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Today I’m chatting with Caitlin Langford, a Registered Nurse in gynaecology + oncology, mum to Four children and business owner of @the.mamas.collective.
Caitlin also happens to be one of my Hour of Power PR coaching students. In the past two weeks, Cailtin has gone viral - across outlets like Mamamia, Women’s Agenda and Kidspot. If you haven’t seen her face in your socials, you’ve possibly been living under a rock.
And today we’re going to chat about how she wrote and pitched her own piece - with zero previous experience. But most importantly we’re going to talk about how she shared something that was destined to face backlash.
I can’t wait for you to learn and get inspired by this super woman.
And just a little reminder, if you like what you hear today - you can support what we’re doing by giving us a rating and review! Thanks guys!
P.S. don't forget to join the conversation after and tell us any concerns you have with writing and pitching in your PR story (or maybe you've had some DIY experience already!)
Share your thoughts viawww.instagram.com/thrivinginbusiness_/@thrivinginbusiness_
Or hit us up on our accounts:
• Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/• Caitlin Langford - https://www.instagram.com/the.mamas.collective/?hl=en • Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/

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From The Podcast

Thriving in Business with PR, social and digital marketing

Hosted by award-winning marketers - Katie Martel of Croft PR and Katie's PR School, and Rachel Callan of Full Stop Social Media - each week we'll bring you incredible conversations with inspiring, disruptive, and generous entrepreneurs, journalists and marketers - who share so much wisdom to get you thriving in business!Whether you're an entrepreneur, marketer, or looking to launch your dream business some-day, Thriving In Business is your source of beginner to advanced-level digital marketing, PR, influencer and social media marketing to fire you up and get results!Katie Martel is an award-winning PR coach and strategist who’s worked with hundreds of brands – big and small – and the incredible people behind them, with PR, digital marketing and influencer strategies. She's founder of full-service communications agency Croft PR, who works with clients including Medela Australia, Pellicano, Haven Newstead and Claim App, as well as head mentor and coach behind Katie's PR School coaching start-ups in DIY PR. Say hey to Katie and the team via www.croftpr.com! Rachel Callan is the founder of Full Stop Social Media (previously FLAMANKO Social Media) an award-winning agency who delivers elite digital solutions to clients from a range of sectors including fashion, real estate, beauty, hospitality, property and more. This includes brands like Ray White, 12RND Fitness and Pellicano. Say hey to Rach and the team via www.fullstopsocialmedia.com.au

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