Ed O'Keefe is the father of seven children, serial entrepreneur, strategic consulting coach, and the founder of Wake Up Foods. Ed has worked with countless companies growing them from scratch to seven and eight-figure businesses. With his encouragement and guidance, he has helped entrepreneurs take the next step in scaling and building their company. 

He created Wake Up Foods to provide a healthier food option that offers lower carbs and calories that’s 100% plant-based and allergen-free that both kids and adults cannot help but love. Ed is also the host of the podcast Wake Up Minute.

In this episode…

Mental toughness. What is it and how do you cultivate it? In a world where everything changes regularly and things are always running at top speed, how do you make sure that you’re on the right track? How can you ensure that the innovations and visions you have in mind are actualized and that they answer your “why”?

Ed O'Keefe, the founder of Wake Up Foods and the father of seven children, has made it his goal to create a community of entrepreneurs that strive to grow their mental and physical capacity. He has also made it his mission to show people that doing what you feel needs to be done is the right thing to do despite the pushback you get through the process.

In this week's episode of Top Minds, Dr. Scot Gray talks to Ed O'Keefe, founder of Wake Up Foods, about what it means to be an entrepreneur who isn’t just about vision and who is all about taking action. Tune in as they discuss the mental toughness needed to survive in any industry, the importance of freeing yourself from the obligation trap, and why it’s vital to re-evaluate your life and goals on a regular basis.