As health systems increasingly adopt digital technologies, the gap between leading innovators and lagging adopters is becoming more pronounced. In this episode, hosts Reed Smith and Chris Boyer share characteristics that distinguish the two. They are then joined by Ben Dillon, who shares findings and insights from Geonetric’s most recent 2024 Healthcare Digital Marketing Trends Survey.Mentions from the show: 

The Great Digital Divide: Leaders vs. Laggards

3 differences between digital leaders and laggards

Rewired and running ahead: Digital and AI leaders are leaving the rest behind

Ben Dillon on LinkedIn

Geonetric.com

2024 Healthcare Digital Marketing Trends Survey

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